Vicky Williams Email & Phone Number

United Kingdom

Responsible for:* Leading a small charity with 3 staff and over 70 volunteers, developing & implementing the charity strategy, vision and values* Ensuring a high level of organisational governance; effective financial planning, tight controls and risk management*Developing Fundraising and Income Generation Strategy* Marketing & PR activities* Developing and implementing Volunteer Management Plan and recruiting volunteers* Helping to change lives through sail training… Show more Responsible for:* Leading a small charity with 3 staff and over 70 volunteers, developing & implementing the charity strategy, vision and values* Ensuring a high level of organisational governance; effective financial planning, tight controls and risk management*Developing Fundraising and Income Generation Strategy* Marketing & PR activities* Developing and implementing Volunteer Management Plan and recruiting volunteers* Helping to change lives through sail training through broadening horizons, giving opportunities, taking learning outdoors and by having an adventure Show less

Doing all those little things to help Challenge Wales grow* Victualing the boat* Meeting and greeting guests and volunteers* Running volunteer inductions* Cleaning the boat and stock checking* Organising and managing volunteers with tasks* Running stalls at outdoor events* Running open boat tours and managing volunteers to help undertake them* Set up website and email marketing* Helping in office moves* Being sailing crew on day and residential voyages… Show more Doing all those little things to help Challenge Wales grow* Victualing the boat* Meeting and greeting guests and volunteers* Running volunteer inductions* Cleaning the boat and stock checking* Organising and managing volunteers with tasks* Running stalls at outdoor events* Running open boat tours and managing volunteers to help undertake them* Set up website and email marketing* Helping in office moves* Being sailing crew on day and residential voyages with young people and adults Show less

Cardiff, United Kingdom

(A volunteer role)Combining innovative outdoor learning for 12 – 25 year olds and an adult-only adventure sailing programme, the predominantly volunteer-run sail training Charity has been integrating ocean literacy, accredited learning and life-skills development to change the lives of young people with amazing results for over 13 years.The Charity uses a 72ft round-the-world yacht 'Challenge Wales' and 60ft 'Adventure Wales' to achieve the organisation's charitable aims. The Challenge… Show more (A volunteer role)Combining innovative outdoor learning for 12 – 25 year olds and an adult-only adventure sailing programme, the predominantly volunteer-run sail training Charity has been integrating ocean literacy, accredited learning and life-skills development to change the lives of young people with amazing results for over 13 years.The Charity uses a 72ft round-the-world yacht 'Challenge Wales' and 60ft 'Adventure Wales' to achieve the organisation's charitable aims. The Challenge Wales yacht is Wales' Tall Ship and largest sail training vessel.Key skills & responsibilities: Chair of the Board of Trustees (2010 - May 2016)Strategic positioning of the charityGovernance - ensuring the Charity pursued its objects for public benefitSafeguarding LeadPolicy and Risk Assessment developmentProviding expertise of the not-for-profit sector and marketing.Was operationally involved as a Trustee until the Charity recruited a small staff teamChallenge Wales won the ITV People's Millions Award 2013 Show less

Cardiff, United Kingdom

Responsible for; Developing and implementing marketing strategies for key markets - Schools, Students, Families, Fans - to grow ticket salesBuilding and managing relationships with local tourism partners for joint ticket sales and cross-promotional activitiesEstablish networks and contacts with major tourism bodies, local press and radioOversee marketing activity with ticket suppliersEvent Management - delivering events from meetings to receptions and gala dinnersManage… Show more Responsible for; Developing and implementing marketing strategies for key markets - Schools, Students, Families, Fans - to grow ticket salesBuilding and managing relationships with local tourism partners for joint ticket sales and cross-promotional activitiesEstablish networks and contacts with major tourism bodies, local press and radioOversee marketing activity with ticket suppliersEvent Management - delivering events from meetings to receptions and gala dinnersManage external advertising agency and design agency Increase engagement and communities through digital marketing and social mediaAnalyse and report on seasonal marketing campaignsExpanding visibility of attraction through local networking groupsProvide Duty Management cover of the Doctor Who Experience as necessary including weekends, bank holidays and evenings Show less

