Conducted in-depth market research and competitor analysis to identify latest trends, opportunities, and marketing strategies to increase RoAS.Managed 10 accounts, marketing budget of $10 million per year, ensuring effective allocation and optimization of funds across multi-channels and campaigns.Coordinated with marketplace account managers on weekly basis. Utilized data analytics and performance metrics to monitor campaign effectiveness, identify areas for improvement, and recommend optimization strategies. Led ads team members to track and report on KPIs, providing weekly updates to stakeholders on campaign performance, budget utilization and revenue growth.

Managed proposals and voting mechanisms for a decentralized fintech startup. Aligned efforts with the mission of providing technology scholarships to underprivileged girls, promoting inclusivity in the industry.Led cross-functional collaboration to create captivating social media content and AI-generated digital artwork NFTs. Created brand website and blockchain marketplace to facilitate the sale of NFTs, ensuring a seamless user experience. Fostered Partnerships, engaging external stakeholders and community members to drive the adoption and growth of the DAO, while successfully collaborating with an award-wining designer for the launch of five limited-edition designs. Additionally, secured a $15,000 grant from the WoW Foundation to support the project.

Business Analytics Intern Remotely-Completed the information collecting, sorting, and preliminary analysis of assigned markets and prepared the games industry analysis reports.- Performed research and analysis of products in the industry, conducted due diligence and business analysis on Roblox’s competitors, and outputted comprehensive analysis reports.- Analyzed the CPT, CPI, ASM, and ROI of Apple Search Ads and suggested the suitable solutions- Prepared daily newsletter focusing on the game industry and technology development.