Welyn C. Bui Email & Phone Number

Parsippany, New Jersey, US

• Focused on Corporate strategic plans and initiaitves for startups at Series A funding phase
• Medical Affairs consulting for teams: pre-approval (EUA) launch preparation & Medical Device/Diagnostics

• Built strategy for and led a Global Medical Affairs team
• Developed and implemented company app and intratnet
• Chosen by C-Suite to present at quarterly BOD meetings
• Established Scientific Market Access Team for Managed Care support
• Partnered with Verana Health on clinical and outcomes data analyses
• Corporate lead for the Technology Workstream of the Global Glaucoma Academy

• With the Field Medical Affairs team, enhanced scientific relationships with leaders in markets where Aerie Pharmaceuticals, Inc. had or was developing products in
• Nominated for an innovation award from MM&M for Virtual Reality (VR) of glaucoma patient journey used with providers at congresses to increase empathy for glaucoma patients
• Strategic involvement in the development and execution of Medical Affairs Plans to support the disease state education/pre-launch, launch, commercialization and lifecycle management of products through scientific.
• Responsible for continuous development, implementation and training of the Medical Affairs technology systems, as well as develop reports for Executive Management to support the value proposition of the MSL team.
• Provided effective communication and recommendations to the Clinical, Commercial, and Leadership teams to improve the performance of the organization

San Mateo, California, US

Multi-site owner of Gymboree Play and Music, a child development franchise for active parent-child growth. Overall responsibility for the profitability of the stores through marketing, advertising, accounting, team leadership and operations.

• Owned Division P&L: grew revenue 400%, through Business Development tripled number of clients, and attained 60% profit margin via client tailored solutions and negotiation of creative agreements
• Aligned with clients to formulate and implement customized strategies and programs for Marketing and Scientific teams
• Developed and built an online database and search tool: as a collaboration between physicians and a company’s field organization to capture and share post-marketing experience with product in real time
• Pre-launch and post-approval scientific advisory boards to engage key opinion leaders (KOLs) to share expertise and experience to influence Medical Affairs, Marketing and Clinical strategy

Bridgewater, NJ, US

• Lead for change management post merger: working cross-functionally and with Medical Affairs leadership team to develop first integrated medical affairs strategic and tactical plan with budget (overall medical affairs.
• Designed and implemented portfolio cross-training for medical affairs team, as well as a plan for continual training and leadership of field team (9 medical science liaisons) upon acquisition of ISTA Pharmaceuticals.
• Lead for integration and reprioritization of company thought leader databases; development of KOL plans from Excel to customer relationship management software (Veeva)
• Evaluated and created matrix for hybrid calibration of performance evaluations and succession planning
• Point for Medical Affairs and other departments (training, marketing, etc) for developing scientific presentations, tools and guidelines

Irvine, CA, US

• Recruited, trained and led a team of 7-13 Medical Affairs Managers with a therapeutic focus of ophthalmology and allergy
• Assessed and coached team on competencies and performance in relation to goals; completed performance evaluations based on observations and feedback, and implemented individualized development plans
• Strategized and implemented Medical Affairs initiatives in support of the organization’s business goals, tailored to product lifecycle (pre-launch and launch activities for 3 product launches)
• Lead for working with and nehotiating crontracts for vendors for design and rollout of web-based thought leader database for Medical Affairs Managers
• Collaborated with cross-functional team to develop a separate site in conjunction with thought leader database system to manage speakers and events
• Championed adoption of technologies to enhance medical affairs manager function (eg, iPad for customer interactions and Brainshark for internal training)

Irvine, CA, US

• Engaged national and regional KOLs and centers of influence, to disseminate information, gather feedback for actionable items for the team/company, and collaborate on studies with investigators
• Supported national/regional business and clinical needs, including training, presentations and strategy

Paris, France, FR

• Accountable for dissemination, education and generation of health outcomes, economic and clinical information that demonstrated improved patient outcomes and measures of value relevant to health care decision makers
• Developed and completed targeted health outcome and economic studies for key market segments
• Established relationship with KOLs for collaboration, education and dissemination of health economics and outcomes information to support Sanofi-Aventis brands

Indianapolis, Indiana, US

• Responsible for public health, Medicaid, managed care and institutional accounts representing over $500M in annual revenue.
• Negotiated contracts and reimbursement strategies to secure formulary access for Eli Lilly brands across key therapeutic areas
• Led and implemented account plans and tactics to nurture a successful selling environment and minimize competitive market erosion with local action teams (government, medical and sales)
• Formed relationship with patient advocay groups to align on common interests
• Consistently ranked as one of the top account managers by customers; ranked top account manager in two largest accounts
• Served as the health economics domain expert to colleagues in mentor and training roles

Indianapolis, Indiana, US

• Served as a scientific interface between the health outcomes research and internal and external decision makers involved in pharmaceutical product positioning, product selection, and access/health care policy
• Developed customized presentations and responses to customers’ unsolicited questions in conjunction with colleagues in health outcomes, regulatory, legal, medical, and brand departments
• Built relationships with external experts in health outcomes to influence brand & health outcomes research strategies through incorporation of external feedback
• Lead for a strategic alliance of pharmaceutical companies for a Pilot State Medicaid Education Program Project
• Led implementation of achieving account management sales based training for Health Outcomes Liaison team

Post-Doctoral Fellowship, Health Economics

Doctorate Of Pharmacy

Prerequisites For Doctorate Of Pharmacy Program