Wells Spence Email & Phone Number

Broomfield, Colorado, Us

Path2Response combines unique, comprehensive data sources, the latest open source technology, and leading-edge big data analytical techniques to deliver unparalleled marketing audiences and ROI for our client partners.Reporting to CPO/COO, drive strategy and GTM execution of solution launches and enhancements. Partner with Engineering, Data Science, and Production teams using agile project management platform. Collaborate with and guide client-facing Sales and Account Management teams on product positioning, value prop, and selling points/tools to support client performance, growth, and revenue.* Created a strategic-tactical playbook which drove a substantial increase in clients contributing website visitor intent and behavior data. Collaborated with multiple cross-functional teams on implementation and training for internal users.* Accelerated company’s record revenue growth by creating a client-focused, next-generation suite of brand and product marketing assets, including new website, internal training guides, and sales collateral

Niwot, Co, Us

Wiland is a data analytics company providing clients with custom-modeled marketing audiences, consumer insights, business intelligence. Clients include Fortune 500 multichannel retailers, leading national brands in nonprofit, publishing, consumer services.In my VP role, key areas of focus included:- Product marketing, positioning, strategic sales support - Sales & Client Services team training, best practices- Business case development and project management- Industry benchmarking analysis, observations - Solution enhancement, recalibration, and optimization- Client insights and recommended action plansSelect highlights:* Led and partnered with cross-functional teams (Sales, Client Services, Marketing, Analytics, DevOps) on strategic and operational initiatives which fueled 20%+ company revenue growth and 95% client retention rate.* Championed development and launch of powerful new profile modeling solution which provided 10-30% response lifts for clients. Created product positioning/value prop for go-to-market plan. Led internal training.* Achieved 85% efficiency gain in development of on-demand digital audiences by recommending new automation and research methodologies. Optimized process enabled creation of hundreds of audiences within compressed timeframe.* Spearheaded launch of company’s SaaS business intelligence platform, generating $3MM in attributed revenue and 7.5% client subscription rate. Led task force to respond to incoming results, improve client/internal adoption.* Leveraged analytics and proprietary data assets to create innovative new solution empowering nonprofits to enhance engagement with Major Donors. Product is projected to generate $1MM incremental revenue.

Niwot, Co, Us

Birmingham, Al, Us

EBSCO is a multi-billion dollar company comprised of dozens of businesses serving diverse market needs in tech, media, publishing, manufacturing, academia, etc. My primary focus was on EbscoMags, a subscription service for businesses with waiting rooms and reception areas. This is a narrow but under-served market, and EbscoMags has the potential to expand its reach in the space. That was my mission during my time at EBSCO.* Led development and integration of major initiatives - new digital platforms, new brand/positioning strategies, new database - which set the table for sustained future growth.* Boosted digital sales to new all-time highs (generated 18% sales growth within first 6 months in role) by auditing strategies/tactics, resetting priorities, and optimizing execution across all channels.

Fairfax, Va, Us

As a versatile resource for Time Life's growing/evolving digital business, I drove big picture strategic initiatives and in-the-trenches tactical execution. Examples include:- Digital org structure review/recommendations- Develop roles, goals, and action roadmaps aligned with budget priorities- Marketing channel management/execution: Search, social, email, affiliate, retargeting/display- Copywriting, A/B testing, analytics, reports- Integrated marketing calendar development- Resource needs, agency evaluations* Generated $20MM in revenue by maximizing acquisition and retention via full spectrum of e-marketing channels, including SEM (AdWords, Bing), display, retargeting, mobile, affiliate (Linkshare), social (Facebook, Twitter, YouTube), email.* Doubled profitability, grew revenue 24%, and boosted customer LTV by overhauling company’s customer contact and retention strategy. Replaced “batch-n-blast” emails with a matrix of behavior- and lifecycle-triggered message streams. * Acquired 10 months’ worth of new email signups in just 2 weeks with zero media spend by creating and executing a “March Madness”-themed Facebook poll. Fan engagement during voting period also generated 20% incremental sales.* Built enterprise-level integrated CRM database to store/leverage customer contact and transaction history and operationalize more than 60 new segmentation parameters and dynamic content targeting capability.

