Entrepreneurial, results-oriented consumer brand marketer drives brand sales and achieves business goals in fast-paced, competitive settings. Expertise cultivated by growing sales for the world-class brands including Hershey, Kraft, Post Cereals, and Pepperidge Farm product portfolios and their customers. Negotiated and activated partnerships with key entertainment and sports properties including Warner Bros., Universal, Pro-Football Hall of Fame, NCAA, USOC, and professional athlete influencers.I create, develop and execute integrated multi-media omnichannel marketing campaigns that drive corporate revenues. Depth in marketing management, strategic planning, new business development, and creative project management. Known for solid communication skills, strong work ethic, a focus on results, project management excellence, collaborative work style, effective relationship management, and an improvisational sense of humor. Open to leveraging extensive marketing services agency experience in a corporate consumer product marketing role.My natural motivations are to imagine, ideate, and innovate; to set goals, plan and act; to persuade and influence. I’m outgoing, enthusiastic, energetic and a good communicator, preferring collaboration to complete autonomy and I enjoy working with a diverse group of people. My work style is flexible, organized, sequential, and detailed. KEY ACCOMPLISHMENTS▪ Providing hands-on marketing and cross-functional team leadership for an early stage, all natural cheese and snack products manufacturer. Developed multiyear marketing plan and crafted retail customer sell-in presentations that have driven sales in new channels. Preparing B2C integrated marketing campaigns and retailer-specific activations to build awareness and consideration, drive trial and create well-rounded consumer experiences. On target to achieve brand plus retailer sales goals and ACV targets over the 2020-2021 term▪ Developed omnichannel snack brand go-to-market plans and insights-driven shopper marketing programs that grew retailer sales and confection and snack product sales on average by 8% annually over the 2008-2018 term.▪ Drove 12% increase in brand sales through multi-year Hershey/Coca-Cola partnership 2009-2013▪ Negotiated, developed, and implemented co-marketing campaigns aligned with sporting events, movie properties, and nonprofit organizations that increased product sales by 6% on average each year during the 2009-2018 period.Please contact me at 914.830.5059 or wbsmith816@gmail.com regarding marketing management opportunities.