Wendy Adobea Koranteng Email & Phone Number

Ghana

-Collaborating with retail managers in the planning, organization, and promotion of marketing activities such as workshops, market activations and campaigns to improve brand visibility.-Creation and distribution of marketing communication materials such as newsletters, pricelist, promotional flyers, posters etc. ensuring consistency and alignment with brand identity and goals across channels.-Oversee production of promotional and branding materials through vendor engagement with effective cost management-Managing stock of marketing materials ensuring constant availability.-Managing website, optimizing with relevant and up-to-date content (prices, products, and visuals)-Account management on e-commerce platforms.-Creation of content calendar for communication platforms.-Assessing customer engagements through surveys and monitoring of website analytics to determine effectiveness of brand activities.-Tracking and management of marketing communications budget for effective cost management.

-Executed onsite marketing campaigns through the curation and assessment of merchandise assortment that delivered overall category growth.-Conducted in-depth data analysis on sales performance, customer behavior, and market trends to guide project planning and execution.-Collaborated with internal teams and external partners to execute marketing campaigns, ensuring projects adhered to timelines and quality standards.-Developed and maintained detailed project documentation, including reports for commercial reviews and seasonal strategy meetings, supporting strategic planning efforts.

-Identified and escalated breaches of compliance in the manufacturing process through the proper channels for redress.-Maintained an inventory of 1000+ stock including lab reagents, equipment and supplies and prepared detailed daily reports to management.

Bachelor'S Degree

Education record