Marketing Coordinator
CurrentHead of Marketing at Cesgranrio Foundation.• Planning and execution of marketing strategies for the different segments of the institution. • Management of online and offline advertising campaigns. • Market data and consumer behavior analysis, in order to identify strategic opportunities. • Management of market research to evaluate the effectiveness of the strategies (PDCA). • Coordination of content production for social networks, websites and other communication channels. • Working in partnership with other teams to ensure message consistency and integration of marketing and communication strategies in all initiatives of the institution.