Wei Jun Tan Email & Phone Number

Singapore

Singapore

Malaysia

• As the lead of the Performance & Analytics team, I am responsible for strategic direction and execution support for media planning & buying in programmatic, display, paid social, paid search and other online channels.
• Plan, set and review KPIs for the team to achieve peak team performance.
• Train team members on relevant skills through on-the-job training and external workshops with specialised trainers.
• Oversee different project phases from planning, strategising, execution, and reporting as primary client liaison or on supervisory capacity.
• Implement real-time data visualisation dashboard using tools such as Google Data Studio to develop deeper insights from campaign data and thus, reduced reporting hours by up to 50%.Marketing Technology:
• Complete the Oracle Eloqua Marketing Cloud Certification and is now a certified implementation specialist.

Malaysia

• Performance Marketing:
• Ideate and develop proposals and strategic digital plans that cover solutions across various digital ad platforms according to campaign objectives.
• Advise on media strategies which includes ad platforms, targeting strategies, and budget allocation to achieve optimum campaign ROI.
• Manage end-to-end campaign setup, optimisation and reports.
• Monitor all account activities and work closely with internal team to identify opportunities to enhance campaign results, in line with client’s objective.
• Implement tracking scripts on website via Google Tag Manager (GTM).Marketing Technology:

Kuala Lumpur, Malaysia

• My role as a campaign specialist focused on the end-to-end operations and execution for digital advertising campaigns. During this time I reported to the head of digital but worked directly with the cross-functional.
• Manage all aspect of self-served bidding platform which includes end-to-end execution, setup, optimising and reporting of digital ad campaigns.
• Analyse and optimise campaigns to ensure KPI and objectives are met.
• Manage ad platform such as Google Adwords, Facebook Ads, Instagram Ads, LinkedIn Ads, Taboola, and Outbrain, Twitter.
• Liaise with 3rd party vendors for ad deployment on ad networks such as DSP and content publishers.
• Analyse and prepare campaign reports from multi-channel online data.

Kuala Lumpur, Malaysia

• As part of the account servicing team, I am the key point of contact for my set of clients to project manage the delivery of various digital services provided by Dex’s digital services.
• Strategise and prepare proposals with the team lead based on the given job briefs.
• Plan & strategise with internal teams for brainstorming & ideation.
• Coordinate internally with cross functional teams for deliverables & executional tasks.
• Manage project timeline to ensure deliverability and quality of output from internal team to client.

1. Field of Photography:. events. weddings. pre-weddings. products. interior. portraits. 2. Digital Imaging for post production

Bachelor'S Degree, Mass Communication (Communications & Media Management)

Foundation In Science