Partnered in the development and execution of branding campaigns, event promotions and rebranding initiatives for multiple high profile retail centers.Managed the creation and development of cooperative advertising programs through the participation of over 100 national and local retailers.Worked directly with media buying partners in managing national and local media investments including print, TV, radio, digital and outdoor.Created and implemented strategies that increased client’s ongoing budgets.Significant travel to continue developing client relationships and gain a complete understanding of their goals.

Administered television campaigns for national healthcare and insurance providers such as Blue Cross Blue Shield and AARP.Developed media plans that adhered to clients lead goals, CPIs and budgetary objectives.Produced daily lead count reports and detailed weekly daypart analyses.Coordinated broadcast orders, set up inbound telemarketing services, and followed up with traffic instructions.

Negotiated paid programming and direct response advertising in over 130 national TV markets.Assisted in sales and servicing of advertising agencies within Philadelphia, Baltimore and Washington, DC.Coordinated placement of political advertising for Presidential, Congressional, Senatorial and various public offices in the eastern and Midwestern regions.Maintained accurate records of orders and make goods.