Weiwei Luo Email & Phone Number

Westborough, MA, US

• The Channel Company Agency is a global marketing organization that specializes in facilitating and enabling successful co-marketing between technology suppliers and their partner communities.
• Supporting the development of marketing strategies and campaigns for partners; evaluating and recommending enhancements to the marketing performance.
• Establishing one-on-one relationships with key ANZ SI partners in order to develop "through partner" marketing strategies and plans to achieve business objectives. Campaigns' ROI has achieved 115% over the KPI in 2022.
• Integrating new partners into the programme, optimising the utilisation efficiency of available assets, and assisting them in meeting their business and marketing goals.
• Working closely with partner managers to help partners grow both within the system and on the market.
• Managing key stakeholders strategically through data-driven analysis of partner capabilities, partner value feedback, campaign results.

Sydney CBD, New South Wales, AU

• A leading Sydney-based events agency dedicated to the promotion of Chinese arts and music in Australia which has successfully presented over two hundred of acclaimed Chinese performances and exhibitions, where I.
• Live and breathe digital platforms and have an obsession for YouTube, Instagram, Facebook, Wechat and Twitter.
• Experience in design and delivery across traditional advertising media: EDM, print, television, and radio formats.
• Experience in booking and maintaining advertising schedules and timely delivery of all activity.
• Managing the customer service strategy and platforms across email and social accounts, including engaging with fans to ensure a great fan experience.
• Leading the development of integrated, innovative and insight led marketing campaigns.

Sydney, NSW, AU

• A streamlined property investment and management platform, enhancing the residential real estate purchase and sale process through its network of over 300 property sales agents, where I success-fully:
• Lead the planning, development and execution of marketing initiatives; developing compelling, high-impact campaigns to successfully engage prospective clients.
• Oversee the marketing budget while directing demand generation plans; driving revenue growth.
• Collaborate with leadership team to synchronise sales priorities, owning responsibility for accelerating sales pipeline and demand generation activities.
• Lead and coach agents to drive new client acquisition efforts.
• Drive client relationship management activities to promote retention and satisfaction.

Sydney, Melbourne And Brisbane, Australia, AU

• A part time role for the member driven association of accountants working with Chinese accounting professionals.
• Created strategic marketing plans to attract new members and promote their service offerings.
• Supervised end-to-end events planning for over 30 online and offline events in 2020.
• Co-branded marketing campaigns with firms, universities and the Big Four Accounting firms.
• Spearheaded relationships with government, professional organization and corporate sponsor partners.
• Guided Social Media and digital touchpoint audience outreach and positioning.

Sydney, NSW, AU

• Providing tax advisory, accounting and tax services, a boutique financial services organisation specialising in structuring bilateral investment decisions between Australia and China where I:
• Identified growth focused trends to create digital and traditional marketing campaigns to build sales funnels and raise brand awareness.
• Created and scaled online ad campaigns measuring success and refining strategies with A/B test-ing.
• Led marketing team to promote company’s social media presence with organic and automated posts on blog and social media platforms.
• Energised corporate event and tradeshow participation while overseeing corporate promotions, collateral and corporate gift campaigns.
• Drove key client relationship management.

Macquarie University, NSW, AU

Singapore, Singapore, SG

• A third-party logistics and supply chain facilities management firm with activities across China, Japan, the UK, Europe, India and Brazil. Driving the relationship with key accounts including Nike, Adidas, L’Oréal.
• Assisting the VP of Corporate Communications in developing brand strategies, executing marketing campaigns to expand brand awareness and position GLP as a service provider of choice.
• Creating and launching GSL Corporate Social Responsibility initiatives and managing specific community development campaigns including support of the Hope School network across China; impacting over 6,000 students and.
• Overseeing ad agency partner activities and deliverables; evaluating advertising spend ROI.
• Developing corporate publicity materials including brochures, flyers, advertisements, video content, holiday ecards and in-depth or feature articles for national and international distribution.
• Launching digital branding and marketing efforts across social and web channels.

About Quanjing image：The biggest local photo stock of ChinaInternational investment backgroundThe biggest creation brand of China and Asia

London, England, GB

Master Of Business Administration - Mba, Business Administration And Management, General

Graduate Diploma Of Management, M An

Graduate Diploma Of Marketing, Marketing

Bachelor'S Degree, International Business