Mitigate risks early.Bid with certainty.FIRMUS automatically analyzes drawing sets, identifying design-related risks and enhancing pre-construction decision-making.

• Hired as Director of Marketing and promoted 1st to VP of Marketing, and then the dual role as VP of Marketing and Customer Success. Responsible for the customer "book-ends" including all aspects of customer awareness and acquisition through post-sale support and lifetime experience.• Achieved 186% revenue growth leading to Series A equity investment• Penetrated an untechnical niche market with 632 projects on the books with new logo accounts by implementing a full stack marketing strategy of awareness, nurture and engagement, and customer delight.• Delivered new customer marketing revenues of 1.3M from a total marketing budget of 250k (excluding payroll) during COVID pandemic, through a customer-first, multi-channel marketing strategy designed to enhance the relevance and deepen relationships with new customers (not including SaaS renewals).• Developed content marketing, digital marketing, and SEO strategy to populate top of the funnel. Organic traffic increased by 117% YoY and top 10 keywords ranked on page 1 of Google.• Grew social media following 143% organically in niche field-based market in 12 months through high-value content and consistent engagement.• Developed online product selection and quoting tool to acquire first-party lead and buyer intent data, product need perception, and maximize SQL conversions. The tool also resulted in the overall reduction of unqualified leads to <1% total lead volume.

Public Relations | Brand Strategy | Digital Marketing Strategy | SEO | Content | Email Marketing | Marketing Automation | PPC | Reporting & Analysis | Social Media Advertising | Competitor Analysis | Lead Gen, Nurturing & Conversion | Agency Management

• Introduced marketing “best practices,” growing company’s annual revenues from $11MM to $25MM.• Trusted advisor to CEO and Board of Directors in strategic planning, product lifecycle, management and commercialization processes, public relations and thought leadership, resulting in the ultimate acquisition of the company by STANLEY Security, a division of Stanley Black & Decker NYSE : SWK• Achieved media opportunities with press releases, case studies, customer testimonials, editorials, interviews, and industry awards.• Managed content development, authored articles (technical “how to”/thought leadership/white papers/case studies), and provide editorial direction, design, production, and distribution of all organizational publications.• Introduced Product Management processes and life-cycle management ideologies (MRD/PRD).• Achieved highly impactful website redesign, managing internal and external content management, design, and development. Established KPIs and analytics for proper ROI measurement and trend analysis.• Developed social media/PR strategy, tactics, KPIs, and advanced monthly analytic reporting.• Accomplished company spokesperson, making public appearances and managing all mediacommunications.

• Maximized $1.38MM P&L; managed 3 direct reports and 1 indirect report.• Achieved company’s growth goals in annual revenues from $14MM to $21MM.• 2013 W3 Silver Award Winner - Best Website, Electronics• Achieved acquisition of marquee clients include several Fortune 100 retail and financial services companies.• Increased social media following (Facebook – 21,600%; Twitter – 9,742%; LinkedIn – 6,733%).• Authored articles (technical “how to”/thought leadership/white papers/case studies), and provide editorial direction, design, production, and distribution of all organizational publications.• Managed the design and copy writing of all advertising campaigns, corporate collateral, product catalogs, newsletters, e-marketing pieces, website design, and content.• Created and implemented revised brand, brand manual, and corporate recognition strategy.

Project Management, Roadmap/Milestone Scheduling of agency resources, Resource Management (60+ Illustrators, Animators, Modelers, Programmers, actors, musicians and voice talent), Budget Management

Internal and external corporate communications, PR, Government Affairs, Advertising, Event Management

Advertising, Design, Internal and External Corporate Communications, Channel Marketing, Direct Mail Marketing