Weiqin Lu

Weiqin Lu Email and Phone Number

Senior Marketing Communications Specialist @ dormakaba China
Shanghai, China
Weiqin Lu's Location
Xuhui District, Shanghai, China, China
Weiqin Lu's Contact Details

Weiqin Lu personal email

n/a
About Weiqin Lu

Accumulated 8 years of working in B2B Marketing Department, with rich social media operation ability, efficient project management ability and strong learning ability. Passionate in daily work, self-motivated, goodteam player, adaptable to various environments and able to complete challenging work under pressure.

Weiqin Lu's Current Company Details
dormakaba China

Dormakaba China

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Senior Marketing Communications Specialist
Shanghai, China
Website:
dorma.com
Employees:
9226
Weiqin Lu Work Experience Details
  • Dormakaba China
    Senior Marketing Communications Specialist
    Dormakaba China
    Shanghai, China
    View
  • Dormakaba China
    Senior Marketing Communications Specialist
    Dormakaba China Mar 2016 - Present
    Shanghai City, China
    -Develop social media platforms (WeChat, TikTok), collaborate closely with product marketing team and sales team, set tailored social media plan to improve brand impression & exposure in Mainland China-Operate 5 websites of North-east Asia, provide quarterly report and follow up SEO plan for supporting company brand strategy and business needs-Lead WeChat Mini Program in Mainland China, execution & monitoring, optimize its content to effectively support the business team-Develop and polish the content of brand and product brochures, cooperate with PMMs to develop new product brochures according to LPD development strategy-Plan marketing activities in Mainland China and support marketing activities in North-east Asia (trade fairs, seminars, etc.); assist branding upgrading for 11 showrooms in Mainland China
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  • Apt United Australia
    Marketing Executive
    Apt United Australia Sep 2018 - Oct 2019
    Melbourne, Australia
    -Set strategic online Media plans for the Chinese-market in Melbourne, execution & monitoring with statistical ROI analysis for further improvement -Operate the content of Teaser App (UI design, new products, events...) to establish effective communication with customers-Cooperate with PMMs to develop quarterly product promotion plans (including social media platforms, offline activities and in-store retail events, etc.) to create brand evangelists and generate revenue-Collect competitors’ profiles to develop and enhance marketing strategy-Establish cooperation with local food delivery platforms in Melbourne, collect relevant market information and make effective solutions to expand brand awareness
  • Comsol, Inc.
    Marketing Specialist
    Comsol, Inc. Jul 2014 - Mar 2016
    Shanghai City, China
    -Develop COMSOL News (company periodical), sort out overseas user stories & collectuser stories in China, independently complete follow-up interviews and content editing-Operate social media platforms (WeChat, Weibo and Blog), through the analysis of user behaviors and close cooperation with the technical department to develop and implement content marketing plans-Plan offline activities in China (including workshop, Webinar, Conference, etc.) to help the company expand leads-Align with global digital strategy to make annual media plan in Mainland China, including developing media partners, organize and execute media related events, strengthen the company's leadership position in therelated field
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  • Dentsu International
    Media Planner
    Dentsu International Oct 2013 - Jun 2014
    Shanghai City, China
    -Manage end-to-end digital campaigns through integrating spot plan, material sheet, launch test -Collect competitors ‘digital advertising plans through internal CODC tools, help customers to master the advertising strategy of competitive products-Sort out weekly and monthly report of each campaign, implement tracking and provide optimization recommendations-Deliver detailed media plan, analyze the launch performance of different media partners and set media strategies for future campaign
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Weiqin Lu Skills

International Relations Research Marketing Teamwork Marketing Communications Market Research Public Relations Social Media Digital Marketing Advertising Social Media Marketing Marketing Research Planning

Weiqin Lu Education Details

Frequently Asked Questions about Weiqin Lu

What company does Weiqin Lu work for?

Weiqin Lu works for Dormakaba China

What is Weiqin Lu's role at the current company?

Weiqin Lu's current role is Senior Marketing Communications Specialist.

What is Weiqin Lu's email address?

Weiqin Lu's email address is luzy7@msn.cn

What schools did Weiqin Lu attend?

Weiqin Lu attended University Of East Anglia, University Of Central Lancashire.

What skills is Weiqin Lu known for?

Weiqin Lu has skills like International Relations, Research, Marketing, Teamwork, Marketing Communications, Market Research, Public Relations, Social Media, Digital Marketing, Advertising, Social Media Marketing, Marketing Research.

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