Weiwei Gu Email & Phone Number

Auckland, New Zealand

• Responsible for strategy and operation for Xiaomiyouping & Pinduoduo E-commerce platform, managed and maintained 20 products corresponding to 5 brands, including product pages, prices, promotions, stock availability, onsite ads, CRM, etc. • Implement and analyze performance metrics, maintain data quality within the marketing database, analyzing data (campaign results, conversion rates, ROI, traffic etc.) to help shape future marketing strategies. • Plan and execute marketing initiatives to reach the target audience through multiple channels (Wechat, Redbook, Instagram, Facebook), and attract to the E-commerce platform (Xiaomi Youping). • Create product content (e.g. sales enablement documentation, Saling page, product videos, website copy, blog posts) to articulate the benefits of products. • Conduct market investigation to identify trends and insights for new product development (successfully assisted the team in developing 4 new products) • Research new online channel opportunities that may benefit the business, including E-commerce marketplace and social media. • Allocate marketing investments, provide assistance to the team during invoicing and reconciliation, and financial administration.

Auckland, New Zealand

Collaborate with clients to identify their needs, plan marketing budgets, determine project scopes, present progress reports, and prepare marketing performance reports.Compare and negotiate ad rates, ad space, and airtime to optimize the media mix for both Chinese (WeChat, Weibo, Redbook, Douban, Baidu, AU/NZ Chinese local media, KOL, e-commerce, live streaming) and Western (Google, Facebook, Instagram, LinkedIn) channels.Develop relationships with media suppliers and business partners to maximize return on investment while ensuring service delivery meets standards.Oversee Google Ads Business Services, including proposal development, Google Ads account setup, campaign implementation and optimization, and performance reporting.

Auckland, New Zealand

• Deliver excellent customer service and provide a positive experience• Successful implementation of weekly marketing programs and initiatives• Increased the client's brand engagement through product merchandising and consumer interactions

Shanghai, China

·Led the planning and organization of annual events, monthly national exhibitions, and large-scale team-building activities.·Liaise with the marketing team regarding the promotional calendar, briefs, launches, and scheduling, managing and curating content across social media, website, and other online channels.·Manage key accounts' PR maintenance, ensuring consistent messaging and positioning.·Provide daily reporting for sales communications across channels, analyzing and interpreting data to inform marketing strategies and tactics.·Establish and manage four individual offices, ensuring smooth administrative management and coordination.·Manage and organize important documents, including contracts, financial statements, and correspondence.Coordinated schedules and managed calendars for the Director&COO, including meetings and travel arrangements.

Shanghai, China

·Coordinate schedules and managed calendars for lawyers, including court appearances, corporate events, and travel arrangements.·Manage and organize legal documents, including court filings, contracts, and correspondence.·Provide professional and courteous service to clients, scheduling appointments and handling inquiries.·Assist in processing office financial affairs, such as bills or invoices, ensuring accuracy and completeness.·Provide administrative support, including filing, copying, faxing, and data entry.

Korla, Xinjiang Uyghur Autonomous Region, China

• Lead the team of 19 people to complete various tasks• In charge of station sales report according to daily, weekly, and monthly

Postgraduate Diploma, Postgraduate Diploma In Business-Marketing, Distinction

Courses Include: * Interpersonal Communication at Work * Current Issues in Business * Essentials of Marketing * Digital Marketing *.

Bachelor'S Degree, Japanese Language And Literature; Accounting

Activities and Societies: 2010-2011 Excellent Officer of Publicity in the Student Union 2013 Excellent League Member Minor in accounting

Nine Years Of Compulsory Education