I'm a marketing enthusiast with a flair for turning ideas into compelling stories and strategies that stick. My adventures in the professional realm are just as colorful. Imagine me navigating the bustling streets of Shanghai, from crafting market analyses and steering sales strategies at Shanghai Jiexia Investment Management Partnership to spinning creative marketing plans for TV shows at Shanghai Media Group. Then, there's the sprint at McCann, where I teamed up with Key Opinion Leaders for World Cup-themed campaigns, followed by orchestrating marketing symphonies and blockbuster events at Greenland Group. My toolbox is packed with skills from Adobe Creative Suite to Microsoft Office, sprinkled with a dash of Mandarin, French, and Korean for that global touch. Outside the office, you might catch me throwing punches in a boxing ring, serenading a piano, or mastering the art of Brazilian jiu-jitsu. Ready to bring some of that energy, creativity, and global flair to your team. Let's make marketing fun again!
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AssociateShanghai Jiexia Investment Management Partnership Jun 2021 - Aug 2023Shanghai, ChinaExecuted market and competitive analysis, daily reports covering key business indicators including engineering equipment procurement, safety & environmental protection, human resources, and financial management.Conducted 12+ sales calls, meetings, and on-site visits with the sales team to real estate development companies or construction sites per month.Monitored and streamlined client’s payments for services.
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Marketing AssistantShanghai Media Group Jan 2021 - May 2021Shanghai, ChinaAnalyzed advertisement placements of variety shows on streaming platforms and compiled into weekly innovation report.Ideated and developed marketing plans for three shows, including content creation and brand placement and crafted marketing proposals to attract potential brand partnerships for our channel.Conducted on-site evaluations for two channel shows to ensure optimal brand exposure for products, such as product display, celebrity’s endorsements, and host-driven verbal promotions. -
Branding Management AssociateMccann Worldgroup Jun 2018 - Aug 2018Shanghai, ChinaSamsoniteWrote advertorials on Samsonite luggage and collaborated with 20+ Key Opinion Leaders (KOLs) to develop creative marketing strategies centered on the 2018 World Cup-themed content campaigns on Weibo.Singapore Changi AirportCrafted comprehensive proposals for Singapore Changi Airport's summer promotion, integrating campaign shoots, content marketing, web development, and event roll-outs in partnership with AliPay. -
Marketing Planning AssociateGreenland Holding Group Company Limited Jun 2017 - Aug 2017Shanghai, ChinaConducted field weekly visits on Greenland’s real estates’ sales center, captured photos and data, and formulated proposals for future development.Wrote real estate advertorials for Greenland’s WeChat official account and analyzed reader feedbackCollaborated with the Administrative Department to plan and execute annual conference for 150 attendees including opening PowerPoint, venue selection and preparation.
Weiyi Xia Education Details
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Education -
Advertising -
Marketing Analytics
Frequently Asked Questions about Weiyi Xia
What is Weiyi Xia's role at the current company?
Weiyi Xia's current role is Marketing Specialist at Stellar Services.
What schools did Weiyi Xia attend?
Weiyi Xia attended University Of Pennsylvania, Boston University, Zicklin School Of Business.
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