Wei-Ting Yap Email & Phone Number

San Francisco, CA, US

San Francisco, California, US

Incentives, Growth: drove strategy, 0 -> 1 global product features and experiments for ML-based user targeting and personalization, UI/UX of incentives experience

San Francisco, California, US

2-year rotation program across Uber Freight, Uber for Business and Uber (Core).- Aug '22 - Sep '23, Uber, Eater Incentives: promoted, see description under PM title- Feb '22 - Aug '22, Uber for Business, Vouchers: established B2B customer panel and sales feedback process; proposed 18-month roadmap for new vertical; designed 2 new product features that.

Singapore, SG

GIC is Singapore's sovereign wealth fund. Using: HTML, CSS, JavaScript, React.JS, Flask, SQL, and low-code Microsoft Power Automate

Gangnam-gu, Seoul, KR

I pioneered communications strategy as the first marketing hire to an Asia Pacific start-up with 7 country-offices. I authored content & oversaw a PR agency for a Series B campaign that landed 54 pieces of coverage and 4+ interviews. I also growth hacked the company’s LinkedIn without budget, increasing followers (2.2x) and unique visits (1.5x) over 7.

Blackfriars, London, GB

Unilever's existing model for forecasting the effect of discounts on profit in Latin America was inaccurate. We critiqued the current model and designed a natural experiment (using historical data) across 10,000 stores using regression and genetic matching in R.

Singapore, Singapore, SG

Promoted from Client Associate (May 2018 - Dec 2018). I consulted clients in the distributed ledger technology (blockchain) and FinTech space on PR strategy, brand positioning and key messaging - notable campaigns garnered 1M+ reach. I also translated technical jargon into accessibly articles for global and regional publications.

서울특별시, KR

I led a cross-functional 7-person team in the design, building and launch of a stand-alone car recommendation web app for a 3-week marketing campaign, which went viral and received 25K users and 100x typical Facebook engagement. We empathized with the user by conducting 45 interviews and surveys. I presented product roadmap and vision to mentors, including.

Oakland, CA, US

I increased conversion rate up to 5% per A/B test, and maintained and prioritized a backlog of product hypotheses. I used web analytics and heat maps to track funnel metrics and understand customer data. I also rapidly prototyped two new services and validated feasibility and need by fulfilling them in-person.

San Francisco, California, US

Facilitated study sessions for 200 undergraduate students in solving Euler’s problems and data visualization with Python for our Formal Analyses course.

Singapore, SG

Helped clients to build strategic brand image and profiles to achieve business objectives. I drafted press releases and thought leadership articles, facilitated speaking and interview opportunities, and supported PR events. I also developed pitches and PR strategy for prospective and existing clients.

Seoul, Seoul, KR

I worked with a team of 3 interns to propose marketing strategies to position DailyHotel for APAC expansion. In my role, I learned and developed briefs and led meetings with marketing agencies on my own. I also curated content and executed social media strategy (Facebook, Instagram. DailyHotel Singapore was the intended regional hub for DailyHotel.

I curated content and executed social media strategy (Facebook, Instagram, and Twitter) and designed MailChimp email marketing templates. I was also involved in brainstorming pre- and post-launch marketing strategies. In addition to marketing, I onboarded clients onto the platform and answered enquiries.

Bachelor Of Science - Bs, Computer Science (Data Science & Ai), Second Major In Business (Scalable Growth)

Education record

Education record