Major hands-on involvement in all aspects of ReST’s Go-To-Market Strategy which took revenue from $0M in 2015 to more than $20M.Led the development and innovation of the ReST Bed™. New features developed and introduced were the first of it's kind, including NightVision™, A Sleep Quality Monitor which actively detects a user's respiratory rate without a wearable device. Active body position detection w/ real-time sense and response, mobile application controls for both iOS and Android including a self-calibration feature for users. IOT communication to other 3rd party devices.Served as the lead product presenter for various audiences of up to 2,000 people, both domestic and internationally. Also, was the live on-air talent for the Home Shopping Network's ReST Bed™ programming.Produced, directed and acted as the on-air talent for various marketing videos for both internal and external audiences.Hands-on collaboration with executive management, engineers, product and marketing teams, bringing the voice-of-the-customer to reality.Active involvement with vendor partners and hands on role in vertically integrating manufacturing aspects internally.Responsible for leading/managing key accounts and business developments globally.

Spearheaded the global smart bed initiative with partner, Hilding Anders (a KKR-owned company) launching MyZmartBed across Switzerland, Germany, Italy, Croatia, Russia, Malaysia, Thailand and China. A primary presenter of the program to 1000’s of international fair attendees (including 50+ live media outlets). Close collaboration with the management teams, product and marketing teams, and supply chain teams from seven different international business units.Produced and served as on-air talent for live TV segment on ShopHQ (formerly ShopNBC). Served as talent for various company videos/ads/marketing materials.Continuous collaboration with in-house software/firmware developers, engineers, system architects, manufacturing partners, QA to improve the ReST Bed™.Designed new mobile application interface written for iOS + Android. Three new product configurations supported within the same application.Expanded product line from one to three SKUs by adding "Pump-in-Bed" and "Single-Pump" product options.Introduced NightVision™, A Sleep Quality Monitor to the ReST mobile app. A ground-breaking system centered around ReST’s proprietary sensing technology to provide sleep analytics to ReST Bed™ users. US Retail:Designed, manufactured and managed the implementation of ReST’s cutting-edge Retail Headboard Display for the US/Canada market. Created materials and performed retail training to retail partners across the country. OEM Strategy:Contributed to ReST’s OEM strategy with sales, product and manufacturing efforts. $3M of revenue in the first 12 months. Managed the packing/delivery logistics with all OEM partners.Team Member:Supported all departments of the ReST team as needed.

Major hands-on involvement in all aspects of ReST’s commercial introduction. Managed all production aspects of ReST’s CES 2015 appearance which resulted in winning a CES Innovation Award® and People’s Choice® Award. Direct collaboration with in-house software/firmware developers, engineers, system architects, manufacturing partners, QA to develop the commercialized ReST Bed™ which was introduced in December 2015.Development of manufacturing and logistics infrastructure.Corporate identity and brand guidelines creation.Mobile application UI/UX design. Mobile application development for iOS + Android.Creation of various marketing materials used in print, website, etc.Managed sales efforts which resulted in acquiring 150+ retail partners selling the ReST Bed™ across the US.Creation of training manuals + materials for direct customers and retail partners. Conducted on-site training of retail partners.Established and cultivated relationships with brand ambassadors and partners, including managing the production/logistics for the IRONMAN campaign.Developed the customer support infrastructure.Managed the original design and build out of the 2200sq ft. ReST Showroom in the Las Vegas Market Center.Led the design, development and production of custom retail sales systems across the globe. Each system involved a custom application, hardware and software centered around ReST’s proprietary pressure-sensing technology.Notably:Comfort Station Adaptive (330+ retail stores across the UK)Snooze Profiler (90+ stores across Australia/New Zealand){Pilot} Serta ComfortPoint (20+ stores across USA)RISE by ReST (20+ stores across USA/Canada)