Play Bigger partners with founders, executives, VCs and investment bankers to create and monetize new categories. Along the way we fuel growth by expanding TAM, increasing ACV and differentiating from the competition.

Partner with founders, startups and technology leaders to define, develop and dominate new markets.

Turvo revolutionizes the way things move by creating a real-time collaborative logistics platform that standardizes how people share, communicate and collaborate across the entire global supply chain.Responsible for:- Defining and developing the marketing discipline, including talent acquisition and developing agency relationships.- Communications strategy and execution, including defining market positioning and the company's go-to-market strategy.- Brand development, including an expanded visual identity system for emerging storytelling needs.- Channel set-up and content execution across digital and social media.- Supporting sales and sales enablement initiatives.

Part of global leadership team charged with setting and activating agency transformation agenda aligned to fast changing market conditions and new opportunities key to delivering business driving impact for an expansive client portfolio.Led development and scaling of new capabilities e.g. with the emergence of new content-to-commerce dynamics, led development of an integrated marketing offering, C3 (Content, Community, Commerce). The effort included:- Conceptual and strategic framing of narrative along with execution of internal education and external client development initiatives.- Team building and capabilities orchestration, leveraging existing resources as well as adding new hires and strategic partnerships to address specialty gaps. - Validating the offering via successful deployment into new business efforts and existing client work.Additional responsibilities:- Oversaw team driving a continuous audit and reprioritization process for new capabilities.- Established and formalized program for new ventures partnerships that included vetting and deploying offerings from innovative start-ups as well as participating in innovation sharing programs with sister agencies e.g. RGA Ventures, McCann Worldgroup, etc.- Supported M&A efforts, from target vetting to on-boarding and deployment of new resources against work.

Oversaw reorganization of digital resources and build-out of new capabilities across the Asia-Pacific region. This included expanding partnership opportunities, exposure to cross-regional work and talent acquisition needs tuned to a rapidly changing media environment and shifting client needs. Key clients: Netflix, Facebook, Unilever

Led the team that conceptualized, built and scaled a new integrated marketing category and agency solution set called Mediaco. Consisting of a portfolio of brand content solutions, the offering brought together consulting, end-to-end execution and impact validation into a holistic approach that went beyond existing social media, digital or content marketing offerings. Mediaco quickly became a growth accelerant for the agency globally, expanding to 100+ client engagements within two years and powering double digit revenue growth year-over-year. It soon expanded to include proprietary technology and products, a network of innovation partners, and hundreds of specialists needed to deliver a full service solution. Key clients: GSK, VMWare, Verizon

Led the New York digital team. Founded and grew team from 0 to 100+ digital, social media and content specialists that quickly became one of the agency's thriving digital hubs.Responsible for ongoing business planning and capabilities development as well as team operations, digital business development/growth and ramp-up of high priority client and digital account needs across agency practice groups i.e. consumer, corporate, healthcare, technology, and travel. Key clients: Unilever, Pepsico, Samsung

Developed and managed communications and marketing strategies for companies at the intersection of entertainment and technology, including major Hollywood studios, global consumer electronics brands as well as pure play technology companies. Key clients: Microsoft, Universal Studios, Toshiba

Communications strategy and execution for Microsoft Automotive Group.

Founding member of the Launch team focused on build out and execution of communications and launch initiatives for internet start-ups and new media companies.