Wendy Becker, J.D. Email & Phone Number

Ensuring organizational excellence through listening, learning, creativity, collaboration, communication, and accountability to create exceptional value that elevates the professionals we serve.

Chicago, Il

Drove rapid expansion of e-learning courses, increasing speed to market and achieving greater scale. Introduced and deployed new Learning Management System (LMS) and robust high-stakes proctor program, optimizing student experience and reducing run rate costs. Implemented extensive item writing development and review process for Credential and end-of-course exams.

Riverwoods, Il

• Performed the function of Manager of CCH Learning Solutions Team focused on delivering online, self-paced continuing professional education, as well as live learning opportunities. Business delivered double-digit growth through strategic partnerships, channel expansion, and new portfolio development.• Developed and led business integration efforts following key acquisition, successfully migrating over 50,000 users to new learning management system (LMS) platform in less than 3 months. Integration efforts yielded over $750K in cost savings in 2017.• Focused sales team efforts on core product offerings resulting in increased sales engagement, yielding 90% new subscription growth 2015 to 2016 YOY, and 50% new subscription growth 2016 to 2017.• Redefined portfolio value proposition and developed direct marketing and e-commerce channels, achieving >10% growth in first 30 days.• Led customer inquiry program to fully understand evolving professional development needs of Top 100 Accounting firms; leveraged key findings to redefine course delivery and production models, which resulted in operational efficiencies and identified opportunity for micro-learning product expansion.

Riverwoods, Il

• Member of the senior management team, with regular C-Level interaction; transformed the work of tax professionals through implementation of user-centered research and design. • Developed highly effective team of 7 Product Managers. Achieved 5+% revenue growth in 3 out of 5 portfolios through implementation of improved go-to-market and pricing strategies. Remaining portfolios met budget expectations.• Collaborated with Sales Operations to identify and implement Configure, Price, Quote (CPQ) system with Salesforce.com, resulting in 20% boost to sales effectiveness. Led offer consolidation program to support CPQ implementation, resulting in 62% reduction in active offers.• Initiated inaugural, business unit-wide Innovation Tournament; oversaw the delivery of preliminary concept ideation, concept development, prototyping, market testing and incubation of strategic product concepts equaling opportunity of at least $10M.• Partnered with Sales to adopt Challenger Sales methodology, which increased new customer acquisition and improved retention by 2%.

Riverwoods, Il

• Managed the flagship line of 50+ products, including CCH® IntelliConnect™ and U.S. Master Tax Guide®.• Coordinated all product design, functionality, and launch components of web-browser add-on, surfacing tax research subscription content in Google®, Yahoo!® and Bing® that resulted in increased customer retention by >1% and 10% increase in new customer acquisition in 3 month period. • Revitalized product development, launching >20 new products aimed at continued customer capture, resulting in >$3M in revenue growth YOY.• Drove key initiative migrating customers from print to digital resources, yielding over $350K in cost savings annually.• SAP Migration; Managed customer migration for 4000+ product offers from legacy order management system to SAP.• Team led the continued mobile innovation that included CCH Mobile™, winner of the 2014 SIIA Software CODiE Award for Best Enterprise Mobile Application.• Served as a regular presenter at national sales meetings and user conferences explaining customer workflow and new products. • Functioned as core team member in multiple user-centered design projects leveraging Contextual Design methodology. • Effective partner with development and QA (Agile) focused on delivering new product features; created user stories, prioritized requirements, and made trade-off decisions.

Riverwoods, Il

• Successfully launched 20+ products, resulting in >10% increased revenue YOY for 3 years. • Led development of CCH Tax Prep Partner, providing tax compliance insight and interactive tools. Product continues to exceed budget expectation and was directly responsible for sales to 950 new customers, spending >$2.6M with the company in first year. • Identified business tax planning for small accounting firms as an opportunity for organic growth. Led customer research team to size opportunity and validate market needs. The resulting product, CCH TaxPlan, was named one of the “2011 Top New Products” by Accounting Today.

Doctor Of Law - Jd

B.A., English

Activities and Societies: Sigma Kappa