I’m one of the co-founders of Lodestar American Whiskey, a woman-owned, woman-led spirits brand we launched in January 2024. My cousin/ co-founder and I are both longtime whiskey lovers who noticed there just weren’t enough women in the spirits industry or whiskey brands that really spoke to us. So, we decided to change that by creating a smooth, delicious, and approachable whiskey that welcomes everyone to the party!Lodestar is all flavor and no fuss – it’s a blend of Straight High-Rye Bourbon and American Single Malt, capturing that laid-back California vibe where we’re based. And it’s rooted in the belief that life’s best moments are always better when shared.Before diving into the whiskey world, I spent over 12 years in entertainment as a brand marketing professional, helping build fan communities, identities, and experiences for major artists and Fortune 500 brands like Amazon, Yeti, Crooked Media, and Live Nation. I’ve got a knack for tapping into consumer insights to create both virtual and in-person events, launch branded merch, and drive growth in followers, engagement, and revenue.In my downtime, I love to cook and catch up with friends over a good meal (and yes, a whiskey cocktail or two). If you ever want to chat about whiskey, launching a brand, or creating memorable experiences—online or in person—hit me up!