Melissa Welch Email & Phone Number

San Diego, California, US

Spearheaded marketing strategies and initiatives across diverse verticals, including industrial, farm, automotive, and hardware accounts. My role involves - **Strategic Planning:** Develop and execute comprehensive channel marketing plans that aligned with corporate objectives and drove revenue growth. - **Market Analysis:**Analyze trends using market.

New Britain, CT, US

- Drive Strategic growth in the Power Tools and Accessories business for Industrial Accounts - Manage a team of two direct reports that run our groups strategic accounts- Create the strategy and execute the business development plan for New Product and Win the Pro initiatives

New Britain, CT, US

• Developed product positioning and roadmap strategies by conducting market research and segmentation to create user specific messaging.
• Collaborated cross-functionally with product, sales, and engineering to conduct competitive analysis, develop, launch new products.
• Created marketing collateral including sales presentations, product sheets, and case studies.
• Managed product launches, including coordinating internal teams, creating launch plans, and conducting post-launch analysis.

New Britain, CT, US

- Managed a $50M portfolio in the Commercial segment with specific trade accounts including Drywall vertical, Tile, Rental, Premium, and woodworking while exceeding margin targets in 2020. - Partnered with sales team to drive strategic initiates while collaborating with product, finance, and supply chain to plan and execute promotions- Collaborated with.

New Britain, CT, US

- Charged with achieving specific targets in association with identifiable accounts or particular segments of the business- Evaluate analytics to determine which promotions are most effective and which to use to overdrive strategic goals- Manage the daily channel marketing strategy for selected brands with strategic customers.- Support Channel Management.

New Britain, CT, US

• Managing a territory of 35 stores generating over $20M in revenues in 2018
• Develop, execute and communicate quarterly strategic merchandising initiative and sales goals by sell-in initiates to KDMs and recap on success and results
• Planning and executing events throughout the territory which resulted in surpassing the nation goal by 18%
• Onboard, train, and develop a team of 4 to drive excellence in the role and prepare for the next opportunity in the organization.
• Implement data-driven strategy through analysis of retail metrics utilizing SAP Business Warehouse and Salesforce.

New Britain, CT, US

• Managed a $2.5M territory of 3 Home Depot accounts, representing the brand portfolio of Stanley, Black & Decker, DEWALT, and Porter Cable.
• Met with Store Managers to sell in off-shelf space of Stanley Black & Decker products using valueselling and business partnerships.
• Increased sales each quarter over 10% which resulted in winning the sales incentive contest
• Created and analyzed territory date and numbers to forecast upcoming trends and make recommendations for accounts such as inventory management, product placement, and off-shelf executions.

Orlando, Florida, US

• Human Resources Assistant – Compliance and Workforce Planning
• Create spreadsheets and matrices for efficient operations, processes and structure in the department
• Assist in establishing operational procedures
• Communicate with all department leadership of workforce and compliance information
• Support department leadership with team member management program
• Construct team member recognition programs

Orlando, Florida, US

 Supervised up to twenty photographers and clerks on daily job tasks Coordinated shift rotations, authorized transactions, and exceed target revenues Resolved guest issues by authorizing transactions and creating the best solution for guest Complied and reported to management of daily sales, labor, variances, inventory totals and other daily business.

Orlando, Florida, US

Orlando, Florida, US

 Conducted vault operations by compiling daily deposits, processed cash, prepared tills for next day operations, entered sales information, answered phones, and handled over $10,000 cash daily

Orlando, Florida, US

 Took over one hundred photos daily and market photo packages to guest Established an efficient and proactive selling tactic to guest Up sold photos to guest at various locations throughout the park

Orlando, Florida, US

 Took over one hundred photos daily and market photo packages to guest Established an efficient and proactive selling tactic to guest Up sold photos to guest at various locations throughout the park

Orlando, Florida, US

Burlington, NJ, US

• Cash Auditor/Customer Service Supervisor
• Organized and compiled daily, monthly, and quarterly reports which included inventory, returns, and revenue totals
• Prepared deposits, change orders, account receivables, tills, etc…
• Assisted managers in schedule management and answered phones
• Supervised fifteen customer service associates and customer service area by approving purchases, resolved conflicts, managed shift changes, and created efficient operations of the area
• Assisted guest for purchases, returns, exchanges, layaways and other customer needs

Bachelor’S Degree, Marketing: Professional Sales And Sales Management

Associate’S Degree, Finance, General

Education record