Wen Lin Lee Email and Phone Number

CMoney籌碼K線部門行銷實習生- 客戶召回策略：• 負責整個客戶召回流程，包括用戶觀察、策略規劃、執行以及後續成效分析。• 透過精準的EDM活動，針對不同時期的流失客群進行有效溝通，成功提升了10%的客戶召回率。• 實施自動化EDM發送策略，持續優化客戶溝通過程。- 數據分析與優化：• 運用SQL進行後台數據搜尋與整合，以Python使用機器學習技術分析數據，找出免費和付費用戶最偏好的應用功能，為產品優化和功能改進提供了數據支持。- 銷售活動與效果分析：• 參與銷售活動的討論、規劃和實施，主要負責發想文案及EDM內容，並進行成效分析。- 公關與業務發展（PR & BD）：• 參與 BD活動，包括與遠傳互惠合作、投資酒吧的合作活動。• 參與PR活動，包括創立完整的籌碼Ｋ線的媒體名單，撰寫新聞稿，發佈並聯絡媒體。Money錢部門經驗- 內容行銷與活動規劃：• 負責新書的市場推廣，包括行銷策略規劃、與外部通路協作，以及簽書會活動的策劃。• 此部門首次嘗試財經專家線上直播，增強專家與粉絲互動，同時有效降低實體活動成本，並在直播期間達到良好的銷售業績。• 負責用戶維繫，使用EDM持續與用戶溝通，並持續優化溝通方式，使用戶開啟雜誌觀看頻率提高20%。CMoney Chip K Department Marketing Intern- Customer Recall Strategy:• Led the full customer recall process, including observation, strategy, execution, and analysis.• Enhanced recall rate by 10% through targeted EDM campaigns.- Data Analysis and Optimization:• Employed SQL and Python ML to analyze data, identifying key features for free and paid users, supporting product optimization.• Sales Activity and Effectiveness Analysis:• Contributed to sales strategy, planning, and copywriting for EDM campaigns.- Public Relations and Business Development (PR & BD):• Involved in BD initiatives, such as partnerships with Fetnet and investment bars.• Managed PR tasks, including media list creation, press release writing, and media outreach.Money Department Experience- Content Marketing and Event Planning:• Managed new book promotions, strategy planning, and event coordination.• Drove a 20% increase in magazine viewership through optimized EDM communication.

在「呼叫藥師」擔任網路平台與產品運營管理- 網路平台管理：• 負責「呼叫藥師」網路介面的管理，包括前端使用者體驗設計和後台系統功能開發。• 設計和優化藥師用戶的後台介面，使其下單流程更加流暢和高效。- 市場分析與產品運營：• 進行TA的市場分析，識別目標市場需求，並針對營養食品、紙尿褲、健康食材等產品進行營運數據分析。• 深入了解用戶需求，收集和分析意見回饋，以指導產品開發和服務改善。- 營運、行銷與銷售：• 負責整體營運策略的制定和實施，包括產品行銷和銷售計劃的規劃與執行。• 利用多渠道行銷策略，提高產品知名度和市場占有率，增加銷售業績。「呼叫藥師」為首創社區藥局共享服務平台，為解決高齡／上班族／照顧者每個月領取慢性病處方藥的困擾，只要上傳慢性病處方箋到系統平台，媒合社區藥師親自送達慢性病處方藥到民眾手中，方便民眾不用出門也能領取慢性病處方藥，杜絕不必要的外出領藥風險。負責「呼叫藥師」網路介面的管理，包括前端使用者體驗設計和後台系統功能開發。- Web Platform Management:• Managed the "Call the Pharmacist" online interface, including the design of user experience and backend system development.• Designed and optimized the pharmacist user backend for smoother and more efficient ordering processes.- Market Analysis and Product Operation:• Conducted market analysis to identify target market demands, focusing on products like nutritional foods, diapers, and healthy ingredients.• Gained deep insights into user needs through feedback collection and analysis, guiding product development and service improvements.- Operations, Marketing, and Sales:• Developed and implemented overall operational strategies, including planning and executing product marketing and sales plans.• Employed multi-channel marketing strategies to enhance product visibility, market share, and sales performance.

- 公司設立與初期運營：參與公司成立的全過程，包括申請公司帳戶、統一編號、公司大小章等。與會計公司合作，學習和掌握公司財務報銷流程。- 國際合作與溝通：出差至韓國總公司，學習當地的人事及財務部門操作流程。與韓國總公司緊密合作，確認台灣分公司的運營模式及如何有效配合總公司政策。- 專業技能與個人發展通過「做中學」的方式，能隨機應變，並迅速掌握新的工作內容和挑戰。也保持積極樂觀的態度，面對每日的工作挑戰，有高度的適應性和學習能力。- 業務處理與訂單管理：• 負責與廠商和客戶的日常溝通與協調購買數量，並於開會時幫忙翻譯韓文及英文。• 負責訂單的創建和數量控制，確保訂單準確無誤並滿足客戶需求。• 製作和管理Invoice（發票）及產品出貨，確保按時交付給客戶並追蹤出貨進度以及後續收到後客戶的反饋。- Company Establishment and Initial Operations:• Participated in the entire process of company establishment, including applying for company accounts, unified numbers, company seals, etc.• Collaborated with accounting firms to learn and master the financial reimbursement processes of the company.- International Cooperation and Communication:• Traveled to the headquarters in South Korea to learn the local HR and finance department processes.• Worked closely with the South Korean headquarters to ensure the Taiwan branch's operations were aligned and effectively coordinated with the headquarters' policies.- Professional Skills and Personal Development:• Approach to adapt and quickly grasp new tasks and challenges.• Maintained a positive and optimistic attitude, facing daily work challenges with high adaptability and learning ability.- Business Processing and Order Management:• Responsible for daily communication and coordination with vendors and customers, assisting with quantity negotiations, and translating Korean and English during meetings.• In charge of creating orders and controlling quantities to ensure accuracy and meet customer needs.• Managed invoices and product shipments, ensuring timely delivery to customers, tracking shipping progress, and gathering customer feedback post-receipt.