Wen (Colleen) Deng Email & Phone Number

Beijing, China

Beijing City, China

• Develop annual marketing plan, campaign strategies and KPI based on communication objectives • Organize all of CKGSB’s global flagship conferences (10-15 each year) and manage key partnerships such as United Nations, The Economist, chambers of commerce, global NGOs, etc. to expand CKGSB’s brand worldwide • Manage school-level marketing campaigns and partnership • Support website development and social media

• Leading ad agency for ETS: lead the development of TOEFL & GRE China annual B2C strategic marketing plan; lead the creation and delivery of marketing campaigns through digital & social channels; ensure media strategy can meet the marketing objectives; manage the relationship and provide assistance for ETS China offline event team, B2B marketing team, and PR agency• B2B Demand-gen marketing for Cisco: redesign customer nurture stream and increase sales qualified leads by 2%; work together… Show more • Leading ad agency for ETS: lead the development of TOEFL & GRE China annual B2C strategic marketing plan; lead the creation and delivery of marketing campaigns through digital & social channels; ensure media strategy can meet the marketing objectives; manage the relationship and provide assistance for ETS China offline event team, B2B marketing team, and PR agency• B2B Demand-gen marketing for Cisco: redesign customer nurture stream and increase sales qualified leads by 2%; work together with Cisco Brand Marketing and Content Marketing team to create content strategy • CRM for DMH Hotel group: design CRM program, data strategy and creative assets; collaborate with Business Development team to drive recognition and satisfaction of the CRM program among property owners Show less

• E-commerce for Mercedes Benz: designed business model, operation stream and user experience for E-commerce • Data Management Platform (DMP) for Lenovo: developed DMP strategic plan and application in programmatic media buying for Lenovo• Digital Content Management for Amway: revamped Amway’s content strategy, capability, system and workflow, leading to 25% increase in user engagement

• Rebranding for Intel: worked in collaboration with Intel’s market research firm to launch the new brand “Experience What’s Inside”, based on market trend reports, customer insight analysis, stakeholder interviews; led the rebranding activation via digital campaigns as well as offline events. • Leading ad agency for ETS• Assisted with pitches and won new businesses from Sands Hotel and Epson; mainly worked on designing customer digital experience on official websites, campaign sites… Show more • Rebranding for Intel: worked in collaboration with Intel’s market research firm to launch the new brand “Experience What’s Inside”, based on market trend reports, customer insight analysis, stakeholder interviews; led the rebranding activation via digital campaigns as well as offline events. • Leading ad agency for ETS• Assisted with pitches and won new businesses from Sands Hotel and Epson; mainly worked on designing customer digital experience on official websites, campaign sites and social space Show less

Master Of Science (Ms), Integrated Marketing Communications

Activities and Societies: Student Advisory Council, Branding Committee Research Team

Bachelor Of Science, Advertising

Activities and Societies: American Advertising Federation "On the House" Student Agency VP, Student Ambassador, Kappa Phi Lambda Sorority.