Successful career marked by a demonstrated ability to manage talent, build high-performance campaigns, and execute trusted strategic communications needs with an emphasis on national arts and culture organizations. Norris Communications’ primary clients include museums, visual arts organizations, contemporary art galleries, and philanthropic foundations, as well as international architecture, design, and fashion industry collaborations. Serving clients through strategic communications and marketing initiatives, media relations, brand narrative development, as well as C-suite executive, board, and donor communications. Norris Communications has generated widespread visibility for clients, including the openings of the de Young Museum Fine Arts Museums of San Francisco, Contemporary Jewish Museum, The David Ireland House/500 Capp Street Foundation, the Museum of Craft and Design, McEvoy Foundation for the Arts, and San Francisco’s Central Subway with Speaker Emeritus Pelosi, among many other Bay Area arts and culture events, organizations, and exhibitions. • Develop and implement multi-channel long and short lead communications campaigns; • Manage exclusive media interviews, full scale logistics for media embargoes and launches • Create communications strategies and goals reflective of brand and organizational priorities• Evaluate and measure audience and industry response to multi-channel communications programs• Develop written content for institutional-wide messaging• Strong editorial vision mixed with diplomacy for all stakeholder communications needs• Deep media network relations across a range of top-tier national and international outlets • Management of external contractors • Advise C-Suite executives, trustees, civic leaders, foundation funders, and programmatic stakeholders on talking points for a broad spectrum of targeted audiences• Development of successful cross-promotional efforts with the cultural and corporate partners

Results focused senior communications professional in the Contemporary Arts & Culture sector, with expertise envisioning and leading key initiatives that aid profitability, visibility, and engagement. • Responsible for corporate and foundation external and internal communications, B2B and B2C marketing, constituent advocacy, as well as private and corporate philanthropic marketing and communications, private and City partnerships, and artist communications management• Led comprehensive and strategic communications and marketing efforts aligned with target audiences and revenue growth objectives for three business towers: Art Services, Galleries, and Foundation • Acted as trusted counsel for founders, Board, and clients• Conceived, developed, and executed publicity and marketing campaigns adapted across the three business verticals in collaboration with CEO, founders, and senior department leaders• Lead all aspects of the sustainability, functionality, and strategic growth of the contemporary art galleries (B2C) and art services programs (B2B), brand development, earned media, and marketing programs• Delivered large-scale marketing and communications re-brand and public campaign for Art Services tower• Critical role as a leader in transitioning select business revenue lines to non-profit status• Led all non-profit Foundation launch communications, philanthropic engagement campaigns, and exhibitions and program initiatives• Senior lead for the development of Foundation exhibition creative, earned media, advertising and partnerships, and marketing long-term goals• Cultivated existing industry relationships and established new connections with publications, industry influencers, and media professionals• Expanded the Corporate and Foundation brand identities, earned media, and civic, cultural, and corporate partnerships

Building on SFADA’s nearly 50-year legacy, grew new revenue opportunities for membership, partner collaborations, and idea-sharing across disciplines and sectors, while continuing to develop the Association’s existing offerings and resources in accordance with by-laws and member needs.• Transitioned association from post-pandemic financial downturn and stabilized annual budget through new revenue streams and partnerships• Managed membership and recruitment for regional growth • Project managed membership events, Professional Practice Sessions, social events, and public programs • Managed non-profit status and association financials• Managed and executed content for association omni-channels• Oversaw Board meetings and Annual Board elections• Managed Association vendors

Located in San Francisco’s Mission District, 500 Capp Street was home of conceptual artist David Ireland and became his most famous work of art. Spearheaded by SFMOMA trustee Carlie Wilmans, preservation of 500 Capp Street was conducted by Jensen Architects in partnership with ARG Conservation. Completed in 2015, 500 Capp Street opened to the public in 2016. • Worked closely with the 500 Capp Street founder Carlie Wilmans to build the organization’s team and public and curatorial programs• Created and managed all internal and external communications and marketing assets • Provided thought leadership counsel and strategy for community partnerships, crisis communications, and founder communications• Implemented new visitor experiences at The David Ireland House leading to increased visitor access and revenue growth in the first two fiscal years• Executed and drove the application and acceptance into the National Historic Trust’s Historic Artists Homes and Studios program• Secured earned media for curatorial exhibition programs with visiting artists• Provided onboarding leadership for staff and volunteers

Art and History Undergraduate & Museum Studies Graduate Program• Professor Undergraduate Course: Art & Business • Supervisor for graduate student summer intern institutional placements and final project evaluations

• Directed a cross-functional Marketing and Communications team of 6 direct reports with $1.5M annual marketing budget for two museums• Led the creation and execution of institution-wide and exhibition-centric strategic marketing and communications campaigns and initiatives in collaboration with curatorial teams• Drove development of all long-term public engagement and media relations activities, as well as advertising and marketing initiatives• Facilitated message and media voice for Executive Director, Board, and curatorial staff • Effectively implemented initiatives to enhance the museums’ public image locally, regionally, and nationally• Increased public awareness and promoted revenue generating endeavors for both institutions in partnership with education department and corporate sponsorships• Created highly visible local, national, and international media and marketing partnerships/sponsorships driving new audiences, expanding geographic reach, and generating increased revenue and donor growth• Negotiated contracts and oversaw external media and creative consultants • Managed artist talent, lending galleries, institution, and estates to facilitate comprehensive cross marketing and communications, image rights, and distribution

Managed, planned, implemented, and orchestrated communications for the re-opening of the de Young Museum’s new $202 million building project by Pritzker-prize winning architects Herzog & de Meuron, resulting in 1.6 million visitors in the first year. Collaborated closely with the Museum Director, President of the Board of Trustees, architects, building project team, commissioned international artists, curators, conservators, political lobbyists, local and national politicians, and professional photographers to create and disseminate a comprehensive and cohesive museum message.• Managed marketing and communications campaign for the de Young Museum’s groundbreaking• Coordinated and implemented the de Young Museum’s re-opening media outreach and coverage• Developed and executed media and marketing cultivation events including construction site tours, VIP media previews, and individual donor and confidential guest tours• Coordinated all principal media interviews and pre-interview briefings for museum and projects principals, including Director, architects, curators, artists, and Board President• Created and distributed all media materials including press releases, media B-roll, and media images• Acted as a media spokesperson• Responsible for annual communications budget for both the de Young Museum and the Legion of Honor exhibition and institutional marketing• Managed Fine Arts Museums of San Francisco’s vendor contracts including institutional brand development, museum store design communications, and museum restaurant communications • Responsible for media management for on-site artist talent, visiting dignitaries, and political guests• Created and coordinated communications assets in support of the de Young’s building EIR, City bond initiatives, and civic hearings• Managed film location scouts, negotiated contracts, secured film permits, and managed on-site crews and talent

Founding staff member in the creation of the Maasai Cultural Centre 501c3 in the United States and the NGO in Nairobi, Kenya. Worked closely with founder, Dr. Morompi Ole-Ronkei to establish the Centre in Nairobi and solicit local MP and international recognition and support. • Assisted in the private Karen, Kenya land transfer• Coordinated and managed British Council Maasai Storytelling Project• Assisted in the NGO establishment of a Maasai Visitor Centre in Hell’s Gate National Park, Kenya