Wendi Wolfgram Email and Phone Number
Washington, DC, US
Wendi Wolfgram's Location
Washington DC-Baltimore Area, United States, United States
Wendi Wolfgram's Contact Details
Wendi Wolfgram work email
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Wendi Wolfgram personal email
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About Wendi Wolfgram
Drives and delivers comprehensive customer marketing programs that deepen engagement with customers. Implements targeted marketing strategies that expand the company footprint through strategic cross-sell and upsell initiatives. Enhances customer satisfaction and loyalty by showcasing the value of company solutions, facilitating customer success, and transforming customers into brand advocates.• Experience in managing customer reference programs, including gathering and utilizing customer testimonials and case studies.• Excellent storytelling and communication skills, capable of articulating the value of company’s offerings and inspiring customer loyalty.• Develops and leads key initiatives for the Marketing leadership team to drive operational excellence.Skills include:Executive & Stakeholder PresentationsCustomer Satisfaction & Retention Customer Revenue Growth Customer Advocacy Public Stories – Event Execution Optimized Customer Feedback Cross-Sell & Expansion Initiatives Brand Advocates Customer Reference ProgramsCommunity EngagementGroup Events & Webinars Customer Marketing Strategies
Wendi Wolfgram's Current Company Details
Wendi Wolfgram Work Experience Details
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Sr. Customer Marketing ManagerDeepwatchWashington, Dc, Us
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Director Customer Marketing Consultant, Branded Customer Reference & Advocacy ProgramsCustomer Marketing Consulting Jan 2023 - PresentRecruited by peers to lead the creation and management of comprehensive branded customer reference and advocacy programs, setting mission, vision, and KPIs.• Created the annual Peer Review strategy plan for an F50 Industrial Technology client. Collected and managed across multiple business groups.• Conducted Reference training for SMB start-up.Drives and delivers customer reference initiatives including:• Developing strategic plans for peer reviews utilizing Gartner Peer Insights, G2, and TrustRadius. • Establishing and nurturing relationships with internal stakeholders ensuring alignment across cross-functional teams. • Integrating and launching reference management solutions including ReferenceEdge. • Leveraging data analysis to identify customer segments, personas, and advocates.• Tailoring targeted advocacy and marketing initiatives. • Producing training materials and communicating the benefits of advocacy programs. • Initiating and executing nomination campaigns and recruitment. • Implementing customer lifecycle marketing strategies.• Tracking and analyzing customer journeys to strengthen relationships ensuring customer retention and continuous satisfaction. • Participating in customer events to understand their needs and foster strong relationships. • Driving diverse customer content creation including videos, case studies, quotes, press releases, webinars, eBooks, and presentations.
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Director Customer MarketingDeep Instinct May 2021 - Sep 2022New York, Ny, UsRecruited to a newly created position to build and own the Advocacy Program from scratch. • Drove 463% growth in advocacy members within the first 12 months.• Within 12 months achieved a 63% rise in public references and a 37% rise in private references.• Managed product review sites, reaching a 4.8 rating with 95% recommended on Gartner Peer Insights to qualify for the Magic Quadrant.Drove and delivered customer reference initiatives:• Created and implemented a global customer advocacy program to support Sales and Marketing aligning to strategic business objectives to reduce sales cycles, build brand recognition, and influence revenue. • Developed relationships with global customer advocates creating a positive customer lifecycle journey. • Engaged with C-Level customers planning for in-person and virtual events and webinars. • Collaborated with across teams to identify and create content to amplify the Voice of the Customer. • Delivered a measurable program using a ReferenceEdge reference management platform to automate processes for self-service to close deals faster and provide a library of customer references and content including quotes, success stories, videos, press releases, and product reviews. -
Senior Customer Advocacy ManagerA10 Networks, Inc Aug 2018 - May 2021San Jose, California, UsBrought in as a consultant to implement and manage the Global Customer Advisory Reference program.• Pioneered the establishment of A10 Networks’ inaugural global Customer Advisory Board.• Obtained customer test videos at live events.• Executed global Customer Advocate Program within 90 days with 700 reference assets.• Hosted the first virtual event attracting 10K downloads and 3K attendees globally.• Led all Customer Engagement initiatives.• Established the virtual Executive Brief Center program in partnership with the Executive Leadership.Drove and delivered customer reference initiatives:• Executed a global customer advocacy program in alignment with Sales and Marketing objectives. • Cultivated a network of global customer advocates, fortifying market position and expediting the sales cycle. • Collaborated cross-functionally to create customer content and innovative solutions.• Developed and implemented a branded and measurable program with a reference management tool, automating processes for improved self-service and efficiency gains. • Implemented and managed an online customer community forum on the Vanilla Platform enhancing customer engagement and user satisfaction. -
Director, Customer MarketingIvanti Jan 2013 - Jan 2018• The sole non-sales team member invited to join the 2014 Presidents Club in Monte Carlo.• Selected by the CEO to participate in a cross-functional Advisory Team.Initiatives:• Developed long-term customer relationships and connected with key business executives and stakeholders to develop and understand Ivanti use cases. • Defined and built a global customer advocacy program to enhance the customer experience and strengthen customer relations, all in support of sales and marketing.
