Wendee Lee Email & Phone Number

Munich, BY, DE

Munich, Bavaria, Germany

Singapore

• Developed and executed an omnichannel marketing plan for MAM, a premium European baby products brand, covering digital marketing, trade marketing, and consumer events in Singapore and Malaysia, achieving a 25% boost in.
• Established and optimised three e-commerce sites, generating new revenue streams and amplifying brand visibility through integrated marketing efforts
• Launched MAM in Singapore, adapting strategies to local markets and increasing sales fivefold within two years
• Built and maintained B2B partnerships with distributors and retailers across Southeast Asia, strengthening market share and brand visibility
• Co-founded Biconi, a sustainable skincare brand, driving product development, brand strategy, and marketing, garnering CLEO Singapore’s “Best Shampoo Bar” Beauty Award within six months

Singapore

• Spearheaded integrated marketing and CRM programs for Danone Baby Nutrition in APAC, fostering brand loyalty through customised digital marketing and omnichannel strategies
• Stabilised operations following an unexpected leadership transition, driving implementation across four departments and coordinating a core team of 12 during a 6-month transition period
• Orchestrated cross-departmental efforts to achieve business objectives, fostering seamless project execution through strategic communication and collaboration
• Aligned efforts of 20+ international stakeholders across five countries, facilitating seamless localisation of global advertising and brand development strategies
• Reported directly to the Managing Director, overseeing high-level client relationships and stakeholder communications to ensure alignment with global strategic goals

Singapore

• Managed high-impact global and regional marketing campaigns for major clients such as Unilever, Nokia, and Electrolux, ensuring strategic alignment for EMEA and APAC regions while maintaining brand consistency
• Developed toolkit templates to facilitate market localisation, coordinating diverse campaigns that balanced global brand strategy with local market needs
• Engaged with stakeholders across three continents, directing teams of 30+ in campaign execution and delivering projects on time and within scope
• Aligned creative deliverables with client expectations, collaborating with partners and internal stakeholders to achieve impactful, client-focused outcomes

London Area, United Kingdom

• Directed CRM campaigns for American Express, The Royal Bank of Scotland, and NatWest, leading a team of 3 to drive impactful, client-focused results
• Led large-scale print marketing campaigns with budgets exceeding £1 million, ensuring on time delivery, quality control, and alignment with client expectations
• Managed team finances and billings while contributing to new business development and client acquisition efforts

London Area, United Kingdom

• Developed comprehensive sponsorship toolkits for Visa’s EMEA Retail Banking Partners for the 2006 Winter Olympics, ensuring compliance with global branding standards and effective market execution
• Maintained strict adherence to Visa and Olympic Games brand guidelines, guaranteeing consistency in visuals and messaging across all marketing materials

Kalamazoo, Michigan, United States

• Coordinated all aspects of event organization for the University’s distance learning programme, managing events of varying sizes from intimate panel discussions to large-scale conferences with over 25,000 participants
• Created and maintained a comprehensive database of conference speakers, providing tailored information for each event while maximising operational efficiency

Bachelors Of Business (Bba) Hons, Fmcg Marketing, Business Administration, Economics, Cum Laude

Activities and Societies: International Marketing Student Award, Dean's List (Top 10%), Julie Kravitz Memorial Scholarship, Member of the.

Advanced Diploma, Organic Cosmetic Science

Diploma, Organic Haircare Formulation