Vicky Williams

Vicky Williams Email and Phone Number

Co-Founder | Business Development Manager @ Challenge Wales
United Kingdom
Vicky Williams's Location
United Kingdom, United Kingdom
Vicky Williams's Contact Details

Vicky Williams work email

Vicky Williams personal email

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About Vicky Williams

Vicky brings extensive experience in Marketing, Strategic Planning, Volunteer Management, Public Speaking, Bid Writing, Impact Reporting, Relationship/Stakeholder Management and a passion for sustainability and ocean literacy.Member of Chartered Institute of MarketingChartered Marketer (since 2001)Member of Chartered Management Institute (since 2024)Member of Institute of Digital & Direct Marketing - Achieved IDM CPD Award 2014 - 2023Member of the Institute of FundraisingOlympic and Paralympic Gamesmaker (London 2012)* Successfully managed mixed media campaigns across TV, radio, outdoor, press and online platforms* Experience of handling six-figure budgets ensuring optimal resource allocation and also effective use of very small budgets* Ability to conduct competitor analysis, market research, focus groups, stakeholder consultations to inform data-driven decisions* Cultivated strong relationships with business partners including tour operators, airlines, travel agents and third sector bodies* Experience of collaborating on joint marketing campaigns to maximise brand exposure and customer engagement* Experience of marketing in the Financial Services Sector promoting Advantage Financial Services; driving growth and brand visibility* Leveraged social media and e-marketing in integrated marketing strategies* Experience of Strategic Planning and Partner Relationship Management in charity sector* Developed volunteer management programmes, experience of impact reporting and experienced in writing successful funding bids that has brought in over £600,000 of income* Advocate for sustainability, ocean literacy and marine environmental activities developing educational initiatives that involves the community and stakeholders* Volunteer on Blue Flag working group to develop Blue Flag criteria for international sail training industry* People management experience* Open-minded approach to evolving, developing and collaboration.

