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Weina Cai Email & Phone Number
Senior Key Account Manager Europe
at
SHEGLAM
LinkedIn matched
✓ Verified Jun 2026
3 data sources
Profile completeness 100%
Current company
Role
Senior Key Account Manager Europe
Location
Berlin, Berlin, Germany
Company size
Who is Weina Cai? Overview
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Quick answer
Weina Cai is listed as Senior Key Account Manager Europe at SHEGLAM, a company with 69 employees, based in Berlin, Berlin, Germany. AeroLeads shows a matched LinkedIn profile for Weina Cai.
Weina Cai previously worked as Personal branding Coach, Team Transition & Innovation Coach at Freelance and Co-Founder at Anc Green Beauty Lab. Weina Cai holds Somatic Movement Educator from Somatic Academy Berlin.
Company email context
Email format at SHEGLAM
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SHEGLAM
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Profile bio
About Weina Cai
Hi, I’m Weina—a dynamic leader with 15+ years of experience transforming brands in the beauty, wellness, and female health sectors. My passion lies in creating growth strategies that inspire, engage, and deliver measurable results. By blending strategic foresight, product innovation, creative storytelling, and people-focused leadership, I help brands thrive in competitive markets while staying true to their purpose.Some career highlights include:* Driving €65M in annual sales through a 200+ SKU portfolio expansion at Sephora, achieving 10% YOY growth.* Launching 5 European eco-brands into the Chinese market, blending product innovation with retail execution for significant visibility and sales growth.* Growing a global community of 15,000+ members at The DO, fostering collaboration and engagement across five countries.I excel at leading cross-functional teams, managing retail and digital channels, and building customer-centric strategies that resonate. Whether launching new products, driving market expansion, or crafting brand narratives, my focus is always on delivering impact with a human-centered approach.If you’re looking for someone to drive transformative growth and innovation in wellness or female health, let’s connect! I’m excited to collaborate with forward-thinking organisations committed to making a difference.Specialties: Strategic Growth | Product Innovation | Brand Storytelling | Community Building | Retail Expansion | Female Health & WellnessFluency in Chinese, English, French, German
Listed skills include Market Research, Retail, E Commerce, Marketing, and 7 others.
Current workplace
Weina Cai's current company
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Sheglam
10 roles
Weina Cai work experience
A career timeline built from the work history available for this profile.
Personal Branding Coach, Team Transition & Innovation Coach
Current
Freelance
Oct 2024 - Present
Co-Founder
Current
Anc Green Beauty Lab
- Introduced 5 European eco indie DTC brands to China through 5 different sales channels: Taobao (Chinese Amazon), Xiaohongshu (Chinese Instagram), livestream sales, chat sales and offline distributors - Reshaped and integrated sustainability, social responsibility strategy into product and brand strategy for 4 Chinese eco indie brands in skincare, baby.
Aug 2019 - Present
Community Engagement Manager
Community building for The Do community of global change makers.- Build community engagement system on Sales force - Lead a co-creative global community Programm with 5 chapters in India, Malaysia, US, Hong Kong and Germany - Managed the social media, mailing and community APP, reached 15000+ members - Crafted and hosted 48 weekly online talk with experts.
Nov 2018 - Apr 2019
Sephora Asia - Head Of Innovation, Sephora S+
- Co-established Sephora innovation center in Shanghai, led cross-functional team, overseeing marketing, development and purchase- Transformed classical team to agile team, streamlined SOPs, built Best Practice culture, peer coaching and mentoring program- Global sales increment 18 millions euros through new product line Mask- Led strategic NPD planning.
Jan 2012 - Apr 2017
Sephora Brand Manager
- Achieved €110 million annual sales through 1000+ skus product portfolio- Managed sales operation: P&L, marketing budget, forecast, stock- Driven global to local brand marketing/PR/CRM/VM campaign- Created and collaborated with local influencer for social media marketing
Nov 2009 - Dec 2011
Retail Market Development Project Manager (Asia-China)
- Responsible for the development of Chinese clientele in France *Research and contact, design and implementation of partnerships with various organisms (Tour operator, Airlines, 5 star hotels, culture institutions, Department Stores)*Design special events Chinese Saint Valentin, Chines New Year etc.*Collaboration with Beijing Store for merchandising.
Oct 2008 - Sep 2009
Crm Project Manager (Europe And Middle East)
- Project management for High Net Worth clientele development * Target definition and identification; * Research, collection and integration of business information; * Database construction and cross analysis with internal client information; * Recommendations for short term, middle term and long term action plan; * Study, budgeting and implementation of.
Oct 2007 - Sep 2008
Account Manager
Esprit De Luxe
- Manage overall work flow for businesses from client brief to budgeting and production- Budget: 180 K € (Clients: Martell, Mumm, Perrier-Jouët, Lancel, Guerlain, competition: Dior)- Projects: *Martell VSOP, Cordon Bleu product rejuvenation, XO and Creation launch from logo packaging design to photoshooting, print advertisement, consumer leaflet, press.
Jul 2005 - Jun 2007
Sales Associate
Jan 2005 - Apr 2005
5 education records
Weina Cai education
Somatic Movement Educator
Somatic Academy Berlin
Certified Systemic Coach
European Coaching Association
Mba, Luxury Brand Marketing And International Management
Institut Supérieur De Marketing Du Luxe
Master, Business Unit Management
Isee
Bachelor, Information And Communication
FAQ
Frequently asked questions about Weina Cai
Quick answers generated from the profile data available on this page.
What company does Weina Cai work for?
Weina Cai works for SHEGLAM.
What is Weina Cai's role at SHEGLAM?
Weina Cai is listed as Senior Key Account Manager Europe at SHEGLAM.
Where is Weina Cai based?
Weina Cai is based in Berlin, Berlin, Germany while working with SHEGLAM.
What companies has Weina Cai worked for?
Weina Cai has worked for Sheglam, Freelance, Anc Green Beauty Lab, The Do, and Sephora.
How can I contact Weina Cai?
You can use AeroLeads to view verified contact signals for Weina Cai at SHEGLAM, including work email, phone, and LinkedIn data when available.
What schools did Weina Cai attend?
Weina Cai holds Somatic Movement Educator from Somatic Academy Berlin.
What skills is Weina Cai known for?
Weina Cai is listed with skills including Market Research, Retail, E Commerce, Marketing, Product Marketing, Merchandising, Product Development, and Public Relations.
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