Birmingham, Alabama, Us

I developed customized e-marketing solutions for existing and prospective clients, including landing pages, search, social media, email, and digital integration with offline channels.Initiated strategy for and launched new agency website. Drove 50% traffic increase within first 3 months by integrating blog, SEO-friendly design, whitepaper downloads, and social media outreach. Managed agency website via WordPress admin platform. Created custom landing pages for inbound marketing campaigns, wrote or edited blog articles, optimized performance using Google Analytics.Leveraged internal assets and sourced client testimonials to develop white papers and case studies showcasing agency thought leadership and results.

Orange Beach, Alabama, Us

I established a new digital business unit, Compass Digital. Translated owner’s raw idea into a fully developed digital business plan, including financial pro-formas, operational/staffing structure, brand positioning within competitive leisure travel market, and roadmap for integrating digital offerings with existing offline clients/channels.Developed and executed plan for internal staffing and external resource needs. Recruited direct reports, sourced dozens of bloggers across the Southeast, vetted/hired agency to build core site platform (ExpressionEngine).Built company’s flagship website, VisitSouth.com – turned around entire project, from initial plan to launch, in 4 months. At launch, site featured 35 travel destination bloggers, a searchable/sortable directory of >400 travel businesses, and ad space for 105 premium sponsors.Background on Compass Media:For more than 20 years, Compass Media, Inc. has been a leader in engaging leisure travelers with useful content and travel tools, and connecting them with advertisers and travel service providers across the Southeastern US.

Birmingham, Alabama, Us

Southern Progress is a Time, Inc.-owned publisher of lifestyle magazines including Southern Living, Cooking Light, Sunset. I was recruited to establish e-commerce as the primary growth engine of Oxmoor House's $50MM direct-to-consumer business. I built a strategic roadmap for accelerating digital growth and integration with existing offline channels. Launched an entirely new generation of online platforms (landing pages, emails, microsites, full-scale storefront) incorporating enhanced functionality and design, which resulted in significant improvements in revenue (+133%) and conversion rate (+29%).

New York, Us

Discovery Communications, home of top-tier cable TV brands such as Discovery Channel, TLC and Animal Planet, is a multi-billion dollar global media company. I was initially brought on to fast-track development of the e-commerce marketing department. Built an extensive network of online revenue streams (email, affiliate program, search engines, partnerships with MSN, Yahoo, Amazon) and quickly accelerated marketing-driven bottom-line contribution from zero to more than 50% of total, at 97% ROI.I was promoted into a broader leadership role driving integration of marketing activities across all Commerce channels (online, catalog, brick and mortar stores). Led first-ever integration of Q4 promotions, merchandising and pricing across all commerce platforms. Multi-channel strategy included national TV campaign, market-targeted print, retail signage, catalog, website, and all e-marketing channels. Allocated $5MM marketing budget to stimulate more than $100MM in Holiday season sales.Generated all-time highs in loyalty program revenues (over $50MM) and repeat sales (48% repeat buyer rate) by enhancing multi-channel integration of data and promotions.

New York, Us

Fairfax, Va, Us

I drove marketing strategies and tactics for the “DIY” (home improvement, woodworking, gardening) franchise. Led internal teams and external resources to optimize growth and profitability via direct mail, TV, print and telemarketing. Conducted research and data analysis on key consumer segments, and applied insights to develop powerful new marketing initiatives which generated more than 1.1MM orders.

Fairfax, Va, Us

Norwalk, Ct, Us

I managed more than twenty direct response continuity programs with annual sales of over $25 million. Hands-on responsibility within each facet of the marketing and fulfillment processes, including new product development and production sourcing, customer acquisition and retention, marketing campaign execution and analysis.

Norwalk, Ct, Us