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Marketing Reference ConsultantCustomer Marketing Consulting Jan 2012 - Dec 2012Experienced marketing professional specializing in building effective and measurable customer reference programs. • Focused on relationship management throughout the customer reference life cycle.• Helping enterprise software, hardware, and services companies cultivate and manage customer relationships for increased loyalty and ROI.
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Manager, Customer Reference ProgramsBlue Coat Systems May 2009 - Nov 2011Sunnyvale, Ca, Us• Planned and delivered a measurable global program and a reference management tool within the first 120 days• Led Strategic Account Managers in a pilot project to vet the program and tools in advance of global deployment• Produced customer proof-points; centralized customer assets; conducted customer success story development to reflect stronger business value; developed a corporate standard customer interview questionnaire; oversaw story development processes from customer identification through final approvals• Managed customer recruiting, validation of customer nominations, and facilitation of reference request activities from sales and marketing -
Contract & Maintenance Renewal Programs ManagerTomorrownow Nov 2007 - Oct 2008• Drove the maintenance renewal program with the global sales team to achieve revenue goals of $20M with existing customers. • Defined and managed processes and tools in support of sales and sales operations. • Teamed with the global sales team to track and manage the maintenance renewal activities with customers, including escalations• Developed and managed a centralized contract process utilizing Microsoft SharePoint to increase sales productivity and provide enhanced visibility into the base of our customer contracts• Led project to transition all TomorrowNow customer contracts to a new remote support model
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Director, Customer Reference ProgramTomorrownow Jan 2005 - Oct 2008Pioneered the company’s formal global reference program in support of sales and marketing. Managed all related customer marketing initiatives. Aligned reference needs with sales and marketing campaigns. Recruited, and secured customers for sales references, top-tier global events, press, media, and analysts activities. Consistently developed relationships with customers, executives, sales, marketing, cross-functional teams, and vendors. Provided a measurable reference program to quickly and easily deliver up-to-date, relevant key references and client data to stakeholders to increase revenue and close new business.• Planned and implemented a centralized global infrastructure, processes, and tools for the customer reference program, which affected more than 80% of sales deals closed each quarter.• Established relationships with 250+ active customers, participating in over 150 reference activities per quarter.
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Sales Training Mgr-New Hire SalesPeoplesoft Mar 2003 - Jan 2005Austin, Texas, UsDeveloped a phased sales training program covering product, services, and sales methodology education. Managed all aspects of the training program logistics and facilitated the instructor-led courses. Familiar with sales strategy, methodology, and sales cycles. Selected Achievements:• Collaborated with curriculum developers to create comprehensive sales training programs.• Created and implemented a survey to gather training requirements from regional sales executives.• Created and maintained a student evaluation process for program analysis.• Spearheaded monthly sales training webinars for all global new hire sales reps to educate on products and services.• Developed a streamlined communication process for consistency in messaging between cross-functional teams. -
Customer Reference Program ManagerPeoplesoft Jan 2000 - Mar 2003Austin, Texas, UsSuccessfully merged the Vantive Global Reference Program (250+ membership), with the PeopleSoft Reference Program (600+ membership). Utilized leadership skills to manage and motivate a team of six regional Reference Specialist’s in support of the program. Cultivated relationships with internal constituencies to promote a centralized program, processes, and participation in a reference fit/gap analysis. Selected Achievements:• Increased customer membership by 130% by leveraging sales, and cross functional teams to recruit new members. Created streamlined on-line referral program to track nominated customers.• Program affected more than 78% of sales deals closed each quarter.• Managed customer awards program budget of $200K / yr.• Developed program requirements and business processes to incorporate into the company’s CRM system (PeopleSoft CRM).• Increased team performance by developing and implementing web-enabled forms and processes.
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Customer Reference Program MgrThe Vantive Corporation 1997 - 2000Us
Wendi Wolfgram Skills
Strategic Partnerships
Integrated Marketing
Sales Operations
Demand Generation
Management
Customer Reference
Saas
Account Management
Leadership
Building Relationships
Customer Marketing
Program Management
Strategy
Customer Loyalty Management
Professional Services
Reference Manager
Project Management
Go To Market Strategy
Sales
New Business Development
Channel Partners
Strategic Planning
Analytics
Sales Enablement
Email Marketing
Software As A Service
Marketing Communications
Sharepoint
Marketing Management
Marketing Automation
B2b
Brand Loyalty
Business Development
Budgets
Oral And Written Communication Skills
B2b Marketing
Marketing
Software Industry
Wendi Wolfgram Education Details
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Heald CollegeBusiness
Frequently Asked Questions about Wendi Wolfgram
What company does Wendi Wolfgram work for?
Wendi Wolfgram works for Deepwatch
What is Wendi Wolfgram's role at the current company?
Wendi Wolfgram's current role is Sr. Customer Marketing Manager.
What is Wendi Wolfgram's email address?
Wendi Wolfgram's email address is we****@****nge.com
What schools did Wendi Wolfgram attend?
Wendi Wolfgram attended Heald College.
What skills is Wendi Wolfgram known for?
Wendi Wolfgram has skills like Strategic Partnerships, Integrated Marketing, Sales Operations, Demand Generation, Management, Customer Reference, Saas, Account Management, Leadership, Building Relationships, Customer Marketing, Program Management.
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