The heart of what I do is persuasive storytelling - helping companies amplify the ‘why’ of what they do, to create a connection with those they do it for. Especially for sustainably-oriented companies driving innovation, efficiency, and environmental benefit. It happens by unearthing authentic examples that validate the differentiating and unique benefits of a product, service, experience, cause or event. Then crafting compelling written, online and spoken materials - communicated through effective cross-platform outreach strategies that create a strong connection and response with an intended target audience, while positively impacting organizational bottom line business goals.Experience with large, multi-location global companies including Microsoft & Google, and high-tech start-up organizations with 'first in position' roles. Bi-coastal background includes working in Washington, D.C. for maverick northwest U.S. Senator Mark O. Hatfield, as well as environmentally focused lobbying and advocacy organizations.Specialties: Branding/messaging/positioning, media relations, writing/editing, marketing communications, business development / lead generation, government relations, public affairs, public involvement, analyst relations, social media.