Greg W.

Greg W. Email and Phone Number

Associate Director, Testing and Optimization @ Verizon
New York, NY, US
Greg W.'s Location
New York City Metropolitan Area, United States, United States
About Greg W.

Greg W. is a Associate Director, Testing and Optimization at Verizon. He possess expertise in quantitative research, market research, customer insight, marketing research, advertising research and 27 more skills. Colleagues describe him as "Greg has a special talent for translating very technical (and tbh potentially boring!) processes and information into something very human-oriented and warm — both for his research participants and the shareholders who learn from it. Greg is very good at turning data, charts, and details into a story of true insights and recommendations. This helps make decisions that are good for business and for customers. I worked with Greg on several surveys for members/customers of Aetna/CVS Health and was impressed every time! I felt very "heard" despite that I'm not on the technical side myself." and "I had the pleasure of working with Greg at Medscape where his team supported our member research. Greg understood our business priorities and offered invaluable assistance in helping us uncover the information we needed to make strategic decisions. His insights were always clear, easy to digest and actionable from the business POV. His ability to navigate the stakeholders on our cross-functional team and ultimately drive the project to completion was exceptional. Greg adds value to any meeting and is very approachable and professional. I would welcome the opportunity to work with him again."

Greg W.'s Current Company Details
Verizon

Verizon

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Associate Director, Testing and Optimization
New York, NY, US
Greg W. Work Experience Details
  • Verizon
    Associate Director, Testing And Optimization
    Verizon
    New York, Ny, Us
  • Aetna, A Cvs Health Company
    Director, Customer Insights
    Aetna, A Cvs Health Company Jun 2024 - Present
    Hartford, Connecticut, Us
  • Aetna, A Cvs Health Company
    Senior Manager, Customer Insights
    Aetna, A Cvs Health Company Sep 2021 - May 2024
    Hartford, Connecticut, Us
    Used primary and secondary research to guide strategies for healthcare behavior change. Partnered with agile marketing teams and data scientists to map the behavioral economics of healthy behaviors and help our members make healthier choices.
  • Aetna, A Cvs Health Company
    Market Research Manager
    Aetna, A Cvs Health Company Nov 2017 - Sep 2021
    Hartford, Connecticut, Us
  • Webmd
    Manager, Market Research
    Webmd Apr 2016 - Nov 2017
    Us
    Managed CPG / non-pharma survey research for WebMD consumer site. Designed measurement, managed vendors and junior team members, oversaw implementation and presented findings to internal and external stakeholders. Conducted insights research for internal and external clients to better understand the WebMD audience.
  • Webmd
    Senior Market Research Analyst
    Webmd Jul 2014 - Apr 2016
    Us
    Primary Focus on Medscape, the leading health information site for US physicians and health care professionals.Designed and managed quantitative and qualitative research to guide strategy, inform product development, and support editorial initiatives. Presented findings and recommendations to internal stakeholders.
  • Webmd
    Market Research Analyst Iii
    Webmd Aug 2012 - Jul 2014
    Us
    Designed and managed custom campaign-effectiveness measurement across CPG, Hospital/Health System, and Insurance verticals. Designed custom research and leveraged syndicated research to support sales, product-development, and editorial initiatives. Primary focus on consumer site (WebMD).
  • Webmd
    Contract Market Research Analyst
    Webmd Feb 2012 - Jul 2012
    Us
    Managed custom research studies from beginning to end for a variety of internal and external client needs. Primary focus on CPG/Hospital/Insurance advertisers.
  • Northstar Research Partners
    Senior Research Manager
    Northstar Research Partners 2011 - 2012
    Toronto, On, Ca
    Managed quantitative and qualitative B2C and B2B research from beginning to end, primarily for Financial Services clients.
  • Tpn (The Promotion Network)
    Planner
    Tpn (The Promotion Network) 2010 - 2011
    New York, Ny, Us
    Planner on Bank of America Account; interpreted research findings to aid in strategic planning, and helped design and manage campaign effectiveness testing.
  • Jwt
    Research Manager
    Jwt 2008 - 2010
    New York, Ny, Us
    Designed and implemented all phases of custom quantitative research projects, from research and sampling design through analysis and reporting.
  • Gfk - An Niq Company
    Research Associate
    Gfk - An Niq Company 2006 - 2008
    Nuremberg, Bavaria, De
    Involved in all phases of study design and implementation: research design, questionnaire development, monitoring data collection, creating report deliverables.
  • Gfk - An Niq Company
    Paid Intern
    Gfk - An Niq Company Jun 2005 - Dec 2005
    Nuremberg, Bavaria, De

Greg W. Skills

Quantitative Research Market Research Customer Insight Marketing Research Advertising Research Analytics Segmentation Data Collection Marketing Strategy Qualitative Research Data Analysis Focus Groups Survey Design Consumer Behaviour Research Questionnaires Primary Research Consumer Insight Business Insights Consumer Insights Consumer Behavior Online Research Research Design Competitive Intelligence Report Writing French Spss Product Development Brand Equity Survey Research Ethnography Questionnaire Design

Greg W. Education Details

  • University Of Michigan
    University Of Michigan
    Ba
  • University Of Wisconsin-Madison
    University Of Wisconsin-Madison
    French - Marketing
  • The Beacon School
    The Beacon School
    High School Diploma

Frequently Asked Questions about Greg W.

What company does Greg W. work for?

Greg W. works for Verizon

What is Greg W.'s role at the current company?

Greg W.'s current role is Associate Director, Testing and Optimization.

What is Greg W.'s email address?

Greg W.'s email address is gk****@****ail.com

What is Greg W.'s direct phone number?

Greg W.'s direct phone number is (800) 784*****

What schools did Greg W. attend?

Greg W. attended University Of Michigan, University Of Wisconsin-Madison, The Beacon School.

What are some of Greg W.'s interests?

Greg W. has interest in Science And Technology, Environment, Health.

What skills is Greg W. known for?

Greg W. has skills like Quantitative Research, Market Research, Customer Insight, Marketing Research, Advertising Research, Analytics, Segmentation, Data Collection, Marketing Strategy, Qualitative Research, Data Analysis, Focus Groups.

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