• Developed Subscriber Events from a program to retain loyalty-tier subscribers into one that maximizes subscriber participation while growing brand awareness in the general public. In 2017 increased the number of events by 490% without adding to budget.• Define convening strategy and conceive original event programming portfolio.• Establish relationships with journalists and collaborate with newsroom desks to program a wide-range of captivating content including an event with Canadian Prime Minister Justin Trudeau and Times journalists Peter Baker and Catherine Porter, an Overlooked event with Sarah Jessica Parker, and The Daily event to an audience of 1680.• Deliver above-benchmark engagement results: Grew attendance by 500% in 2017 and by 400% in 2018.• Oversee promotion and production of 380+ events in 22 markets, directing key aspects of 75 large-scale events including talent, venue, budgets and staff.• Foster relationships with international partnering organizations to optimize budget and amplify marketing reach, including Ace Hotel, The Public Theater, The Wing, and the Museum of African American History and Culture.• Strategize and implement marketing and campaigns for integral events across New York Times channels including print, email, digital and social media, in partnership with brand marketing, audience insights, sales, and product.• Supervise a team of one full-time associate, one freelance event producer and a production team of 10+ contract workers.• Received Q1 2018 corporate-wide Presidents Award in recognition of work done to change the subscriber experience.• Manage $800K budget and partner with Finance/Production Management on contracts and legal matters.

Event Marketing Manager, TimesTalks Jun 2015-January 2017• Manage, market and produce more than 53 TimesTalks while managing $800K P&L.• Develop and execute marketing campaigns to drive ticket sales across multiple channels including print and digital advertising, social media and partnership development resulting growth of 32% over budged ticket revenue for two fiscal years running.• Launched and manage TimesTalks social media strategy, growing Facebook community by 41% and Twitter following by 15%.