Weiwei Lu Email & Phone Number

Lansing, Mi

• State of Michigan Symbol of Excellence Award (2017): Recognized for outstanding performance.• Consultation & Strategy: Supported hundreds of West Michigan SMEs with international business consultation, coaching, and export strategy development, significantly contributing to their growth and resulting in $2.5 billion in recorded export sales.• Trade Mission Leadership: Organized and led the business delegations for Governor Snyder's annual China Trade Mission for seven years, assisting Michigan companies in entering and expanding into the Chinese market.• Program Development and Implementation: Increased facilitated export sales in the West Michigan region from less than $50 million annually in FY2014 to over $300 million in FY2019 by developing and implementing effective strategies.• Grant Management: Led the West Michigan region’s STEP grant management, supporting SMEs in securing funding and significantly increasing program utilization.• Stakeholder Collaboration: Engaged proactively with international, regional, state, and local partners and stakeholders to generate qualified leads and strive to continuously improve service quality through their valuable feedback and insights.• Committee Involvement: Served on the Michigan World Trade Week Planning Committee and as a coach for the US Department of Commerce Export Tech Program.

Kalamazoo, Mi

• Business Planning: Developed one of the top business plan proposals in the regional branch's history.• Licensing Exams: Achieved highest scores in Series 7, Series 66, and Michigan Life, Health, and Accident Insurance exams within the West Michigan Complex.• Client Acquisition: Created and executed innovative strategies for client prospecting and tailored portfolio proposals to meet individual financial needs and goals.

Ohio, United States

A leading management consulting company in Organizational Network Analysis.• Project Completion: Independently completed a consulting project, encompassing data collection, network analysis, report writing, and devising actionable recommendations.

Dandong, China

A contractor specializing in factory automation for water treatment plants.• Company Founding: Co-founded and built the company, successfully hired and managed a team of eleven employees from diverse cultures. • Sales, Negotiations and Project Management: Executed project development and contract negotiations, managing projects worth $2.5 million with a budget of $300,000.• Client Relationships: Established and maintained trusted relationships with domestic and international clients and suppliers, including POSCO, Siemens, SEW, E+H, and ABB.

Beijing, China

A leading Chinese agency specializing in foreign government loan projects in the environmental and hospital fields.• Project Development: Independently developed multimillion-dollar projects in Northwestern China.• Cross-Cultural Collaboration: Facilitated effective communication and collaboration between Chinese clients and European partners.• Cost Strategy: Implemented a new cost bid preparation strategy, reducing bid pricing by 10-20% and increasing sales contracts and company margins.• Team Leadership: Led bid preparation and strategic planning, working closely with engineering, client services, and accounting departments.

Master Of Arts - Ma, Organizational Communication, 3.9

Bachelor Of Science - Bs, International Economics And Trade