Vicky Williams's Current Company Details
Challenge Wales

Challenge Wales

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Co-Founder | Business Development Manager
United Kingdom
Website:
challengewales.org
Employees:
7
Vicky Williams Work Experience Details
  • Challenge Wales
    Co-Founder | Business Development Manager
    Challenge Wales
    United Kingdom
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  • Challenge Wales
    Business Development Manager
    Challenge Wales Apr 2016 - Present
    Responsible for:* Leading a small charity with 3 staff and over 70 volunteers, developing & implementing the charity strategy, vision and values* Ensuring a high level of organisational governance; effective financial planning, tight controls and risk management*Developing Fundraising and Income Generation Strategy* Marketing & PR activities* Developing and implementing Volunteer Management Plan and recruiting volunteers* Helping to change lives through sail training… Show more Responsible for:* Leading a small charity with 3 staff and over 70 volunteers, developing & implementing the charity strategy, vision and values* Ensuring a high level of organisational governance; effective financial planning, tight controls and risk management*Developing Fundraising and Income Generation Strategy* Marketing & PR activities* Developing and implementing Volunteer Management Plan and recruiting volunteers* Helping to change lives through sail training through broadening horizons, giving opportunities, taking learning outdoors and by having an adventure Show less
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  • Challenge Wales
    Volunteer
    Challenge Wales Nov 2008 - Present
    Doing all those little things to help Challenge Wales grow* Victualing the boat* Meeting and greeting guests and volunteers* Running volunteer inductions* Cleaning the boat and stock checking* Organising and managing volunteers with tasks* Running stalls at outdoor events* Running open boat tours and managing volunteers to help undertake them* Set up website and email marketing* Helping in office moves* Being sailing crew on day and residential voyages… Show more Doing all those little things to help Challenge Wales grow* Victualing the boat* Meeting and greeting guests and volunteers* Running volunteer inductions* Cleaning the boat and stock checking* Organising and managing volunteers with tasks* Running stalls at outdoor events* Running open boat tours and managing volunteers to help undertake them* Set up website and email marketing* Helping in office moves* Being sailing crew on day and residential voyages with young people and adults Show less
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  • Challenge Wales
    Trustee / Director
    Challenge Wales Feb 2009 - Sep 2023
    Cardiff, United Kingdom
    (A volunteer role)Combining innovative outdoor learning for 12 – 25 year olds and an adult-only adventure sailing programme, the predominantly volunteer-run sail training Charity has been integrating ocean literacy, accredited learning and life-skills development to change the lives of young people with amazing results for over 13 years.The Charity uses a 72ft round-the-world yacht 'Challenge Wales' and 60ft 'Adventure Wales' to achieve the organisation's charitable aims. The Challenge… Show more (A volunteer role)Combining innovative outdoor learning for 12 – 25 year olds and an adult-only adventure sailing programme, the predominantly volunteer-run sail training Charity has been integrating ocean literacy, accredited learning and life-skills development to change the lives of young people with amazing results for over 13 years.The Charity uses a 72ft round-the-world yacht 'Challenge Wales' and 60ft 'Adventure Wales' to achieve the organisation's charitable aims. The Challenge Wales yacht is Wales' Tall Ship and largest sail training vessel.Key skills & responsibilities: Chair of the Board of Trustees (2010 - May 2016)Strategic positioning of the charityGovernance - ensuring the Charity pursued its objects for public benefitSafeguarding LeadPolicy and Risk Assessment developmentProviding expertise of the not-for-profit sector and marketing.Was operationally involved as a Trustee until the Charity recruited a small staff teamChallenge Wales won the ITV People's Millions Award 2013 Show less
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  • Bbc Worldwide
    Marketing Manager, Doctor Who Experience
    Bbc Worldwide Sep 2014 - Mar 2016
    Cardiff, United Kingdom
    Responsible for; Developing and implementing marketing strategies for key markets - Schools, Students, Families, Fans - to grow ticket salesBuilding and managing relationships with local tourism partners for joint ticket sales and cross-promotional activitiesEstablish networks and contacts with major tourism bodies, local press and radioOversee marketing activity with ticket suppliersEvent Management - delivering events from meetings to receptions and gala dinnersManage… Show more Responsible for; Developing and implementing marketing strategies for key markets - Schools, Students, Families, Fans - to grow ticket salesBuilding and managing relationships with local tourism partners for joint ticket sales and cross-promotional activitiesEstablish networks and contacts with major tourism bodies, local press and radioOversee marketing activity with ticket suppliersEvent Management - delivering events from meetings to receptions and gala dinnersManage external advertising agency and design agency Increase engagement and communities through digital marketing and social mediaAnalyse and report on seasonal marketing campaignsExpanding visibility of attraction through local networking groupsProvide Duty Management cover of the Doctor Who Experience as necessary including weekends, bank holidays and evenings Show less
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  • Cynnal Cymru - Sustain Wales
    Marketing And Communications Manager
    Cynnal Cymru - Sustain Wales Jan 2014 - Sep 2014
    Cardiff, United Kingdom
    Cynnal Cymru - Sustain Wales is the leading sustainable development organisation in Wales, a membership organisation with a growing network of private, public, voluntary and not-for-profit organisations. Educating, training and providing thought leadership in Sustainable Development.Set up Membership Project Team to develop new membership offeringCreated new marketing collateralManaged a small team of 2Marketing of; The Sustainable Development Charter and The… Show more Cynnal Cymru - Sustain Wales is the leading sustainable development organisation in Wales, a membership organisation with a growing network of private, public, voluntary and not-for-profit organisations. Educating, training and providing thought leadership in Sustainable Development.Set up Membership Project Team to develop new membership offeringCreated new marketing collateralManaged a small team of 2Marketing of; The Sustainable Development Charter and The National Conversation on The Wales We Want - High profile Welsh Government initiatives managed by Cynnal Cymru. Show less
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  • Advantage Travel Centres
    Marketing Manager - Business Partnerships
    Advantage Travel Centres Oct 2006 - Oct 2013
    London, United Kingdom
    Advantage Travel Centres is the largest UK independent travel agency group with around 750 retail and TMC outlets.I started at Advantage Travel Centres in a Product Manager role responsible for developing a pre-paid currency card with a major FX player and travel insurance. Responsibilities grew to include:* Marketing of Advantage Financial Services (AFS) insurance and bonding products to member TMC's, travel agents and suppliers outside of Advantage's membership. Driving sales… Show more Advantage Travel Centres is the largest UK independent travel agency group with around 750 retail and TMC outlets.I started at Advantage Travel Centres in a Product Manager role responsible for developing a pre-paid currency card with a major FX player and travel insurance. Responsibilities grew to include:* Marketing of Advantage Financial Services (AFS) insurance and bonding products to member TMC's, travel agents and suppliers outside of Advantage's membership. Driving sales at key renewal times, promoting incentive messages and raising awareness of AFS benefits* Airline Partnership Marketing - Managing relationships with airline partners (including Air France KLM, Lufthansa, Air Europa, Etihad, Qatar Airways, Virgin Atlantic), co-ordinating marketing activity, incentives and tactical & strategic communications (B2B and B2C activity).* Event Management - Corporate Dinners, Golf & Spa days, Conferences* Experience of online marketing and delivering online training workshops (SEO, Social Media, White label websites, Content Management Systems, key word analysis and interpreting web analytical data)* Responsible for marketing ancillary services suppliers and pre-paid currency card. To increase member buy in and grow sales in line with market trends and Advantage's competitors Show less
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  • The Vegetarian Society
    Member Board Of Trustees
    The Vegetarian Society Feb 2004 - Oct 2006
    Manchester, England, United Kingdom
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  • Malta Tourism Authority
    Marketing Manager, Uk & Ireland
    Malta Tourism Authority Nov 2000 - Oct 2006
    London/Malta
    *Responsible for planning, developing and executing an integrated programme of strategic and tactical marketing campaigns across the full marketing mix. Experience in designing and developing above and below the line campaigns using TV, outdoor, radio, online, press & consumer magazines, direct mail and managing a multi-million pound budget.* Executed joint marketing initiatives with over 40 tour operators (from large brands e.g. Thomas Cook, Thomson to smaller niche operatorscreating… Show more *Responsible for planning, developing and executing an integrated programme of strategic and tactical marketing campaigns across the full marketing mix. Experience in designing and developing above and below the line campaigns using TV, outdoor, radio, online, press & consumer magazines, direct mail and managing a multi-million pound budget.* Executed joint marketing initiatives with over 40 tour operators (from large brands e.g. Thomas Cook, Thomson to smaller niche operatorscreating new business opportunities to drive sales and to maintain & increase seat capacity and profit margins.* Responsible for co-ordinating roadshow events, exhibitions & dinners. * Undertook market segmentation, competitor and campaign analysis to improve market share.* Managed consumer market research focus groups* Responsible for initiating and implementing sales training of travel agents and tour operators and launched the first free, online and incentivised training programme for travel agents from a UK based tourist office.* Managed and briefed PR agency, market research, advertising & media buying agencies* Line Manager of Marketing Assistant and PR Executive Show less
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  • Surrey County Council
    Marketing Executive
    Surrey County Council Jun 1998 - Oct 2000
    Kingston Upon Thames, United Kingdom
    Working in Surrey Tourism, responsible for promoting the destination of Surrey to groups, leisure and corporate market in the UK and overseas. Managed Surrey Conference DeskProduced marketing collateral (Surrey Conference Directory, Groups Brochure, Accommodation and Attractions brochure)Developed Surrey Tourism website. Acting Marketing Manager for 5 weeks prior to leaving for new position and line Managed Marketing Assistant
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  • Khaos Technologies
    Temporary Administrative Assistant
    Khaos Technologies Apr 1998 - May 1998
    Aldershot, Hampshire
    Managed the day to day running of the office and supported various managers.
  • Lightwater Valley Theme Park
    Marketing & Pr Assistant
    Lightwater Valley Theme Park Jul 1996 - Sep 1996
    Ripon, North Yorkshire
    A summer role in between my undergraduate and post-graduate studies. Prepared and distributed press releases, assisted with direct mail campaigns and promotions to promote the theme park, retail outlet and events.

