Wendell White Email and Phone Number

I am happy to announce that I have accepted a position with Hinkle Chair Company and am looking forward to adding to their 190 year history.

Responsible for the strategic category development, management and marketing strategies of new and existing business partners. Develop and maintain relationships with decision makers in key retailers and distributors. Negotiate contracts in order to maximize company cash flow and minimize company exposure with a focus on business development for domestic and international markets

BROWNTROUT PUBLISHERSNATIONAL ACCOUNT MANAGER2003 – February 4, 2015Responsible for the strategic category development, management and marking strategies of new and existing business partners. Develop and maintain relationships with decision makers in key retailers and distributors. Negotiate contracts in order to maximize company cash flow and minimize company exposure. Conduct continuous research at retail level to analyze competitor’s market share, and what new products should be presented to customers. Accomplishments:• Enhanced CRM’s and reports to better monitor sales and growth• Enhanced P&L’s and invoice forecasting to more accurately predict company’s cash flow and profitability• Instituted Daily sales reports to monitor in nearly real time companies status as it relates to projected budget• Mentor entry level Account Executives and Sales Support team members to increase their productivity • Created workflow charts to enable faster and better transfer of information between production, marketing, order processing, logistics and accounting• Spearheaded e-commerce initiatives to include drop shipping direct to customers from third party websites (including Staples.com and PetCo.com)• Increased efficiencies in shipping and logistics to decrease costs and increase profitability• Instituted prospects reports to monitor progress of new business developmentKey accounts include: Kroger, Staples, Tractor Supply Co., Bed Bath and Beyond, Cracker Barrel, Office Max, Office Depot, Bass Pro Shops, Guitar Center, Fred Meyer, Petco, CostCo, BJ’s Wholesale, Pet Supplies Plus, K-Mart, Meijer, Shopko, Doctors Foster and Smith, Pet Supermarket, Overstock.com, Buy.comKey Book Distributors: Baker & Taylor, Levy, Book-a-zine and Ingram. Personal Sales growth through new and existing accounts:2014 – $11,354,147.04 2013-$11,111,237.00 2012 $10,604,585.64 2011 – $8,511,338.21 2010 $5,142,594.99 2009 - $3,881,636.18 2008 - $3,651,685.40

Served as an instrumental leader in the establishment and development of the newest area location of the Hard Rock Café. Responsible for the planning, coordinating, and implementation of all entertainment activities designed to attract customers and increase sales. Developed and sustained relationships with key contacts of influential area music, program directors, and business owners for the purpose of music advertising and promotion. Directed the daily operations of all music related events, including contract negotiations, scheduling, and onsite coordination. Managed key financial aspects of all entertainment related planning including budgeting, forecasting, and reporting.

DIRECTOR OF COPYRIGHTProvided strategic leadership and direction of the Copyright, Royalties, and Licensing departments. Responsible for the training, mentoring, and evaluating of assigned direct reports ensuring a solid understanding of the department's mission and company objectives. Evaluated and documented team performance annually. Reviewed all contracts prior to execution to determine mutual interest and profitability. Worked to resolve escalated customer service issues in a timely and efficient manner. Prepared and evaluated annual departmental budgets and served as an active and contributing member of the company's Management Team.

Responsible for the accurate overall calculating and processing of over $100,000,000 in individual and third party royalties within the U.S. and abroad. Developed a new method of processing income resulting in a reduction in posting errors. Provided leadership and expertise to maximize productivity, while ensuring quality throughout the process. Managed and developed a staff of 8 copyright and royalty's staff ensuring that performance objectives were met and/or exceeded annually. Routinely reviewed and assessed applicable policies for continue effectiveness. Revised and implemented new processes and policies to enhance royalty input and payment processing. Reviewed contract terminating rights for contracts. Provided assistance with all reduced rates for licensing.

Responsible for the database management and information integrity of music contracts and agreements. Provided resolution to client inquiries regarding copyright related issues in a timely manner. Coordinated directly with publishers to make catalog corrections needed as result of changes to administrative control. Provided assistance to writer's estates to determine current and future ownership and control. Served as key support in the implementation of an updated electronic database designed to increase department efficiency.