Director Of Growth Product Management
Current• Created and owned Growth strategies which provided greatest opportunities for revenue generation and user retention.• Collaborated closely with the Senior Leadership Team (SLT) to prioritize, develop, and maintain product strategy and roadmap which lifted company revenue growth from negative to 6% year-over-year growth by Q2’24.• Worked closely with Business-to-Business (B2B) partners to ensure strategic alignment and expeditious execution.• Ran campaigns to improve acquisition metrics, generating 1,000+ monthly sign-ups and producing >$1M in annual revenue.• Identified activation opportunity for users on “Registration + 2 days” who had not completed primary job-to-be-done of our app (backup) and converted >20%.• Focused on user needs such as friction removal to simplify activation via an action-based push campaign which yielded 9% conversion rate.• Coordinated engagement campaign to ensure users got to the “Aha moment” for the app (viewing a highlight), producing >30% of the viewership for that feature.• Analyzed data to find stickiest features and campaigned on those features to provide >35% uplift to monthly retention.• Teamed with Core Product Management to continue enhancing key features and accelerate the growth loop.• Led Build/Partner/Buy analyses which identified and forged strategic partnerships such as Localytics, Amplitude, Blaze, and Loops that complemented in-house development to focus internal efforts on core competencies and optimize spend.• Exemplified a “lead by example” leadership style, both executing Growth and explaining the art form to team members.• Mentored and nurtured the professional development of the product management team, recognizing and leveraging the unique talents of each individual.
