Wendi Mathis

Wendi Mathis Email and Phone Number

Senior Vice President Strategic Accounts @ Channel Key LLC
Frisco, CO, US
Wendi Mathis's Location
Frisco, Colorado, United States, United States
Wendi Mathis's Contact Details

Wendi Mathis personal email

About Wendi Mathis

Wendi Mathis serves as the SVP of Strategic Accounts at Channel Key, where she collaborates with clients to create customized strategies that drive growth and amplify their presence on Amazon. Wendi founded True Hero, a full-service Amazon agency that successfully grew premium brands on the largest e-commerce platform for over 14 years before its acquisition in 2024. Skilled in new business development, customer relationship management, and retail marketing, Wendi brings a wealth of expertise to her clients, helping them excel in the dynamic, ever-evolving retail landscape.In addition to her role at Channel Key, Wendi leads In The Black Retail as a Fractional Revenue Officer, where she supports small to medium-sized businesses with growth-oriented guidance and strategic insights. With over 25 years of experience in e-commerce and retail, she is committed to building sustainable growth and has a proven track record of cultivating long-term client relationships and executing impactful strategic plans.A driven, creative, and collaborative leader, Wendi is passionate about seeking new opportunities and challenges, and she is dedicated to empowering others to do the same. Connect with her to explore insights on e-commerce strategy, Amazon growth, or to discuss how she can help drive ambitious business goals.

Wendi Mathis's Current Company Details
Channel Key LLC

Channel Key Llc

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Senior Vice President Strategic Accounts
Frisco, CO, US
Website:
channelkey.com
Employees:
59
Wendi Mathis Work Experience Details
  • Channel Key Llc
    Senior Vice President Strategic Accounts
    Channel Key Llc
    Frisco, Co, Us
    View
  • Magnolia Coffee Company
    Advisor|Investor
    Magnolia Coffee Company Feb 2024 - Present
    Member of Magnolia Coffee's Board of Advisors and an investor: contribute strategic insight to inventory, planning and forecasting. Focus on driving business development, scaling operations, and enhancing customer acquisition strategies. My objective is to unlock new revenue streams, strengthen brand presence, and ensure sustainable growth in the market.
    View
  • Channel Key Llc
    Senior Vice President Strategic Accounts
    Channel Key Llc Jan 2024 - Present
    Las Vegas, Nevada, Us
    Channel Key helps brands and manufacturers create and execute a successful strategy for Amazon and Walmart.com. We provide a full-service outsourced solution for your business on these platforms. We handle everything from marketplace strategy, brand awareness, revenue growth, profitability analysis, new product launches, operational health, Amazon DSP, and much more.
    View
  • In The Black Retail Coaching
    Founder
    In The Black Retail Coaching Nov 2023 - Present
    In The Black, a retail coaching company, provides training and consulting to entrepreneurs, retailers and brands on how to optimize their performance and profitability. Wendi has a proven track record of developing and executing strategic plans, managing key accounts, and building long-term relationships with clients and partners. She has a deep understanding of the retail process, from buying and selling to product development and marketing. She leverages her expertise to help her clients achieve their goals.
    View
  • True Hero
    Co-Founder (Acquired)
    True Hero Jun 2009 - Jan 2024
    Frisco, Co, Us
    Wendi is the Co-Founder of TrueHero. Her background has led her to understand all perspectives of the retail process. Wendi started her career as a buyer for a division of May Company (now Macy's), then moving to The Sports Authority responsible for footwear accessories. She then gained valuable experience being a sales rep with a multi-brand agency. Not yet seeing the business from every aspect, she then went into sales management for Implus Footcare. After being interested in product development, she took an opportunity to become the product line manager for socks and accessories for Columbia Sportswear. Completing the circle, it was now time to begin her own dream of starting a company that tied everything together. In June of 2010, True Hero was born. Her expertise in brands, manufacturing, sales and retail has been critical to her success in building brands at True Hero. Wendi's primary responsibility at True Hero is working with brands on amazon and overseeing national sales. She has been working with amazon since 2006 and become of one the experts. Her background in Retail and Sales has made her one of the most go-to people for amazon training, account management and consulting.
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  • True Hero
    President
    True Hero Jun 2009 - Jan 2024
    Frisco, Co, Us
    View
  • Columbia Sportswear
    Product-Line Manager Accessories And Socks
    Columbia Sportswear Oct 2008 - May 2010
    Portland, Oregon, Us
    View
  • Implus Footcare, Llc
    Regional Sales Manager Yaktrax
    Implus Footcare, Llc Jan 2006 - Jun 2008
    Durham, Nc, Us
    View
  • Kingery And Associates
    Independent Sales Representative
    Kingery And Associates Nov 2004 - Jan 2006
  • The Sports Authority
    Buyer/Assistant Buyer: Footwear And Accessories
    The Sports Authority Aug 2003 - Nov 2004
    Englewood, Co, Us
    View
  • Barr/May Co
    Buyer Footwear And Intimate Apparel
    Barr/May Co Jan 1998 - Sep 2003

Wendi Mathis Skills

Trade Shows Marketing Retail Sales Brand Development Merchandising Event Management Selling Marketing Strategy Footwear Inventory Management Management Sales Management Social Media Sales Operations Account Management Customer Service Email Marketing Forecasting Strategic Planning Crm Shoes Public Relations New Business Development Action Sports Brand Management Apparel Sporting Goods Social Media Marketing Blogging E Commerce Market Planning Event Planning Product Marketing Sportswear Storytelling Online Marketing Web Design Marketing Support Online Advertising Sales And Marketing Functions Inventory Analysis Content Management Content Development Visual Merchandising Retail Marketing Trend Brand Awareness Private Label Business Development

Wendi Mathis Education Details

  • Indiana University Bloomington
    Indiana University Bloomington
    And Related Support Services
  • Indiana University - Kelley School Of Business
    Indiana University - Kelley School Of Business
    Business Marketing

Frequently Asked Questions about Wendi Mathis

What company does Wendi Mathis work for?

Wendi Mathis works for Channel Key Llc

What is Wendi Mathis's role at the current company?

Wendi Mathis's current role is Senior Vice President Strategic Accounts.

What is Wendi Mathis's email address?

Wendi Mathis's email address is we****@****ail.com

What is Wendi Mathis's direct phone number?

Wendi Mathis's direct phone number is +130378*****

What schools did Wendi Mathis attend?

Wendi Mathis attended Indiana University Bloomington, Indiana University - Kelley School Of Business.

What are some of Wendi Mathis's interests?

Wendi Mathis has interest in Children, Snowboarding, Poverty Alleviation, Hiking, Climbing.

What skills is Wendi Mathis known for?

Wendi Mathis has skills like Trade Shows, Marketing, Retail, Sales, Brand Development, Merchandising, Event Management, Selling, Marketing Strategy, Footwear, Inventory Management, Management.

Who are Wendi Mathis's colleagues?

Wendi Mathis's colleagues are Cristle Joymae Dalisay, Marvin Roca, Brent Czapp, Maria Teresa Ponce, Ike Barredo, Bernard Pasiliao, Ramon Lopez Ii.

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