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Weiwei Lu Email & Phone Number

Driving Global Business Development and Growth| International Trade Expert | Artificial Intelligence in Business Transformation at Michigan Economic Development Corporation
Location: Greater Lansing, United States, United States 5 work roles 2 schools
1 work email found @michigan.org LinkedIn matched
✓ Verified Jun 2026 4 data sources Profile completeness 100%

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Role
Driving Global Business Development and Growth| International Trade Expert | Artificial Intelligence in Business Transformation
Location
Greater Lansing, United States, United States
Company size

Who is Weiwei Lu? Overview

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Quick answer

Weiwei Lu is listed as Driving Global Business Development and Growth| International Trade Expert | Artificial Intelligence in Business Transformation at Michigan Economic Development Corporation, a company with 28 employees, based in Greater Lansing, United States, United States. AeroLeads shows a work email signal at michigan.org and a matched LinkedIn profile for Weiwei Lu.

Weiwei Lu previously worked as International Trade Manager at Michigan Economic Development Corporation and Financial Advisor at Morgan Stanley Smith Barney. Weiwei Lu holds Master Of Arts - Ma, Organizational Communication, 3.9 from Michigan State University.

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{last}{first_initial}@michigan.org
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Profile bio

About Weiwei Lu

With more than a decade of professional experience in international business and trade, I have a proven track record of driving significant growth for companies in both the for-profit and non-profit sectors. Currently, I serve as an International Trade Manager at the MEDC, where I excel in providing strategic export consultation and personalized coaching to Michigan SMEs. My guidance has empowered countless businesses to develop robust export strategies and achieve remarkable success in global markets.I am a seasoned business development professional with expertise in marketing, strategic business planning, project management, international trade, and market research. With skills in cross-cultural communication, I have successfully navigated diverse cultural landscapes, building strong relationships with clients and partners worldwide. Over the years, my efforts have resulted in $2.5 billion in recorded export sales for West Michigan companies which transformed West Michigan into the best performing region counting for over 40% of the statewide success for the program.My leadership extends to leading trade missions, including planning and organizing the business delegations for Governor Snyder's annual China Trade Mission for seven consecutive years, significantly enhancing Michigan companies' presence in the Chinese market. Additionally, I have played a crucial role in managing the STEP grant for the West Michigan region, supporting SMEs in securing funding for their export activities. My innovative approach has increased the utilization of the International Trade Program, boosting facilitated export sales from less than $50 million in FY2014 to over $300 million annually in FY2019.I collaborate strategically with international, regional, state, and local partners and stakeholders to drive lead generation, enhance service quality, leveraging their feedback and insights to continuously optimize and refine offerings. I serve on the Michigan World Trade Week Planning Committee and coach for the US Commercial Service Export Tech Program, sharing my expertise to support the next generation of global business leaders.My works have been acknowledged with prestigious awards and certifications, including the State of Michigan Symbol of Excellence Award (2017), the President’s “E” Award for Export Services (2017), NASBITE International's Certified Global Business Professional designation (2013), SIDO Advanced Certificate in Global Trade Development (2020), and WSU/AIAG Automotive Supply Chain Management Certificate (2022).

Listed skills include Business Development, Management, Leadership, Market Research, and 18 others.

Current workplace

Weiwei Lu's current company

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Michigan Economic Development Corporation
Michigan Economic Development Corporation
Driving Global Business Development and Growth| International Trade Expert | Artificial Intelligence in Business Transformation
Employees
28
AeroLeads page
5 roles

Weiwei Lu work experience

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International Trade Manager

Current

Lansing, MI

  • State of Michigan Symbol of Excellence Award (2017): Recognized for outstanding performance.
  • Consultation & Strategy: Supported hundreds of West Michigan SMEs with international business consultation, coaching, and export strategy development, significantly contributing to their growth and resulting in $2.5.
  • Trade Mission Leadership: Organized and led the business delegations for Governor Snyder's annual China Trade Mission for seven years, assisting Michigan companies in entering and expanding into the Chinese market.
  • Program Development and Implementation: Increased facilitated export sales in the West Michigan region from less than $50 million annually in FY2014 to over $300 million in FY2019 by developing and implementing.
  • Grant Management: Led the West Michigan region’s STEP grant management, supporting SMEs in securing funding and significantly increasing program utilization.
  • Stakeholder Collaboration: Engaged proactively with international, regional, state, and local partners and stakeholders to generate qualified leads and strive to continuously improve service quality through their.
Apr 2012 - Present

