Debra Koerner Email & Phone Number

• Leading franchise sales and development initiatives, driving expansion and revenue growth for Lifeologie Counseling.• Optimizing new services and locations to enhance customer experience and increase market share.• Developing strategic growth plans to position the organization as a leader in the counseling industry.

Dallas, Tx, Us

Responsible for all Lifeologie Counseling brand growth to include franchise development, new service assessment, franchisee owner onboarding and company growth vision.

Non-traditional online network to facilitate content creation, content channel placement, distribution, and elevate the overall video creation quality and capabilities of content creators. I successfully established partnerships with Over The Top (OTT) and select streaming networks, effectively guaranteeing successful distribution activities for the content creators. I also instituted coaching relationships with the content creators in order to guide and enhance their video creation journey. ● Co-created and launched one-of-a-kind TV Host Accelerator Program, a 12-week online media production training program (2021 – Present). Pre-recorded video and live coaching sessions for content creators seeking to develop and produce professional quality video programs and serials.● Guided students and channel hosts on understanding business aspects of video creation to include; navigating modern media production, branding, marketing, SEO and keyword guidance for concept/content development, consumer experience/engagement, market analytics/research, and on-camera performance. Additionally, provided student with tools for monetizing and earning revenue from such video creation efforts.

This brand new franchise is moving fast and with less than 12 months in franchising, we have 60+ clinics sold and in the pipeline to open. There are numerous reasons to consider opening a Nora Mental Health franchise and to name a few; 1. Low barrier to entry allowing for multi-clinic operations in your market2. Semi to full absentee business ownership model3. HIGH level of corporate support in operations and marketing4. A small and educated work team for easier management5. A brand that makes a difference in a fast growing industryI can guide you in your franchise exploration. dkoerner@noramentalhealth.com (954) 408-2330

Hired to develop a Franchise Sales Organization (FSO) within the Franchise Genesis Brand. As a "start-up" navigating all early phase division responsibilities to include defining the monthly membership program for emerging brands (Franchise Genesis Accelerator) which provides marketing and sales support services. Under my leadership grew the portfolio to 10 brands. Oversee all marketing and sales functions, digital agency management, site development, financial budgeting and business planning, created a franchise sales process, manage marketing and sales team, financial projections and continual analysis of division's KPIs and refinement. Within four months optimized the Franchise Genesis Accelerator Program, raised monthly membership fees, commissions and doubled portfolio of clients.

Delray Beach, Fl, Us

Co-created nationally certified wellness education company, imassage, Inc. Company specializes in continuing education and certifications for wellness practitioners. Instruct business classes, conduct workshops, and oversee all business aspects including national certification (all 50 states), registration, speaking events, course/curriculum development, marketing, industry relations, public engagement, and events.

I actively collaborate and consult the CEO/executive team on high-profile brands across all marketing, PR, consumer segmentation research, customer experience, video production, education, sponsorships, events, sales operations, and expansion efforts. I spearhead and oversee all executive-level creative projects pertaining to creative development, execution, and launch—specializing in wellness brands. Portfolio Examples;● Elements Massage (250+ franchised studios): Worked with CEO and guided development of the "Elements Way" Customer Service Path, which was trademarked. Also assisted in the deployment of customer satisfaction assessment. Early contributor to the internal Elements University educational platform to elevate skills of 2500+ massage therapists assisting with recruitment and retention efforts.● The Biostation Anti-Aging Clinic: Collaborated with CEO across variety of projects including full organizational readiness assessment for franchising. Defined and developed HR department/operations, customer experience path, direct reporting structure, SOP Manual and a new service analysis process. Additionally, appointed role as CMO and oversaw all marketing. Managed PR and digital agency partners.● Frontier Nursing University: Managed all aspects of school’s 125th anniversary celebration, including event website creation, collateral development, marketing, fundraising, video production, and physical event logistics. Secured five ADDY Awards for marketing excellence as a direct result. Managed event team including website developer, PR, graphic designer, film crew, and event coordinator.

Served as Executive Producer and Host for Three TV Shows all of which received distribution and accolades. Currently in pre-production for a fourth, Under My Implants which will premier in Jan. 2023. All have successfully broadcast on linear TV to include PBS and NBC as well as OTT placement on Glewed TV and Women on TV Network streaming in over 7 M homes via ROKU, Apple TV, Fire TV, Samsung and more.The Prime Time was an official selection by the Int’l Film festival of Manhattan and the Miami WebFest.Senior Moments received an EMMY nomination for the segment on Rancho LaPuertaJourney Into Wellbeing received (5) ADDY awards for the work with Frontier Nursing University

Lexington, Kentucky, Us

I co-created and championed all the CE marketing projects and teams that became foundational to the success of this Fortune 250 company with 800+ stores. I directed the CE department training operations and consumer segmentation analyses. Systemized the customer experience creation/deployment process and launched the first system-wide customer satisfaction measurement platform with Service Management Group, under the tutelage of Joe Wheeler, founder of the Service Profit Chain. Finally, effectively navigated all levels of the organization to ensure buy-in, engagement and commitment towards become a company focused on customer satisfaction as a main KPI.● Hand selected by President to create and co-lead system-wide customer experience initiative including segmentation research analysis, testing, development, and launch. Drove massive surge in profit through customer satisfaction scores as a direct result of transition from strictly financially focused system to customer-valued.● During tenure, saw increased overall satisfaction scores move from 67% to 82%, reflected in a 33%+ increase in same-store-sales within the first 9 months (800 stores). ● Team leader with extensive training in Myers-Briggs personality inventory as a management tool.