Wei-Ting Yap Email and Phone Number
Wei-Ting Yap work email
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Wei-Ting Yap personal email
I've lived in 6 countries (4 continents) and have had roles across product management & marketing communications. Please leave a message with your request to connect if we've never met!I'm excited about building products in 👭 femtech, 🧳productivity/personal management tools and 👩🏻🏫 tech accessibility.📞 Let's connect!I'm always learning, and would love to speak with professionals in the tech industry to learn about their story, work and companies! I also care about mentoring others and encouraging intentionality in education and career. If you're a first-generation Singaporean student in polytechnic, junior college or university, please reach out.---Languages: English (Native), Mandarin (Mother tongue), Korean (Beginner)
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Building Something New (:Building Something...San Francisco, Ca, Us
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Product ManagerUber Sep 2023 - PresentSan Francisco, California, UsIncentives, Growth: drove strategy, 0 -> 1 global product features and experiments for ML-based user targeting and personalization, UI/UX of incentives experience -
Associate Product ManagerUber Aug 2021 - Sep 2023San Francisco, California, Us2-year rotation program across Uber Freight, Uber for Business and Uber (Core).- Aug '22 - Sep '23, Uber, Eater Incentives: promoted, see description under PM title- Feb '22 - Aug '22, Uber for Business, Vouchers: established B2B customer panel and sales feedback process; proposed 18-month roadmap for new vertical; designed 2 new product features that unlocked $6M ARR- Aug '21 - Feb '22, Uber Freight: collaborated closely with engineers to launch permissions-sensitive payment tooling across 8 ops groups, reducing labor cost by -15% per freight load
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Software EngineerGic Jul 2020 - Aug 2020Singapore, SgGIC is Singapore's sovereign wealth fund. Using: HTML, CSS, JavaScript, React.JS, Flask, SQL, and low-code Microsoft Power Automate -
Branding And Communications ConsultantCollab Asia, Inc. Jun 2019 - Jul 2020Gangnam-Gu, Seoul, KrI pioneered communications strategy as the first marketing hire to an Asia Pacific start-up with 7 country-offices. I authored content & oversaw a PR agency for a Series B campaign that landed 54 pieces of coverage and 4+ interviews. I also growth hacked the company’s LinkedIn without budget, increasing followers (2.2x) and unique visits (1.5x) over 7 months.My work naturally extended to product management when I became the bridge between product and marketing; I crafted user personas and collaborated with stakeholders to describe and prioritize requirements for a collabasia.co relaunch. -
Data AnalystUnilever Feb 2020 - Apr 2020Blackfriars, London, GbUnilever's existing model for forecasting the effect of discounts on profit in Latin America was inaccurate. We critiqued the current model and designed a natural experiment (using historical data) across 10,000 stores using regression and genetic matching in R. -
Client ExecutiveTrestle Works May 2018 - Sep 2019Singapore, Singapore, SgPromoted from Client Associate (May 2018 - Dec 2018). I consulted clients in the distributed ledger technology (blockchain) and FinTech space on PR strategy, brand positioning and key messaging - notable campaigns garnered 1M+ reach. I also translated technical jargon into accessibly articles for global and regional publications. -
Product ManagerSk Encar.Com (Sk엔카닷컴) Oct 2018 - Dec 2018서울특별시, KrI led a cross-functional 7-person team in the design, building and launch of a stand-alone car recommendation web app for a 3-week marketing campaign, which went viral and received 25K users and 100x typical Facebook engagement. We empathized with the user by conducting 45 interviews and surveys. I presented product roadmap and vision to mentors, including the CEO, and to 50+ employees at the Seoul office. -
Product Manager InternYogov Jun 2018 - Aug 2018Oakland, Ca, UsI increased conversion rate up to 5% per A/B test, and maintained and prioritized a backlog of product hypotheses. I used web analytics and heat maps to track funnel metrics and understand customer data. I also rapidly prototyped two new services and validated feasibility and need by fulfilling them in-person. -
Teaching AssistantMinerva Schools At Kgi Sep 2017 - Dec 2017San Francisco, California, UsFacilitated study sessions for 200 undergraduate students in solving Euler’s problems and data visualization with Python for our Formal Analyses course. -
Junior Client AssociatePrecious Communications Mar 2017 - Jul 2017Singapore, SgHelped clients to build strategic brand image and profiles to achieve business objectives. I drafted press releases and thought leadership articles, facilitated speaking and interview opportunities, and supported PR events. I also developed pitches and PR strategy for prospective and existing clients. -
Marketing InternDailyhotel Singapore (Closed) Jan 2017 - Mar 2017Seoul, Seoul, KrI worked with a team of 3 interns to propose marketing strategies to position DailyHotel for APAC expansion. In my role, I learned and developed briefs and led meetings with marketing agencies on my own. I also curated content and executed social media strategy (Facebook, Instagram. DailyHotel Singapore was the intended regional hub for DailyHotel. -
Growth InternBookquickly (Closed) Nov 2014 - Jan 2015I curated content and executed social media strategy (Facebook, Instagram, and Twitter) and designed MailChimp email marketing templates. I was also involved in brainstorming pre- and post-launch marketing strategies. In addition to marketing, I onboarded clients onto the platform and answered enquiries.
Wei-Ting Yap Skills
Wei-Ting Yap Education Details
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Minerva UniversitySecond Major In Business (Scalable Growth) -
Raffles Girls' School
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Raffles Institution
Frequently Asked Questions about Wei-Ting Yap
What company does Wei-Ting Yap work for?
Wei-Ting Yap works for Building Something...
What is Wei-Ting Yap's role at the current company?
Wei-Ting Yap's current role is Building something new (:.
What is Wei-Ting Yap's email address?
Wei-Ting Yap's email address is we****@****.com.sg
What schools did Wei-Ting Yap attend?
Wei-Ting Yap attended Minerva University, Raffles Girls' School, Raffles Institution.
What skills is Wei-Ting Yap known for?
Wei-Ting Yap has skills like Teamwork, Leadership, Event Planning, Python, Writing, Social Media, Research, Editing, C++, Customer Service, Data Visualization, Microsoft Office.
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