Wei L. Email & Phone Number

California, United States

Seattle, Washington, US

San Francisco, California, US

Santa Monica, California, US

• Reporting to the Senior Vice-President of Strategy to provide strategy and solutions for a marketing sponsorships attribution company, working in conjunction with consumer packaged goods (CPG) and QSR clients to.
• Redesigned FanAI’s data visualizations by shifting from Google Suite to Microsoft, in addition to developing charts that were more conducive to data storytelling which contributed to decreasing turnaround time by 50%.
• Conduct research on potential clients, compiling data one-sheets around client industries using Statista. Identify consumption and purchase trends across Europe and the U.S. to provide the Sales team with insights
• Review, proofread and evaluate partnership contracts
• Spearheaded the creation of internal deal summaries and a data inventory spreadsheet
• Helped secure a $100K deal with a global CPG player in the sports sponsorship space within the first month of starting at the company and conducted research as a part of the deal that successfully converted the global.

Playa Vista, California, US

• Successfully closed deal to localize Fullscreen’s channels into Spanish, including handling business case development, financial modeling, and liaising with internal and external partners through outreach and.
• In conjunction with our joint venture partner Sumitomo / Alphaboat, advised on a client initiative focused on nurturing, marketing, and growing Shin-ei Animation’s YouTube Channel. Resulted in reaching 66M views in six.
• Spearheaded the development of an internal newsletter, Digital Asia, which shared industry predications, information on upcoming social platforms, and marketing trends.
• Led research efforts and translated data into insights, providing both internal and external clients with marketing recommendations across industries, including video gaming (console and PC).
• Analyzed large data sets, working with analytics and social listening tools to identify both local and international media and consumption trends.
• Completed extensive research and utilized data scraping and collection across various research platforms to synthesize data and generate business recommendations focused on the e-sports landscape.

New York, NY, US

• Consults with clients to improve their social and digital media strategy utilizing data from the Shareablee tool. Builds and maintains partnerships with clients across a range of industries, specializing in.
• Analyzes large data sets in order to gauge client social media performance, focusing on page growth and audience analysis. Utilizes advanced Excel skills such as PivotTables and VLookups to tell stories from large data.
• Synthesizes Shareablee data with independent research to build marketing consultation decks tailored to client-specific needs, providing recommendations for creative optimization techniques and reporting these findings.
• Liaises with clients to identify product pain points and works with the internal Shareablee product and technical teams to resolve them.
• Spearheads a corporate initiative to enhance company culture. Plans events, outings, and team-building sessions.

New York, NY, US

• Analyzed data output from the Shareablee platform to produce social media reports with actionable insights, offering clients advice and recommendations based on market landscape analysis. Client portfolio includes a.
• Consulted with clients to improve their social media performance, focusing on page growth and competitor benchmarking. Assessed current trends and applies them to clients, providing them with strategic insights built.
• Produced customized reports tailored towards clients’ specific needs in both Microsoft Excel and Powerpoint, using data from the Shareablee platform to answer enquiries about social marketing.
• Maintained the back-end administration of the Shareablee platform, including keeping up-to-date lists of client accounts and user creation.
• Led an internal effort to analyze the social media presence of the Hispanic television market, coordinating and consolidating with team members to produce an eighty-page deck within a tight deadline.
• Served as a remote consultant for a year, providing clients with social insights and customized decks.

New York, NY, US

• Created weekly and monthly social media analytics reports using the Shareablee platform.
• Researched client competitors and current market and offered advice.
• Maintained the back-end administration of the Shareablee platform, including keeping up-to-date lists of client accounts and user creation.
• Set up clients and prospective clients within the Shareablee platform.

Singapore, Singapore, SG

Los Angeles, CA, US

• Assisted team in day-to-day responsibilities across all key retail accounts, including brainstorming marketing ideas, working with premium vendors, fulfilling sweepstakes and helping to generate materials including.
• Crafted a multichannel marketing program to promote Nickelodeon’s Legend of Korra property at retail as a final project. Presented to entire team and leadership.
• Collaborated with team on development of Retail Marketing newsletter that was distributed across Nickelodeon.
• Researched competitors and current market landscape and presented findings to upper management.

Hollywood, California, US

• Drafted a marketing plan for the re-launch of REVOLT’s phone app as the intern team project.
• Is part of the on-site HELLO Harlem event running team.
• Wrote a proposal to improve the press section of REVOLT TV’s website and their press social media pages.
• Researched and gave recommendations for the event hosting website of REVOLT TV’s HELLO Harlem events.
• Participated in event planning conference calls. Proposed ideas and potential targets for future events.
• Located media and celebrity contacts using the BurrellsLuce and Celebrity Intelligence databases.

New York, NY, US

• Managed the social media pages for a literacy charity and handled marketing materials.
• Wrote a social media proposal in order to increase Behind the Book's social media presence. This included increasing our presence on Facebook and developing a brand voice.
• Helped plan and organize events.
• Also assisted with developing programming materials, and conducting research on books and authors to bring into schools.

New York, NY, US

• Compiled and conducted research on foundations and corporations' missions, motives and values in order to pitch Behind the Book to them as a potential recipient for funding.
• Used SalesForce and Microsoft Excel as tools to organize mailing lists of donors and volunteers.

• Served as a member of the administrative team for an online art and literature community, on a team comprising of members from North America, Europe, Asia and Australia.
• Dealt with legalities, including intellectual property control and the drafting of site Terms and Conditions. Learned conflict resolution through dealing with user complaints.
• Organised and planned a large-scale community event involving eighty users, exercising judgment in the making of storyline-based decisions. Used discretion when implementing user suggestions, incorporating feasible.

• Wrote articles for a Malaysian students' magazine, with a speciality in Creative Writing.

Los Angeles, CA, US

• Covered incoming submissions and wrote movie script coverage for the executives.
• Did online research for material used in a marketing pitch presentation for the comic, Driver of the Dead.
• Was part of the retail team for online sales, and took stock and distributed materials.
• Served as a member of the sales team at San Diego Comic-Con, and helped run signings by comic book artists as well as Avatar actor Sam Worthington.
• Ran desks and answered phones while assistants were away.

• Covered incoming submissions, assisted with filing and paperwork.
• Created an index that was used in History's Daybook.
• Assisted with the Twitter marketing campaign of The Evolution of Bruno Littlemore.

• Assisted with the storyboard research for the production of a comic book based on a Chinese legend, The Water Margin.
• Wrote character profiles and summaries based on the story that were later used in the portfolio to be submitted to their partner company, Radical Studios/Publishing.

Master Of Science (Ms), Communications Practice

Master Of Science (Ms), Media And Communications

Llb Law, Law