Chuck leads strategy at Rupture Studio. Rupture is bridge between the street and the suite that wields, strategic imagination and a razor sharp point of view to solve business and communications problems.•Over the past 9 years, Rupture Studio has developed brand strategy and creative solutions for Nike, Dove, MTV, SoundCloud, Foot Locker, Spotify, LVMH, Microsoft, PepsiCo, Moet Hennessy, Durex, BET, Bimbo, Fresh Cosmetics, Spotify, Fanatics, Diageo, and Adidas.

•Driving insights, strategy and cultural innovation across the Coca-Cola portfolio (Sprite, Powerade, Vitamin Water and Multicultural Teen Research/Insights)•Created Sprite’s music strategy to help carve out a unique space in Hip Hop Culture•Concepted Hyper Music – a year long multi-market research study on millennials’ relationship with music and brands now into the future that informed music strategy for multiple clients•Pitched and won the Converse business through an immersive understanding of emergent trends, consumer behavior and communications strategy•Developed Cultural Fluency - a new model for cultural leadership in the hyper networked age•Created coinspire, a panel series – to foster discussion between the agency and thought leaders in culture, entertainment and media

•Managed the Neural Network, a global collaborative tech platform and social network, to unlock global creativity and collaboration across the McCann Worldgroup Network for Coke and other clients•Created This is New York, a digital insight and photography platform to help McCann chronicle New York City cultural trends•Worked with KWL Enterprises’ Trey Songz to develop communications innovation

I founded Rupture Studio to help brands and agencies create ideas, communications, and experiences that impact culture.

Created the North American brand strategy for Powerade which grew share against Gatorade

Conducted research on the rituals, behaviors, and social mores of smokers for SNUS

Developed brand strategy and strategic articulation of a brand book to re-position Budweiser

Developed activation strategy for a new business assignment on Havaianas.

•Led insight development in the US, England, Spain and Italy to win the Nike Team business by working with R/GA to re-imagine the interface, user experience and back end process around designing and ordering team uniforms•Developed digital strategy for Walmart across brand, seasonal, category and innovation initiatives

•Led research strategic planning for Jordan brand’s celebrated advertising campaigns•Created strategy and wrote copy for Nike NYC Basketball •Launched the SPARQ training system for Nike Canada •Created Salon 150, a series, to foster ideas and collaboration between the agency and cultural creatives

•Developed global launch strategy for Coca-Colaʼs, Far Coast coffee and tea cafes in Singapore, Oslo and Toronto•Co-created the “Future of Packaging” research and brand book project for Coca-Cola•Conducted innovation work and communications planning for Coca-Cola in Mexico City that was adopted globally•Worked on communications strategy for Target, Lugz, Sneaux, Virgin Mobile, and Best Buy Mobile•Assisted in pitching and scope development for new business•Created relationships with vendors and cultural creatives for the agency’s clients

•Worked with Wieden + Kennedy to develop consumer insights for the re-positioning of the Nike boot•Pitched Chelsea Football Club and Nike Soccer with US Concepts

•Developed brand strategy and marketing campaigns •Worked with stylists to craft looks for music and entertainment celebrities for music videos, film and promotional appearances to generate earned media

•Managed events, sponsorships, and entertainment marketing for Courvoisier

Worked at dRush: (A Joint venture youth marketing agency between Russell Simmons and Donny Deutsch) •Managed an entertainment team focusing on integrating Courvoisier into popular culture - influencer marketing, celebrity product seeding, events, sponsorships, collaborations, product placement & brand integrations - which culminated in the creation of hit song “Pass the Courvoisier” – spiking sales globally 30% for two consecutive quarters •Managed national HBO Bus Promotional Tour in 28 cities marketing Oz, Sex and the City, and The Sopranos, that increased subscriptions rates 100% nationwide•Launched Tommy Hilfiger Color (Estee Lauder) cosmetics at retail through the use of national promotional teams

Rush Media: Managed national promotional bus tour and street teams for HBO•Launched Tommy Hilfiger Color (Estee Lauder) cosmetics at retail through the use of national promotional teamsDef Jam: Worked with Def Jam Records on grass roots campaigns for platinum artists Jay-Z, Ja Rule, DMX, & LL Cool J and music initiatives for Coca- Cola