Benjamin Wells Email & Phone Number

Melbourne, Australia

Melbourne, Australia

Glen Waverley

Since Jan 2016 I've competed contracts for:DT Digital - consulting onsite to the NAB, I'm creating digital content for new NAB Health website. Medibank (ahm) - UX copywriting, web taglines, and content for new productsVicroads - improving clarity and tone of high risk/high volume customer letters and noticesVECCI - writing course descriptions for training.

East Burwood

Writing, concepts and editing for all marketing collateral and fundraising communications, including web, social media, videos, customer lifecycle programs, billboard advertising and digital communications. Writing and researching content for articles and newsletters, developing and pitching concepts tailored to various markets. Providing advice about.

Glen Waverley

• KEY DUTIESCopywriting and concepts for all advertising campaigns including whitepapers, videos, eDMs, landing pages, web, customer lifecycle programs,direct mail, print advertising and brochures. Developing and.
• Met or exceeded sales, open rates and communication objectives in 90% of the sales campaigns I wrote content for.
• Wrote content and a whitepaper to market a $30K software package that exceeded sales targets by 42%.
• Helped to build many multi-faceted integrated online marketing and customer lifecycle campaigns, including the innovative ‘Business Reality Check’.
• 100% success rate in pitching approved creative concepts in the first meeting.
• Requested to be the preferred copywriter to work on the company’s largest internal account.

• KEY DUTIESDeveloping and executing a targeted communications strategy for internal and external stakeholders. Researching, writing and publicising case studies about successful Learn Local education institutions. KEY.
• Created a multi-faceted communications program for the Learn Local awareness campaign.
• Conducted a social media marketing training session for 30 regional managers that received excellent feedback for being easily understood, insightful and purposeful.
• Wrote successful and engaging media releases, case studies, editorial, advertorial, web content, flyers and newsletters.
• Gained widespread media coverage to promote success stories occurring within the Adult, Community and Further Education sector.

Melbourne, Australia

• KEY DUTIESWriting marketing collateral, providing communications advice, planning and executing communications strategy and managing external creative and print suppliers. Updating and managing website and intranet.
• Wrote and implemented website content which resulted in improved customer comprehension and reduced complaints and follow-ups by up to 20%.
• Re-wrote the 25 certificate application forms into plain English with user-friendly layout. This led to a decrease in user-error rates of up to 50%, resulting in 40,000 less customer follow-ups per year.
• Built strong working relationships in order to deliver effective targeted information about new products, services and organisational changes.
• Planned and wrote supporting marketing collateral for several successful events, including the yearly Popular Baby Names announcement.
• Successfully created and delivered over 15 communications strategies for both internal and external audiences. Internal surveys showed that these represented significant improvements in user experience compared to.

Wellsaid Copywriting I had a variety of private copywriting clients, from small and medium sized businesses to large companies. I provided marketing advice and wrote a wide range of marketing and advertising content, including websites, corporate communications, radio advertising and print ads. Companies I worked for include:SEEKAustralia PostVeoliaOrigin.

Bachelor Of Business, Management And Marketing

Bachelor of Business (Management) with a minor in Marketing

Advertising