Responsible for managing, design and production of planned marketing programs by performing duties personally or through management. Social media, digital and SEO marketing. Community outreach and heavy focus on cross-marketing. Additionally responsible for forming, growing and maintaining long-term partnerships with physicians, urgent-care facilities, medical specialty groups and other clinical groups to increase referrals and gain market share.

Responsible for analyzing a company's business model, determining target market and tailoring a specific strategy to capture that niche. Creates, curates and manages all aspects of each client's online and community-based marketing needs. Specializing in establishment of businesses within local markets. Utilizes SEO expertise to manage content and public relations/event planning.

- Copywriting & editing- Content & data project management- Building & managing copywriting/editorial staff- Facilitate SEO/SEM strategy, serving as Subject Matter Expert

· Create and execute project timelines; act as the key communicator and point of contact for project status including acting as a liaison to relay critical information between client/department involved in the product development process to maintain project progress according to plan. · Develop an action plan of deadlines and requirements for all sales Channels· Prepare requests for marketing initiatives and submit for budget consideration· Integrate and set-up new NPO’s within the call center, including a prepared NPO summary with a description of the demographic of the NPO market· NPO Website--Obtain the specifications for web banner ad link and landing page and submit for development. · Work with Marketing Team to develop Press releases, Buck slips, Direct Mail, Advertisements and Email Blasts.· Event marketing On-site or Off-site and determine what events throughout the year the NPO holds that are potential branding and marketing opportunities and include in marketing expenditure requests. · Media Marketing--Determine what avenues of media NPO currently are involved whether it is print, broadcast, Internet or other, determine the possibilities of Affinity4 becoming partner with media tags or logo placement· Mentor Specialist—Make monthly trips to monitor and train sales agents in a call center that seats 300 and work with HR to handle employee disputes· In conjunction with other departments, determine annual unit and gross profit growth of assigned categories to develop annual market plans and coordinate implementation with the field; analyze trends and results.

Regional Sales Director