Wei Zhang Email & Phone Number

Shanghai City, China

• A Shanghai-based consulting firm offering strategy consulting / commercial due diligence services to corporate clients / investment funds.
• Helped North American infant formula milk and children’s nutrition brands to enter in China through cross-border e-commerce (CBEC): product positioning / pricing, supply chain planning, RTM strategy and customer.
• Devised B2B customer acquisition strategy for an int’l hygiene material company in downstream markets including baby diaper, feminine care and adult incontinence;
• Designed market entry strategy in post-Covid era for an international client in China medical supply business
• Designed marketing strategy for a spirits player to tackle East China market;
• Formulated 3-yr. growth strategy for a leading Chinese consumer goods client by reviewing growth opportunities in 3 product categories including health food, cosmetics and home care;

Shanghai, China

Shanghai, China

Key responsibilities include business development and project management.

China & Canada

• A global strategy consulting firm with head office based in Paris. Responsibilities include business development, team coaching, project management and client relationship management. Project experience includes.
• Market entry / growth strategy: entry strategy for a large European company to enter in baby food market; growth strategy for a large US food company across 4 segments; entry strategy for a top utensil company to.
• Commercial due diligence: a number of assignments across chemical and other industrial sectors for global PE clients to assess investees’ competitive advantages and market risks; commercial DD on acquisition targets.
• Business transformation: route-to-market transformation for a top premium water company; sales efficiency improvement for a leading European confectionary company; repositioning of a premium apparel brand;
• Business development support: deal support for an international aluminum company on businesses development with a large Chinese private enterprise; pivotal role in a French dairy firm’s JV negotiation with a SOE.

Shanghai, China

• A China / Europe mid-market investment fund. Deal execution with key responsibilities focusing on: deal-specific research, due diligence, valuation, investment memo preparation and post-investment support. Deals include:
• M&A advisory for a Chinese investor to acquire a German solar firm
• Investment in a European green energy technology startup
• Investment into a food chain with co-investment from a European investor
• Fund-raising for / listing of an investee in UK AIM

China

• Project management & coordination of strategic initiatives. Projects include:
• Cost reduction in China plants to increase product competitiveness, resulted in 15% savings through part standardization and suppliers review
• Joint purchase initiatives to explore synergies among China / Korea plants

China

• Call center management & customer relationship process integration.
• Key role in manufacturing cost reduction in APAC (15% manufacturing cost savings through supply chain optimization and product redesign)
• Developed / implemented inhouse CRM system

Cfa Charter Holder, Cfa Program

Passed all 3 level exams.

Mba, Strategy Track

MBA

Ba, French