A Shanghai-based consulting firm offering strategy consulting / commercial due diligence services to corporate clients / investment funds. • Helped North American infant formula milk and children’s nutrition brands to enter in China through cross-border e-commerce (CBEC): product positioning / pricing, supply chain planning, RTM strategy and customer acquisition;• Devised B2B customer acquisition strategy for an int’l hygiene material company in downstream markets including baby diaper, feminine care and adult incontinence; • Designed market entry strategy in post-Covid era for an international client in China medical supply business• Designed marketing strategy for a spirits player to tackle East China market; • Formulated 3-yr. growth strategy for a leading Chinese consumer goods client by reviewing growth opportunities in 3 product categories including health food, cosmetics and home care;• Helped a regional health food player in next step growth by assessing product / channel performance, geographic market potential and route-to-market strategy

Key responsibilities include business development and project management.

A global strategy consulting firm with head office based in Paris. Responsibilities include business development, team coaching, project management and client relationship management. Project experience includes investment due diligence & transaction support for global PE funds, corporate strategy (growth / market entry) across consumer and industrial goods, and business transformation topics such as route-to-market optimization, organization efficiency and brand repositioning. Also supported clients in business development activities in China. Example of completed assignments: • Market entry / growth strategy: entry strategy for a large European company to enter in baby food market; growth strategy for a large US food company across 4 segments; entry strategy for a top utensil company to expand in new product categories; growth strategy for a global building chemical client through new product innovation and M&A; • Commercial due diligence: a number of assignments across chemical and other industrial sectors for global PE clients to assess investees’ competitive advantages and market risks; commercial DD on acquisition targets for corporate clients across industrial and consumer goods sectors; • Business transformation: route-to-market transformation for a top premium water company; sales efficiency improvement for a leading European confectionary company; repositioning of a premium apparel brand; • Business development support: deal support for an international aluminum company on businesses development with a large Chinese private enterprise; pivotal role in a French dairy firm’s JV negotiation with a SOE Chinese partner and annual business planning sessions.

A China / Europe mid-market investment fund. Deal execution with key responsibilities focusing on: deal-specific research, due diligence, valuation, investment memo preparation and post-investment support. Deals include: • M&A advisory for a Chinese investor to acquire a German solar firm• Investment in a European green energy technology startup• Investment into a food chain with co-investment from a European investor• Fund-raising for / listing of an investee in UK AIM

Project management & coordination of strategic initiatives. Projects include: • Cost reduction in China plants to increase product competitiveness, resulted in 15% savings through part standardization and suppliers review• Joint purchase initiatives to explore synergies among China / Korea plants

Call center management & customer relationship process integration. • Key role in manufacturing cost reduction in APAC (15% manufacturing cost savings through supply chain optimization and product redesign)• Developed / implemented inhouse CRM system