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Yoni put organic fem-care products on the map, and on the shelves of thousands of mainstream stores for the first time. Yoni is winner of a.o. EY's Winning Women 2017, NL's SME Top Innovation Award 2016, ASN Bank World Prize 2014All-round entrepreneur. Created the vision & strategy of the brand and its sales roll-out (>5% in-channel market share within 1st year). Built business plans, set prices, secured (3 rounds of) investment, forecasting. Established and maintained partnerships with e.g. factories, logistics, lawyers, accountants, creatives, PR, etc. And set direction of communication; i.e. set clear goals & targets of adv. campaigns, set and created clear strategy & content of sales presentations, generated direction and briefs for creatives (omni-channel campaigns, packaging, innovations)I no longer play an active role in Yoni's day-to-day business, however I continue to be one of Yoni's main shareholders and proud owner

CURA of Sweden is a Swedish company founded in 2017, focussed on innovative bedroom products that contribute to better sleep and wellbeing. As head of international marketplaces I launched CURA's products on the major marketplaces, and ensured we were in the top 3 of the highly competitive category in various countries and making it the major new sales channel.

Set up and managed European sales teams for CK accessories, TH Accessories, and TH Footwear. Advanced sales by developing & executing new sell-in strategy (focused on quality & quantity) across distribution channels and focusing on improving the communication between product and marketing teams (i.e. identifying the right product for the right communications campaign). Results: ecommerce (triple digit growth), retail & wholesale (double digit growth)

Set up and managed European sales teams for CK accessories, TH Accessories, and TH Footwear. Advanced sales by developing & executing new sell-in strategy (focused on quality & quantity) across distribution channels and focusing on improving the communication between product and marketing teams (i.e. identifying the right product for the right communications campaign). Results: ecommerce (triple digit growth), retail & wholesale (double digit growth)

2yr assignment by TH Group: to bring continents closer together and lead the “adoption & adaption” of THJ to global standards after re-acquisition of Japan’s licensing rights from Itochu, and leading up to the launch of TH Flagship store in Omotesando, Tokyo. Specifically, I focused on increasing retail performance by working with various departments (product, retail, marketing) to identify areas of improvement, guide the teams through changes, and connect departments globally (across continents EU and Asia). In addition, I worked on the guerilla marketing campaign leading up to the opening of the flagship store

Set-up & expanded EU business of Hilfiger Denim Footwear (men’s and women’s) & Kids’ Footwear, booked high profitable growth (> target). Established successful strategy & line-, price-, margin- architecture (i.e. merchandizing); conducted effective negotiations w factories, responsible for forecasting, and lead seasonal buying of footwear & materials

Strengthened brand execution among licensed products in the EU market: tightened distribution, initiated cross-merchandising, established clear communication and brand education (Socks, Tailored, Footwear). Set up centralised seasonal evaluation reports & merchandise plans to enhance insight and performance among the various licensed products

As part of the post graduate program: Japan Prize-winners I learned Japanese and worked as a trainee at Hitachi HQ in Tokyo, Japan. I worked in the departments: Brand Management, Advertising, Corporate Social Responsibility. As well, I spent time at their branches: Medical Devices, Automotives

At the National Institutes of Mental Health (NIMH) I set-up and conducted neurophysiologic research employing magnetoencephalography (MEG) and fMRI to investigate brain regions involved in motor response inhibition (Rich et al., see articles)As a graduate researcher I fulfilled a post-doc position at the NIH, during which time I brought various disciplines together and programmed a new software methodology to overlay various scanning techniques for the first time.