Financial Advisor

Kalamazoo, MI

  • Business Planning: Developed one of the top business plan proposals in the regional branch's history.
  • Licensing Exams: Achieved highest scores in Series 7, Series 66, and Michigan Life, Health, and Accident Insurance exams within the West Michigan Complex.
  • Client Acquisition: Created and executed innovative strategies for client prospecting and tailored portfolio proposals to meet individual financial needs and goals.
Jun 2010 - Jun 2011

Business Consultant

Orgnet.Com

Ohio, United States

  • A leading management consulting company in Organizational Network Analysis.
  • Project Completion: Independently completed a consulting project, encompassing data collection, network analysis, report writing, and devising actionable recommendations.
May 2009 - Aug 2009

Managing Director (Co-Founder)

Dandong Taiin Corporation., Ltd. Liaoning, China

Dandong, China

  • A contractor specializing in factory automation for water treatment plants.
  • Company Founding: Co-founded and built the company, successfully hired and managed a team of eleven employees from diverse cultures.
  • Sales, Negotiations and Project Management: Executed project development and contract negotiations, managing projects worth $2.5 million with a budget of $300,000.
  • Client Relationships: Established and maintained trusted relationships with domestic and international clients and suppliers, including POSCO, Siemens, SEW, E+H, and ABB.
Oct 2004 - Sep 2006

Project Manager

Hongkong Royal Pacific Enterprise Co., Ltd.

Beijing, China

  • A leading Chinese agency specializing in foreign government loan projects in the environmental and hospital fields.
  • Project Development: Independently developed multimillion-dollar projects in Northwestern China.
  • Cross-Cultural Collaboration: Facilitated effective communication and collaboration between Chinese clients and European partners.
  • Cost Strategy: Implemented a new cost bid preparation strategy, reducing bid pricing by 10-20% and increasing sales contracts and company margins.
  • Team Leadership: Led bid preparation and strategic planning, working closely with engineering, client services, and accounting departments.
Sep 2002 - Sep 2004
Team & coworkers

Colleagues at Michigan Economic Development Corporation

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2 education records

Weiwei Lu education

FAQ

Frequently asked questions about Weiwei Lu

Quick answers generated from the profile data available on this page.

What company does Weiwei Lu work for?

Weiwei Lu works for Michigan Economic Development Corporation.

What is Weiwei Lu's role at Michigan Economic Development Corporation?

Weiwei Lu is listed as Driving Global Business Development and Growth| International Trade Expert | Artificial Intelligence in Business Transformation at Michigan Economic Development Corporation.

What is Weiwei Lu's email address?

AeroLeads has found 1 work email signal at @michigan.org for Weiwei Lu at Michigan Economic Development Corporation.

Where is Weiwei Lu based?

Weiwei Lu is based in Greater Lansing, United States, United States while working with Michigan Economic Development Corporation.

What companies has Weiwei Lu worked for?

Weiwei Lu has worked for Michigan Economic Development Corporation, Morgan Stanley Smith Barney, Orgnet.Com, Dandong Taiin Corporation., Ltd. Liaoning, China, and Hongkong Royal Pacific Enterprise Co., Ltd..

Who are Weiwei Lu's colleagues at Michigan Economic Development Corporation?

Weiwei Lu's colleagues at Michigan Economic Development Corporation include Courtney Overbey Martinez, Alexander Fox, Ericka Swayne, Mba, Annie Mendoza, and Michael Shore.

How can I contact Weiwei Lu?

You can use AeroLeads to view verified contact signals for Weiwei Lu at Michigan Economic Development Corporation, including work email, phone, and LinkedIn data when available.

What schools did Weiwei Lu attend?

Weiwei Lu holds Master Of Arts - Ma, Organizational Communication, 3.9 from Michigan State University.

What skills is Weiwei Lu known for?

Weiwei Lu is listed with skills including Business Development, Management, Leadership, Market Research, Marketing, Marketing Strategy, Business Planning, and Business Strategy.

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