W. Ross German Email & Phone Number

Lewisburg, West Virginia, United States

Owner of a luxury boutique selling women's clothing with a surf shop vibe for fashion lovers of all ages, in the center of historic Lewisburg, West Virginia.

Greater New York City Area

Vice President and co-owner of luxury evening bag collection Bienen Davis.

Greater New York City Area

Meredith Wendell Consulting was founded by Meredith and Wendell German. They are the owners of the internationally coveted and critically acclaimed New York based luxury accessories brand Meredith Wendell. After putting their collection on hold to reevaluate the product offering Wendell and Meredith saw the need to make a transparent design and manufacturing process for new and established designers. Meredith Wendell Consulting provides design, sourcing and operational management to implement efficient industry leading methodology in the luxury accessories market.

Greater New York City Area

Art direction and design of marketing and brand materials, events and sales collateral in support of the Maxim brand.– Align brand partnerships creatively and effectively for all marketing initiatives.– Design all creative assets for sponsored events and promotions.– Create media kits and sales collateral for national sales teams.

New York City

Responsible for the branding, development, production, logistics, distribution, marketing, sales, inventory, public relations, events, advertising, websites, accounting, finance and corporate documents. SALES AND MARKETING– Produce seasonal photo shoots and manage marketing, sales and social media websites.– Design all marketing materials from e-mail blasts, advertising and sales books to production templates and packaging. Design and edit all investor brand presentations and books.– Develop and maintain relationships with wholesale accounts and international showrooms. – Oversee the Director of Public Relations to ensure all events, PR and advertising goals are met.PRODUCTION– Make seasonal line plans with the Creative Director to develop and produce three handbag and belt collections yearly.– Calculate yields and determine costs, wholesale pricing and retail pricing for all SKU’s developed each season.– Manage domestic and international (China, India, Italy, Peru, Spain) manufacturing partners to ensure all development and production goals are achieved on schedule.– Coordinate logistics of manufacturing from development to distribution both domestically and abroad.ADMINISTRATIVE– Manage all the financial aspects of the company. – Inventory management for three collections yearly. – Review and approve all contracts and business development with collaborations, contractors, vendors and manufacturing partners.

Greater New York City Area

Freelance design work.– Research for initial design concepts for packaging, brochures and advertisements. – Production layout and design for marketing collateral and advertisements.

New York City

Designer, brand strategist and client relationship liaison for AT&T.– Worked on the design for the transition of BellSouth to AT&T and the migration of Cingular to AT&T including advertising, naming, sponsorships, logos, icons, signage, wayfinding, packaging, clothing, direct mail, B2B and digital media.– Worked on the design, strategy and implementation of AT&T’s purchase and inclusion of the Yellow Pages brand.

New York City

Designer and manager for all sales, marketing and events collateral.– Aligned brand partnerships creatively and effectively for all marketing initiatives.– Designed all creative assets for sponsored events and promotions.– Created media kits and sales collateral for national sales teams.

Designer and manager for all sales, marketing and events collateral.– Aligned brand partnerships creatively and effectively for all marketing initiatives.– Designed all creative assets for sponsored events and promotions.– Created media kits and sales collateral for national sales teams.

Bachelor Of Arts (Ba), Graphic Design

Major in graphic design with a minor in art history

Education record