Dave W. Email and Phone Number

Responsible for content strategy & development,brand voice & consistency, team leadership & collaboration, content creation & optimization, and SEO performance & analysis.

Create messaging for designer and manufacturer of protective cases for mobile technology.• Develop positioning framework and consumer segmentation for brand and product portfolios.• Create product copy for multiple touchpoints including naming, packaging, company & retail partner websites, videos, POP displays and sales sheets.

Wrote copy for leading provider of business and financial management solutions.• Wrote in-product and online content for software and services including QuickBooks and Intuit Websites.• Collaborated with visual and interaction designers on user experience development.

Provided marketing consulting services including copywriting, website design and online strategy development.• Researched and developed copy for business-to-consumer (B2C) online campaigns for Sony Electronics, including weekly communications, new product announcements and trigger-based emails.• Created and maintained website for Serendipity Farm, including concept/design, HTML/CSS coding, copywriting, video production, photography and graphics preparation. Prepared and implemented online marketing strategies, including social media, search engine optimization (SEO) and analytics.• Established communications framework for launch of rVue Software as a Service (SaaS) addressable advertising exchange, resulting in 140% increase in daily traffic to site over a three-month period.• Developed copy and content structure for Argo Digital Solutions corporate website in preparation for digital media solutions provider’s initial public offering.