Cardiff, United Kingdom

Cynnal Cymru - Sustain Wales is the leading sustainable development organisation in Wales, a membership organisation with a growing network of private, public, voluntary and not-for-profit organisations. Educating, training and providing thought leadership in Sustainable Development.Set up Membership Project Team to develop new membership offeringCreated new marketing collateralManaged a small team of 2Marketing of; The Sustainable Development Charter and The… Show more Cynnal Cymru - Sustain Wales is the leading sustainable development organisation in Wales, a membership organisation with a growing network of private, public, voluntary and not-for-profit organisations. Educating, training and providing thought leadership in Sustainable Development.Set up Membership Project Team to develop new membership offeringCreated new marketing collateralManaged a small team of 2Marketing of; The Sustainable Development Charter and The National Conversation on The Wales We Want - High profile Welsh Government initiatives managed by Cynnal Cymru. Show less

London, United Kingdom

Advantage Travel Centres is the largest UK independent travel agency group with around 750 retail and TMC outlets.I started at Advantage Travel Centres in a Product Manager role responsible for developing a pre-paid currency card with a major FX player and travel insurance. Responsibilities grew to include:* Marketing of Advantage Financial Services (AFS) insurance and bonding products to member TMC's, travel agents and suppliers outside of Advantage's membership. Driving sales… Show more Advantage Travel Centres is the largest UK independent travel agency group with around 750 retail and TMC outlets.I started at Advantage Travel Centres in a Product Manager role responsible for developing a pre-paid currency card with a major FX player and travel insurance. Responsibilities grew to include:* Marketing of Advantage Financial Services (AFS) insurance and bonding products to member TMC's, travel agents and suppliers outside of Advantage's membership. Driving sales at key renewal times, promoting incentive messages and raising awareness of AFS benefits* Airline Partnership Marketing - Managing relationships with airline partners (including Air France KLM, Lufthansa, Air Europa, Etihad, Qatar Airways, Virgin Atlantic), co-ordinating marketing activity, incentives and tactical & strategic communications (B2B and B2C activity).* Event Management - Corporate Dinners, Golf & Spa days, Conferences* Experience of online marketing and delivering online training workshops (SEO, Social Media, White label websites, Content Management Systems, key word analysis and interpreting web analytical data)* Responsible for marketing ancillary services suppliers and pre-paid currency card. To increase member buy in and grow sales in line with market trends and Advantage's competitors Show less

Manchester, England, United Kingdom

London/Malta

*Responsible for planning, developing and executing an integrated programme of strategic and tactical marketing campaigns across the full marketing mix. Experience in designing and developing above and below the line campaigns using TV, outdoor, radio, online, press & consumer magazines, direct mail and managing a multi-million pound budget.* Executed joint marketing initiatives with over 40 tour operators (from large brands e.g. Thomas Cook, Thomson to smaller niche operatorscreating… Show more *Responsible for planning, developing and executing an integrated programme of strategic and tactical marketing campaigns across the full marketing mix. Experience in designing and developing above and below the line campaigns using TV, outdoor, radio, online, press & consumer magazines, direct mail and managing a multi-million pound budget.* Executed joint marketing initiatives with over 40 tour operators (from large brands e.g. Thomas Cook, Thomson to smaller niche operatorscreating new business opportunities to drive sales and to maintain & increase seat capacity and profit margins.* Responsible for co-ordinating roadshow events, exhibitions & dinners. * Undertook market segmentation, competitor and campaign analysis to improve market share.* Managed consumer market research focus groups* Responsible for initiating and implementing sales training of travel agents and tour operators and launched the first free, online and incentivised training programme for travel agents from a UK based tourist office.* Managed and briefed PR agency, market research, advertising & media buying agencies* Line Manager of Marketing Assistant and PR Executive Show less

Kingston Upon Thames, United Kingdom

Working in Surrey Tourism, responsible for promoting the destination of Surrey to groups, leisure and corporate market in the UK and overseas. Managed Surrey Conference DeskProduced marketing collateral (Surrey Conference Directory, Groups Brochure, Accommodation and Attractions brochure)Developed Surrey Tourism website. Acting Marketing Manager for 5 weeks prior to leaving for new position and line Managed Marketing Assistant

Aldershot, Hampshire

Managed the day to day running of the office and supported various managers.

Ripon, North Yorkshire

A summer role in between my undergraduate and post-graduate studies. Prepared and distributed press releases, assisted with direct mail campaigns and promotions to promote the theme park, retail outlet and events.

Ma, Leisure Management

Activities and Societies: Badminton Squad Studied: Marketing & Market Research, Tourism Marketing Management, Tourism Development, Law.

Ba (Combined) Hons, Music, American Studies And Sport, Recreation And Physical Education, 2:1

Activities and Societies: Badminton Squad, Choir, Orchestra (violin), Taught music theory and piano during final year at university Music.