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@playbigger.com
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Jason Wellcome is listed as Partner | Category Designer at Play Bigger, based in Austin, Texas, United States. AeroLeads shows a work email signal at playbigger.com, phone signal with area code 212, and a matched LinkedIn profile for Jason Wellcome.
Jason Wellcome previously worked as Partner at Play Bigger and Business Consulting at Jw Consulting. Jason Wellcome holds Ba, Politics, Economics And Philosophy from Western Washington University.
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Entrepreneurial marketing and category design leader with 20+ years of experience defining and developing new markets for leading communications firms, technology companies, consumer brands and fast growing start-ups.Accomplishments:• Defined and developed a new integrated marketing category for one of world’s largest PR agencies, expanding agency products and services that were instrumental in driving double-digit revenue growth for nearly a decade.• Built-out and led a team of 100+ digital specialists at a global PR agency’s NYC headquarters that delivered pioneering client work, proprietary technology products and a network of emerging technology partners.• Developed and deployed new content operations for global consumer and technology brands, bridging legacy marketing functions into the digital era.• Co-created the digital entertainment practice for a global communications agency working with industry leaders in technology and entertainment to bring to market foundational technologies in the digital distribution of music and video.• Proven track record of success working across multiple industry sectors including work with global marketers such as Microsoft, Samsung, VMWare, Unilever, Novartis and GSK.• Established the marketing function for a fast-growing start-up while helping to successfully navigate a broader company transition.
Listed skills include Integrated Marketing, Social Media Marketing, Digital Strategy, Public Relations, and 28 others.
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A career timeline built from the work history available for this profile.
San Jose, Ca, Us
Play Bigger partners with founders, executives, VCs and investment bankers to create and monetize new categories. Along the way we fuel growth by expanding TAM, increasing ACV and differentiating from the competition.
Partner with founders, startups and technology leaders to define, develop and dominate new markets.
Dallas, Texas, Us
Turvo revolutionizes the way things move by creating a real-time collaborative logistics platform that standardizes how people share, communicate and collaborate across the entire global supply chain.Responsible for:- Defining and developing the marketing discipline, including talent acquisition and developing agency relationships.- Communications strategy and execution, including defining market positioning and the company's go-to-market strategy.- Brand development, including an expanded visual identity system for emerging storytelling needs.- Channel set-up and content execution across digital and social media.- Supporting sales and sales enablement initiatives.
New York, Ny, Us
Part of global leadership team charged with setting and activating agency transformation agenda aligned to fast changing market conditions and new opportunities key to delivering business driving impact for an expansive client portfolio.Led development and scaling of new capabilities e.g. with the emergence of new content-to-commerce dynamics, led development of an integrated marketing offering, C3 (Content, Community, Commerce). The effort included:- Conceptual and strategic framing of narrative along with execution of internal education and external client development initiatives.- Team building and capabilities orchestration, leveraging existing resources as well as adding new hires and strategic partnerships to address specialty gaps. - Validating the offering via successful deployment into new business efforts and existing client work.Additional responsibilities:- Oversaw team driving a continuous audit and reprioritization process for new capabilities.- Established and formalized program for new ventures partnerships that included vetting and deploying offerings from innovative start-ups as well as participating in innovation sharing programs with sister agencies e.g. RGA Ventures, McCann Worldgroup, etc.- Supported M&A efforts, from target vetting to on-boarding and deployment of new resources against work.
New York, Ny, Us
Oversaw reorganization of digital resources and build-out of new capabilities across the Asia-Pacific region. This included expanding partnership opportunities, exposure to cross-regional work and talent acquisition needs tuned to a rapidly changing media environment and shifting client needs. Key clients: Netflix, Facebook, Unilever
New York, Ny, Us
Led the team that conceptualized, built and scaled a new integrated marketing category and agency solution set called Mediaco. Consisting of a portfolio of brand content solutions, the offering brought together consulting, end-to-end execution and impact validation into a holistic approach that went beyond existing social media, digital or content marketing offerings. Mediaco quickly became a growth accelerant for the agency globally, expanding to 100+ client engagements within two years and powering double digit revenue growth year-over-year. It soon expanded to include proprietary technology and products, a network of innovation partners, and hundreds of specialists needed to deliver a full service solution. Key clients: GSK, VMWare, Verizon
New York, Ny, Us
Led the New York digital team. Founded and grew team from 0 to 100+ digital, social media and content specialists that quickly became one of the agency's thriving digital hubs.Responsible for ongoing business planning and capabilities development as well as team operations, digital business development/growth and ramp-up of high priority client and digital account needs across agency practice groups i.e. consumer, corporate, healthcare, technology, and travel. Key clients: Unilever, Pepsico, Samsung
New York, Ny, Us
Developed and managed communications and marketing strategies for companies at the intersection of entertainment and technology, including major Hollywood studios, global consumer electronics brands as well as pure play technology companies. Key clients: Microsoft, Universal Studios, Toshiba
New York, Ny, Us
Communications strategy and execution for Microsoft Automotive Group.
New York, Ny, Us
Founding member of the Launch team focused on build out and execution of communications and launch initiatives for internet start-ups and new media companies.
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Jason Wellcome works for Play Bigger.
Jason Wellcome is listed as Partner | Category Designer at Play Bigger.
AeroLeads has found 1 work email signal at @playbigger.com for Jason Wellcome at Play Bigger.
AeroLeads has found 1 phone signal(s) with area code 212 for Jason Wellcome at Play Bigger.
Jason Wellcome is based in Austin, Texas, United States while working with Play Bigger.
Jason Wellcome has worked for Play Bigger, Jw Consulting, Turvo Inc., Weber Shandwick, and Edelman.
You can use AeroLeads to view verified contact signals for Jason Wellcome at Play Bigger, including work email, phone, and LinkedIn data when available.
Jason Wellcome holds Ba, Politics, Economics And Philosophy from Western Washington University.
Jason Wellcome is listed with skills including Integrated Marketing, Social Media Marketing, Digital Strategy, Public Relations, Content Strategy, New Media, Digital Marketing, and Brand Management.
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