- Set the foundational experience design direction for the team, player-coach guiding and managing a team of junior designers to hit deadlines and achieve project success.- Applied micro/macro, user-centric, and requirements-driven thinking to design a web portal and net new native app experience while leading a multi-disciplinary team of 7.- Articulated and delivered innovative solutions to complex user needs, while establishing a holistic vision and guiding the project team's thinking with clear, concise direction.- Visionary and maker, combining strategy, creativity, and technology to deliver best-in-class customer experience.- Determined patterns of interaction, layout, color, motion, and form, while shaping the information architecture (IA) for the new experience. Client: ADT Inc.

I help brands create human-centered and connected experiences that build trust and drive growth. My job is to set and lead the design strategic direction for a wide array of digital products, services and experiences that are critical to brands and the expectations of their users. I strategize solutions and design experiences that millions of users across the globe have come to expect, rely upon, and love on a daily basis. 
- Led UX strategy and design for a multitude of clients delivering clear, compelling and unified experiences.- Created entire architecture for products, including edge cases, happy and unhappy paths.- Collaborated with project managers, product managers, business analysts, visual designers, researchers, developers, technical architects, quality assurance, and client stakeholders (primarily C-suite) to manage the design and development of digital consumer products.- Led discoveries, workshops, UX research, architecture, look and feel, feasibility, estimations, resource planning, and delivery for various client engagements.- Created impactful, user-centric strategic approaches to product experiences in digital spaces and platforms including native iOS, Android, Web, Kiosk and Voice.- Leveraged data to inform design by capturing and synthesizing information from usability tests, on-site research, market analysis, discoveries and workshops to provide actionable insights and recommendations.- Quickly understand clients industry, competitors, financial and technical challenges and how these affect user expectations.- Thinks multiple steps ahead in the user experience to help inform backlog of features that can be pulled into the product roadmap.- Understands third-party providers, APIs and other technologies that affect the experience.- Managed teams of onshore, nearshore and offshore resources. Past clients: FedEx, Frontier, Albertsons, Safeway, OG&E, Pollo Tropical, Christian Brothers Automotive, Wellstar, and Charity Navigator

Portfolio: www.derekmadeit.com

Contributor of an award-winning team crafting digital experiences for leading luxury hospitality brands. Clients: • Marriott International • Hilton Worldwide• InterContinental Hotels Group (IHG)• Viceroy Hotel Group • Virgin Hotels• Hard Rock Hotels & Casinos• Sage Hospitality Group • MGM Resorts International • Martin Resorts • Heritage Hotel Management

Dominion Racking acquired Coastal Material Handling in 2020 and is dba ‘CMH’. I was then promoted to Director of Business Strategy in 2020.

Eco Wave Power is an award-winning and disruptive international wave energy developer, headquartered in Israel. EWP has developed proprietary technology for extracting energy from ocean waves and converting it into clean renewable electricity.