• Created and owned Growth strategies which provided greatest opportunities for revenue generation and user retention.• Collaborated closely with the Senior Leadership Team (SLT) to prioritize, develop, and maintain product strategy and roadmap which lifted company revenue growth from negative to 6% year-over-year growth by Q2’24.• Worked closely with Business-to-Business (B2B) partners to ensure strategic alignment and expeditious execution.• Ran campaigns to improve acquisition metrics, generating 1,000+ monthly sign-ups and producing >$1M in annual revenue.• Identified activation opportunity for users on “Registration + 2 days” who had not completed primary job-to-be-done of our app (backup) and converted >20%.• Focused on user needs such as friction removal to simplify activation via an action-based push campaign which yielded 9% conversion rate.• Coordinated engagement campaign to ensure users got to the “Aha moment” for the app (viewing a highlight), producing >30% of the viewership for that feature.• Analyzed data to find stickiest features and campaigned on those features to provide >35% uplift to monthly retention.• Teamed with Core Product Management to continue enhancing key features and accelerate the growth loop.• Led Build/Partner/Buy analyses which identified and forged strategic partnerships such as Localytics, Amplitude, Blaze, and Loops that complemented in-house development to focus internal efforts on core competencies and optimize spend.• Exemplified a “lead by example” leadership style, both executing Growth and explaining the art form to team members.• Mentored and nurtured the professional development of the product management team, recognizing and leveraging the unique talents of each individual.

• Earned a strong reputation for exceptional collaboration with worldwide engineering, marketing, design, and business teams, uniting diverse business units around the goals of delivering superior products and sustaining innovation. • Partnered with Finance to size and model out potential opportunities.• Championed and evangelized a Build-Measure-Learn framework, fostering a data-driven decision-making culture and enabling agile pivoting of direction based on insights, leading to more informed and impactful product strategies.• Directed the leveraging of Artificial Intelligence and Machine Learning to enrich the experience for end-users and maximize internal efficiencies.• Spearheaded innovation throughout the organization by hosting hackathons and Innovation Jams. Designed and implemented a highly successful model which produced over 200 ideas within two years, with 10% adoption rate.

• Built packaging and Go-To-Market strategies for Cloud family of products.• Managed the mobile "new feature" team, tackling the most significant and complex challenges.• Unlocked the value of users' content by identifying user wants and needs, leveraging personalization, artificial intelligence/machine learning, and targeted marketing techniques to fulfill those needs.• Researched, developed, and authored a monthly newsletter that highlighted industry trends and marketplace needs, informing product strategies and influencing the prioritization of product roadmap candidates

Head Business Analyst for Cloud-based media software project, taking project from ideation phase to rollout and, subsequently, ongoing refinement. Coordinated use case elicitation and documentation for large-scale Cloud-/Mobile initiative. Morphed role from Business Analyst to Product Owner / Product Manager.

Led a variety of Consulting engagements adroitly excelling in the roles of: Web and Portal Strategist, Partnership Manager, Product Manager, Business Analyst, Business Process Manager, and Communications Manager.

Created model outlining critical aspects of web experience, from site strategy and purpose through applicable content and supporting architecture to business intelligence strategy and associated key performance indicators. Established methodology-based, quantitative approach to identifying and evaluating optimal content partnerships. Advised and recommended solutions to Verizon's cross-platform "Deal Team," based upon online capabilities, content gaps, and bargaining strategy. Championed and implemented web analytics strategy of "measure what matters" across sites and platforms.

Owned and managed Verizon's entertainment portal as well as entertainment components within Verizon's greater web ecosystem. Reframed role (and site) from online silo to synergizing with larger, cross-platform media experience. Guided entertainment experience which interwove content genres and complementary social features to engender active community with vibrant engagement. Jointly developed and ran content promotions with Marketing colleagues (event-based examples include High School Musical 2, Jonas Brothers concert, and US Open of Surfing as well as theme-based promotions such as "Bollypop" and ESPN Trivia Challenge); partnered on establishing and measuring results across offline and online channels and tactics. Spearheaded numerous business architecture improvements, inclusive of personalization, taxonomy normalization, and content management system improvements. Developed and shared long-term and near-view content calendars to optimize editorial mix as well as shape content marketing (inclusive of social media components)

> Led online partnerships between Verizon and large-scale content partners, including Disney/ESPN, NFL (NFL Network), Time Warner (HBO and Turner arms), Yahoo!, Viacom (Comedy Central, MTV, and Nickelodeon), NBC Universal, CBS (including Showtime and Smithsonian Channel), and Starz> Expanded video partnerships from single-screen (online) offerings to multi-screen (TV, online, handset, tablet) experiences, including "TV Everywhere" and "Flex View" paradigms to effectively position Verizon at the forefront of cross-platform media experiences> Implemented partnerships with varying business models and variety of technical challenges> Championed scalable and reusable architecture for integrations> Spearheaded Identity Management (Profile, Registration, Sign-In) and RSS/XML feed ingest> Ran online presentation of multiple Olympics (in conjunction with NBC Universal)> Coordinated ground-breaking end-to-end solution for live streaming of NFL Network games online> Drove Verizon's first-to-market integration with HBO (HBO Go) across Web, Mobile devices, and Tablets> Guided Verizon's initial implementation of ESPN360 and orchestrated six years of refinements, through to roll-out of ESPN3 and Watch ESPN across, Web, Mobile, and Tablets

> Authored business requirements for internal Verizon projects as well as partnerships> Collaborated with Architecture and Development teams to ensure understanding of requirements and mitigate ambiguities> Managed and traced requirements from ideation through code delivery and testing> Led requirements efforts for Registration, Portal, Account Management, Online Help, and Metrics> Wrote requirements for Verizon's integrations with Yahoo! and Disney/ESPN