Eric Weil Email & Phone Number

Chicago, Il, Us

Bankside, London, Gb

Clients: Red Bull, Delta Air Lines-Directed team of 6 across reporting, MMM, measurement, performance dashboards, and strategic planning deliverables-Worked with agency leadership on pitches and key presentations to client C-Suite and executives-Created and implemented new holistic measurement framework and learning agenda to contextualize performance goals-Led, consulted, and/or presented for all key projects surrounding Reach/Frequency, Brand Lift, Sales Lift, Foot traffic, Data Clean Room, Competitive, and media planning strategy conversations-Sold in new reporting and measurement capabilities that led to over 2,000 hours of process efficiencies-Built strong relationships with internal team members, client leadership, and the C-Suite through collaboration, flexibility, and the creation of data informed media analytics strategies

Chicago, Illinois, Us

Clients: Brooks Running, Bush's Beans, GNC, O'Keeffe's, Gorilla Glue, O-Cedars, Tempur-Sealy, VTech, Wendy's, Zaxby's-Led media performance and measurement projects across multiple clients spanning CPG, Retail, and QSR sectors-Utilized sales data analysis, audience segmentation performance, consumer sentiment tracking, and creative efficacy to develop media strategies that effectively and efficiently achieve client business goals-Created and sold-in yearly client scope of works to adequately staff and support client planned and incremental projects-Negotiated multi-million-dollar partnership deals on behalf of agency resulting in significant added value for clients and agency, leading to 15%+ additional client value and $200k+ agency savings

London, England, Gb

Clients: Nestle, Purina-Spearheaded best-in-class measurement strategy and framework practice across multiple clients to advance media execution strategies and optimize towards clients’ business goals -Managed team of eight through media analysis and optimization plans to address client’s varying business opportunities -Performed and presented portfolio trend meta-analysis with over 6 years of media, brand lift, sales lift, and MMM results

New York, Us

Clients: Conagra, Mead Johnson, Sherwin Williams, Bel Brands, Bosch/Thermador, Nature's Way, Molson Coors-Managed team of four through monthly reporting, insight development, and measurement strategy set-up-Facilitated the use of Multi-Touch Attribution model and used ROI outputs to maximize media impact

Lisle, Illinois, Us

Clients: Sears, Aldi- Managed five team members focusing on meeting client objectives and ensuring accuracy in national media buys