Wendi Shearer Email and Phone Number
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Technology channel marketing leader with more than 15 years of experience working with both channel and partner marketing organizations. Passionate about creating and executing Go-To-Market strategies with relevant, measurable and actionable data, focused on enabling partner organizations through multiple stages of growth. Deep experience in leading teams to develop and execute integrated marketing programs designed to increase demand generation and lead acceleration within diverse technology markets. Strong belief in teamwork across all business units, and a passionate advocate for partner adoption and channel-led initiatives. Lover of coffee and cycling.Skills: Channel Marketing | Marketing | Cross Functional Collaboration | Cross Functional Leadership | Project Planning | Project Management | Leadership | Coaching | Strategic Partnerships
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Channel Marketing ManagerFortinet Apr 2023 - PresentSunnyvale, Ca, Us
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Co-Founder & Chief Community OfficerOrdinary Epics Jan 2017 - PresentCreate and execute marketing strategies for a gravel cycle racing organization that hosts 10 events annually and offers performance coaching for cyclists. • Created an engaged community of 7200 gravel cyclists that share our motto “ordinary people doing epic things”. • Grew event participation by 300% year over year for 2019 and 2020 through digital marketing and community marketing campaigns; Maximum capacity for 2022 was reached. • Create a stellar customer experience for all race events with high quality amenities that participants expect and rely upon.• Develop and manage the company budget, ensuring growth goals and ROI are met each quarter. -
Head Of Channel MarketingNyriad Jan 2022 - Nov 2022Austin, Texas, UsLed channel marketing team for data storage startup enabling massive amounts of data and multiple data types to be managed in a single storage system. • Managed the growth and development of 3 marketing professionals to achieve organizational objectives.• Built the sales and technical enablement aspects of the Channel Marketing program to educate and motivate partners in meeting customer needs. • Created the onboarding program and process for new vendor partners to ensure they have access to all resources and materials for success.• Developed integrated marketing plans that entailed all co-branded marketing collateral, email campaigns to target markets, case studies, white papers, and Marketing Development Funds (MDF) -
Regional Channel Marketing ManagerPure Storage May 2020 - Nov 2021Santa Clara, Ca, UsEnabled Pure Storage’s vendor partners to develop, deliver and executive joint demand-generation programs that identified new sales opportunities.• Created key marketing campaigns resulting $10-22M in pipeline per quarter in collaboration with partners through pipeline inspection and opportunity deal tracking to ensure optimization of Pure marketing development funds. • Presented the ‘Pure story’ and joint partner value proposition in front of small and large audiences leveraging co-branded campaigns to increase a vendor partner’s pipeline. • Work with the Southeast Regional Channel Account Managers and Field District Managers to ensure full alignment of partners’ sales and marketing campaigns and Pure Storage’s strategic objectives. • Function as the “go-to” marketing resource for the Southeast Region, a team of 26. -
Development DirectorSt Richard Catholic School Jul 2017 - Feb 2019Led multiple campaigns to increase student enrollment and fundraising through community, social media engagement, and alumni outreach.• Exceeded targeted campaign goals by 10%, resulting in a 15% year-over-year increase in students for the 2019-2020 enrollment period.• Built and executed a strategic marketing plan to include parent testimonials and social media channels, print and billboard advertising, radio spots, television commercials and demand-generation events, such as open houses. • Led the Giving Tuesday campaign that resulted in the highest amount of dollars raised in the state across all participating schools.• Conferred with board members to discuss budget, gain the approval of strategic campaigns, and update the progress of existing marketing efforts.
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Vice President MarketingVss Jul 2014 - Jun 2017New York, Ny, UsResponsible for the creation and execution of the Go-To-Market Strategy for Venture System Source, a legal holding company and its family of companies, Logic Solutions and 303 Technologies, to generate customer pipeline for the brand.• Grew and developed a team of 2 to 7 individuals to support the daily activities of the Marketing and Inside Sales teams. • Delivered prepared sales talks to schedule appointments for sales representatives to meet with prospective customers resulting in $500K sales with each campaign. • Inside Sales Team efforts resulted in a 35% increase in leads and a 10-13% increase in sales for each region. • Managed over $500k in Joint Marketing Funds annually from key Original Equipment Manufacturer (OEMs), exceeding vendor ROI expectations by creating $45M in new pipeline growth in 2016, and by $30M for the first half of 2017. -
Accredited Marketing ConsultantIms360 Group Aug 2012 - Sep 2014Roseland, Nj, UsMarketing Professional responsible for advising, planning, building & supporting execution of revenue marketing initiatives for LEADING Cisco and TechData technology companies in the US. Supported 20 technology clients to build their marketing programs to scale with their vendor partners. -
Director Of Marketing And Partner RelationsBusiness Communications, Inc. Apr 2005 - May 2012Ridgeland, Ms, UsCreated pipeline in collaboration with OEMs to host public events. Grew team of one to four to include marketing and inside sales.
Wendi Shearer Skills
Wendi Shearer Education Details
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Hinds Community CollegeGeneral
Frequently Asked Questions about Wendi Shearer
What company does Wendi Shearer work for?
Wendi Shearer works for Fortinet
What is Wendi Shearer's role at the current company?
Wendi Shearer's current role is Strategic Marketing Leader | Channel Ambassador | Gravel Cyclist | Race Director.
What is Wendi Shearer's email address?
Wendi Shearer's email address is ws****@****net.com
What is Wendi Shearer's direct phone number?
Wendi Shearer's direct phone number is +160185*****
What schools did Wendi Shearer attend?
Wendi Shearer attended Hinds Community College.
What are some of Wendi Shearer's interests?
Wendi Shearer has interest in Science And Technology, Children, Economic Empowerment, Health.
What skills is Wendi Shearer known for?
Wendi Shearer has skills like Strategic Planning, Multi Channel Marketing, Vertical Marketing, Channel, Social Media Marketing, Marketing, Project Planning, Business Planning, Cloud Computing, Sales Management, Account Management, New Business Development.
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