Weldon B. Smith, Jr. Email & Phone Number

Harrisburg, Pennsylvania, Us

As Marketing Manager at Revittle, an early-stage cheese and snack manufacturer, I create the overall marketing strategy and execute plans that meet goals to fulfill the strategy. The retail customer plans, plus integrated and omni-channel consumer facing campaigns are establishing brand identity, driving awareness, trial and repeat purchase in ways that achieve corporate objective and financial goals. This position works closely with the senior management, operations and sales teams to develop and launch new products; the creative agency and internal marketing staff to develop B2B and B2C marketing efforts that promote the brand, sell-in products, maintain consumer facing communications across all ecommerce and social media channels.

Knoxville, Tennessee, Us

Here are a few reasons why taking a career assessment is so needed: Why are 70% of people unhappy in their chosen profession? Why do 50% of college students change their major multiple times? Can your work really bring you long-term satisfaction and joy? Do you feel out of place at your job? Does work feel more like a necessary evil that stresses you out? Are you struggling to know what you should study in college? Let our Career Direct system assess four critical aspects (personality, interests, skills, and values) whether your employer looking to hire a new person to your organization or if you as an individual are not sure of the journey that your own or what else their is out there to maximize your innate skills and talents. Our educational focus is for any high school student or college student not knowing the best college career focus and major. A wrong decision either early or long term will cost thousands of dollars for something you were not designed for. Anyone in job transition are excellent candidates to take our assessment and consultation. It has the potential to change your life forever or give you peace of mind on the career that you have chosen. Career Direct is available in 20+ languages. Our consultations can be conducted in person or over the phone. We have consultants in PA, DE, GA, MD, OH, OR, MI and even in Africa. Career Direct is recognized by the International Coaching Federation (ICF) and it's training is fully accredited.

Harrisburg, Pennsylvania, Us

Developing marketing strategy for historic preservation organization. Planning and executing new events to monthly exhibits, tours and presentations. Structuring publicity, advertising, social media and traditional promotions to drive attendance, generate revenues and encourage donations.

New York, Ny, Us

Worked in Hershey corporate headquarters and collaborated with key marketing leaders (brand managers, public relations staff, consumer promotions, shopper marketing, and retail customer management) to define national marketing needs, set strategy, develop programs, and execute integrated marketing campaigns that produced measurable sales increases across the brand portfolio. Managed client relationships.• Managed 8-person creative team in the development of promotion concepts and creative output.• Developed and oversaw promotion plans, resource allocations, and integrated marketing campaigns with budgets of ~$7M annually to meet goals for six channel business teams. • Managed two (2) account executives; matrix-managed teams of ~five (5) TPN assistants• Named to monthly inter-agency task force (nine agencies) comprised of Advertising, Media, PR, Digital, National Promotion, and Shopper Marketing partners to assure efficient execution and coordination. • Guided strategic plans for 30 new product launches across multiple channels (grocery, drug, convenience, mass market) including brand identity kits, packaging, display, digital, social, and outdoor creative. • Led strategic development/execution of cause-related and entertainment based integrated marketing campaigns for multi-year, national Hershey Company consumer promotions that increased sales 5-6%: - NCAA Championships (March Madness), NFL Hall of Fame, USOC Winter Olympics - Five motion picture entertainment properties - Wounded Warrior Project and Feeding America• Proposed and tested social media/digital marketing programs, leading to $2M mobile marketing spend that generated 9 – 15% sales increases across ~15 new retail accounts (e.g., 7/11, Wawa).• Built successful new business case for convenience channel shopper and retailer profiles. Used insights to craft retailer-specific promotions that generated new opportunities and produced +10% in revenues.

Partnered with Client Services Director to manage all day-to-day functions associated with new, re-launch, amended, and line-extension package design projects. Managed agency interactions with client, outside marketing agencies, and vendors such as suppliers and printers. As supervisor, led creative team comprised of 12 associates. - Managed portfolio of nine (9) Kraft Foods brands (dessert, coffee, cereal) that produced three (3) original packages each year.- Facilitated dozens of brand revisions with one (1) innovation per month, 60 or more a year.- Prepared weekly status reports and routine client communications. Facilitated meetings with multi-disciplinary internal creative team (e.g., designers, copywriters, digital marketers, videographers).

Bachelor'S Degree, Business, Management, Marketing, And Related Support Services

Non-Degree Certifications In Marketing And Integrated Marketing Communications, Business, Management, Marketing, And Related Support Services