Weiting Chen Email & Phone Number

Taipei City, Taiwan

- Oversee end-to-end product lifecycle, from ideation to post-launch optimization, ensuring seamless execution and timely delivery of high-quality products that exceed customer expectations. Work between the Taiwan and international teams to construct a modern e-commerce platform. The platform, with a customer-centric, end-to-end experience, supports up to 40,000 concurrent users with millisecond response times, and empower business users.- Define, develop, and manage implementation plans based on key values by business-driven and user experience. Transformed core services for online sign-ups and annual renewals, reversing the annual decline in sign-up and renewal rates, achieving a 25%+ annual growth. Complete the establishment of a new logistics service and in core service platform within half year, and transform the warehouse operator system to achieve order data timely.- Collaborated with cross-functional stakeholders to define product requirements and ensure a user-centric design approach. Work with cross-functional teams to establish a new submission contract website, and re-architect the legacy system to expand core platform service capability at the same time.- Manage development resources to ensure deliverables. Manage annual budget, include operation and new feature costs around 20M.

Taipei City, Taiwan

- Analyze customer segmentation and manage customer loyalty and repeat purchases with product marketing.- Use the Salesforce platform to create automated marketing campaigns that improve customer retention through 3 main activities.Achievements:- Launched Salesforce platform and CRM automation journey.- Go-live personalized recommend products CRM campaign.

Taipei City, Taiwan

- Planned and implemented annual loyalty program based business strategy to enhance customer loyalty.- Increased customer loyalty through acquisitions, transitioning them from being loyal to becoming re-active stages. Achieved 85% of store traffic and 90% of turnover from members- Oversaw communication strategy and executed implementation of digital channels.- Tracked new marketing models in the market, collaborated with the IT team, and adjusted systems to meet market demands.- Collaborated with the data team to develop business results analysis and customer analysis reports.- Collected and researched consumer behavior to adjust action plans accordingly.

Taipei City, Taiwan

- Manage customer relationships.- Customer activity management, propose and implement short-term and medium-term loyalty programs. Such as stamp collect project, point redeem project … - Expand customer contact channels from traditional to digital. Implement APP promotion and digital information collection, and start online media custom group communication from 2016. - Work with data team, use an algorithm model to analysis business results. Also use this model to find and predict churn customers. Plan and implement group promotion and communication on targeting channels, such as SMS, APP and e-mail. Average response rate increase 8%.- Innovative business event project leader.- Find app users' pain points and pain points improvement programs.[Achievements]- Successfully expanding offline channel business model (Double 11) and made it become a regular promotion in annual plan. Turnover plus 100% and traffic in store plus 80%. - Participant in 2017-2018 Auchan group CRM seminar. Share experience of Taiwan's highly customer loyalty and learn from other countries in digital porting experience. - Propose and implement the first license product in short-term loyalty project. Also attract young generation to into membership. Younger member increase 35% during the project.- APP users penetration rate increased 150% in 2016.

Master Of Business Administration (M.B.A.), Business Administration

Bachelor'S Degree, Chinese Literature