RESPONSIBILITIES:SEO- Perform site analysis, keyword research and mapping, and assess link building opportunities- Develop on-site body content, meta descriptions, page titles and other meta data in support of SEO strategies.- Perform competitor SEO research- Prepare analytics and ranking reports - Monitor product pages’ performance and create reports in Excel with tables, graphs and pivots- Conceptualise, propose and implement SEO strategies to increase organic traffic- Stay up to date of the latest SEO trends, practises and guidelines.Social Media/ORM- Monitor social media stats (Facebook, Instagram, Twitter, Pinterest).- Keep social media calendar full of posts.- Run marketing promotions and campaigns requiring coordinated actions across social profiles.- Create knowledgeable responses to questions, comments or complaints. - Monitor and handle customer service cases on Yelp, BazaarVoice and other ORM and social media platforms.- Proposed concepts, art direction and conducted product photoshoots for social media. ACCOMPLISHMENTS:- Learned how to use a lot of very useful tools, including Open Site Explorer, Buzzstream, Keyword Discovery, Bright Edge, Hootsuite, Adwords Keyword Planner, Google Analytics, Google Adwords etc.- Used social media, specifically Facebook, Twitter, Pinterest, Instagram and Google+ for link building and general marketing. Learned the importance of social media and personalization in link building outreach.- Learned intermediate Excel techniques in creating reports and extracting data.Was able to increase Social Media followers of different brands specifically on Pinterest and Instagram by creating visual content.

Responsibilities:- Perform site analysis, keyword research and mapping, and assess link building opportunities- Article writing for blog content and article submission sites as part of link building efforts.- Pull out data from Google Analytics and create reports.