Hi, I’m Weina—a dynamic leader with 15+ years of experience transforming brands in the beauty, wellness, and female health sectors. My passion lies in creating growth strategies that inspire, engage, and deliver measurable results. By blending strategic foresight, product innovation, creative storytelling, and people-focused leadership, I help brands thrive in competitive markets while staying true to their purpose.Some career highlights include:* Driving €65M in annual sales through a 200+ SKU portfolio expansion at Sephora, achieving 10% YOY growth.* Launching 5 European eco-brands into the Chinese market, blending product innovation with retail execution for significant visibility and sales growth.* Growing a global community of 15,000+ members at The DO, fostering collaboration and engagement across five countries.I excel at leading cross-functional teams, managing retail and digital channels, and building customer-centric strategies that resonate. Whether launching new products, driving market expansion, or crafting brand narratives, my focus is always on delivering impact with a human-centered approach.If you’re looking for someone to drive transformative growth and innovation in wellness or female health, let’s connect! I’m excited to collaborate with forward-thinking organisations committed to making a difference.Specialties: Strategic Growth | Product Innovation | Brand Storytelling | Community Building | Retail Expansion | Female Health & WellnessFluency in Chinese, English, French, German