Lead the JCET Marcom team to oversee global marketing campaigns and promote JCET Group's comprehensive packaging portfolio including conventional and advanced packaging technologies; upgrade and enforce logo and visual identity (VI) system; manage global semiconductor tradeshows and events attendance; upgrade and maintain corporate website and marketing materials; manage production of technical and corporate videos

Responsible for the global marketing strategy for Xingtera's G.hn wired communication chipsets; engaged directly with telecom operators and system vendors to promote customized solutions; led technical support team to provide pre/post-sales support; represented Xingtera in international organizations and events

Led the software and QA team to implement software and firmware for Xingtera's G.hn chipsets, including G.hn PHY/MAC/DLL drivers, digital signal processing algorithms, and management software; represent Xingtera to attend IOP events and international standard meetings

Developed firmware for Lantiq's G.hn chipset using C and micro-code to implement G.hn MAC/DLL layers; attended interoperability test events organized by China Telecom and ITU-T Plugfests

Developed ADSL/VDSL firmware for Infineon's xDSL chipsets, including signal processing algorithms, xDSL protocols, bug fixes for IOP and customer reported issues