Vicky Williams Skills

Event Management Online Marketing Marketing Strategy Direct Marketing Social Media Marketing Public Relations Tourism Social Media Marketing Integrated Marketing B2b Strategic Planning Advertising Business Strategy Business Travel Strategy Volunteer Management Market Planning Volunteer Engagement Volunteering Management Customer Engagement Social Media Measurement Marketing Planning And Implementation Marketing Communications Planning Account Management Marketing Communications Leadership Business Development

Vicky Williams Education Details

Frequently Asked Questions about Vicky Williams

What company does Vicky Williams work for?

Vicky Williams works for Challenge Wales

What is Vicky Williams's role at the current company?

Vicky Williams's current role is Co-Founder | Business Development Manager.

What is Vicky Williams's email address?

Vicky Williams's email address is vi****@****ail.com

What is Vicky Williams's direct phone number?

Vicky Williams's direct phone number is +120732*****

What schools did Vicky Williams attend?

Vicky Williams attended Sheffield University, Liverpool Hope University.

What are some of Vicky Williams's interests?

Vicky Williams has interest in Marketing Sailing Property Development.

What skills is Vicky Williams known for?

Vicky Williams has skills like Event Management, Online Marketing, Marketing Strategy, Direct Marketing, Social Media Marketing, Public Relations, Tourism, Social Media, Marketing, Integrated Marketing, B2b, Strategic Planning.

Who are Vicky Williams's colleagues?

Vicky Williams's colleagues are Andy Hall.

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