About IMC:The Industrial Modernisation Centre (IMC) was established by a Presidential Decree in Dec 2000 to support the industrial enterprises, create an enabling sustainable business environment for the industrial sector, in coordination with the Ministry of Industry & Trade.My Role:- Marketing plan & strategy for the online and offline store.- Choosing the suitable marketing activities based on the ROI for each one.- Develop designs for marketing materials, ads, social media posts, e-newsletter etc- Developing corporate Identity and applying it for all the branding items used.- Social media communication strategy for all the platforms.- Social media advertisement campaigns & scheduling organic posts.- Communication with stack holder via regular newsletters and email campaigns.- Building a full integrated e-commerce website.- Event management.

About MSME Developing Agency:The MSME developing agency is the responsible for the MSME and entrepreneurship support in Egypt, they offer funding and technical support, the MSME portal was one of the electronic tools to offer their services through it.My Role ( Managing MSME Portal team):- Communication with entities to join the portal.- Managing the update of the sections (news, events, success stories, business studies). - Creating modern user interface designs for the new version of the portal. - Arranging the work-flow between the team to update the portal section. - Periodically reports and presentations about the portal achievements.- Creating online application and protocol for partners to join the portal.- Creating external communication tools for the portal.

About ITC:The Industrial Training Council (ITC) is a publicly-funded organization affiliated to the Egyptian Ministry of Trade and Industry (MTI). Supervising and coordinating all vocational and technical training programs under MTI.My Role ( Managing the Communication Department ):- Managing the workflow for the communication team. - Developing the Internal and External Communication (Electronic & printed Newsletter)- Infographic Reports & Animated Presentations. - PDF Internal automated application forms for all documentations between departments. - Special Brochures and presentations for fund raising department. - Creating and developing the ITC website.- Event Management and Creative Theme Concepts.- Creating Corporate Identity guidelines to be applied for all the branding of the ITC.

About Weber Shandwick - Cairo:A Leading global public relations agency with offices in 76 countries around the world. The firm’s success is built on its deep commitment to client service.My Role :- Creative Designs for Integrated campaigns - Corporate Identity - Event Concepts ( Folders, brochures, catalogues, invitations, e-invitation, cds, banners, roll-ups, backs drops, pop ups), Printed Newsletters, Html / Flash E-newsletters, Stationaries, Printing Ads, Outdoor billboards, Dynamic Presentations. - Responsible for the whole production process ( Digital/Offset Printing, Giveaways , Event Management ).

- Art Work and Design for ( Magazines Layout - Magazines Covers - Brochures - Boxes - Logo - Stationeries - Books ) - Image Retouching - Color separation process and Image setting. - Finalize the whole work then make the electronic montage.- Apply Quality Control Measurement, and make the full revision.

My Role ( Sharm Guide Project Management ) :- To manage the whole project and: - categorize customer segment.-Initial Meetings with the identified customers for AD sales.- Planning for implementation.- Follow up the designing & production process till the final product is out.- Follow up the distribution process all over Egypt.- Evaluation for each issue and planning for the future issue.My Role ( Press Graphic Designer ) :Art Work and Design for ( Magazines Layout - Magazines Covers - Brochures- Boxes - Logo - Stationeries - Books ) - Image Retouching - Color separationprocess and Image setting.My Role ( Press Production Management ) :- Reviewing customers orders, understand the clients' orders and calculate thequotations.- Following up designs with clients, Finalize the whole work then make theelectronic montage.- Apply the Quality Control Measurement, and make the full revision beforesending to press.- Follow up the job between 3 stages ( prepress-press-postpress), to confirmquality between each stage.- Quality assurance to identify errors, and ensure that the performance is up tothe international standards.