Hi, I am Wen-Che Hung. It's always too hard to pronounce in Chinese, so just call me Wayne.I am currently pursuing a Master of Marketing Science and Business Analytics at the University of Pittsburgh, Joseph M. Katz Graduate School of Business. Having spent the past interning in the business and marketing analytics field, I have not only developed robust problem-solving skills, but also a flair for translating data into business language.[Analytical Skills]In my latest role, I analyzed various data from different social media platforms: I cross-compared competitors' social media data and utilized PivotTable to draw up three terms of comprehensive marketing strategies for a brand-new museum. I analyzed the target audience's habits and did precision marketing to give Moonshot Museum a specific opening outline. Moreover, during my time at Katz, I used SPSS on several projects: For Samuel Adams beer market research analysis project, I analyzed data results of the beer questionnaire and outputted several recommendations to help Samuel Adams extend its market share by attracting more female customers and focusing on seasonal productions.[Data Visualization]I constantly analyze and visualize data to draw business-relevant conclusions. Last semester, I used Tableau to make data visualization of Airbnb open data. I identified the relationship between review rates, utilities, and furnished. I offered some recommendations to try to make a guidebook for Airbnb’s landlords. Moreover, I used Python to make data visualization on several projects, such as how has the vaccine brought hope to society, and did storytelling for the result.
Listed skills include 社群媒體, Purchasing, Facebook Marketing, 數位行銷, and 19 others.
